About this role:

Wells Fargo is seeking a Senior Lead Product Manager – Affluent Deposits to help shape the strategic direction and evolution of Prime and Premier Checking products within the Consumer & Small Business Deposits organization. This role will lead the development of differentiated product value propositions, customer experiences, and go-to-market strategies designed to drive sustainable balance growth and high customer satisfaction.

As a senior member of the product team, you will operate with a strong P&L-owner mindset, serving as a key arbiter of product-level economics. While this role does not carry direct P&L ownership, it is accountable for defining and owning the economic narrative of the portfolio—evaluating tradeoffs across growth, pricing, customer experience, risk, and funding objectives to inform leadership decision-making.

This individual will be responsible for setting product strategies and roadmaps that are customer-centric, financially sound, and competitive in the marketplace. This includes managing Prime and Premier Checking, conducting market and competitive analysis, driving product innovation, and partnering closely with cross-functional teams to ensure regulatory compliance and execution excellence. Success in this role requires strong strategic judgment, financial rigor, and the ability to guide stakeholders toward informed, data-driven outcomes aligned with enterprise priorities.

In this role, you will:

• Develop and drive strategy for consumer deposit products, including Prime and Premier Checking, spanning products, solutions, and end‑to‑end customer experiences

• Serve as the de facto owner of the product roadmap, ensuring alignment across strategic objectives, customer needs, economic outcomes, and delivery priorities

• Lead product design and lifecycle management for defined customer segments in close partnership with key business and functional stakeholders

• Provide overall product management leadership and strategic direction for consumer checking products (Prime and Premier Checking) and associated experiences

• Evaluate and arbitrate trade-offs across growth initiatives, pricing strategies, experience investments, and risk considerations in partnership with Finance and Risk leaders

• Provide vision, expertise, and strategic guidance to senior leadership on innovative products and solutions that meet evolving customer needs

• Analyze customer insights, market and competitive dynamics, trends, regulatory requirements, and risk considerations to inform product strategy, design, and experience delivery

• Develop and influence business plans, success metrics, requirements, and change initiatives across multiple teams and organizations

• Articulate product vision and strategy, define scope, establish measurable outcomes, and guide the evolution of deposit products, solutions, and experiences

• Engage and influence leaders, stakeholders, subject matter experts, and delivery teams across the enterprise to drive alignment and execution

• Act as a senior thought partner to executive leadership by shaping agendas, framing decisions, influencing outcomes, and driving strategic clarity

Required Qualifications:

• 7+ years of Product Management, product development, strategic planning, process management, change delivery, or agile product owner experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

• Proven senior-level accountability influencing product strategy, priorities, economics, and outcomes without formal P&L ownership

• Financial product management experience with strong knowledge of core banking products (Prime and Premier Checking); banking experience preferred

• Strong product and program management expertise, including roadmap development, strategy, and end-to-end lifecycle delivery in an Agile environment

• Highly analytical and data-driven, with the ability to synthesize insights, financials, and metrics to inform decisions and identify opportunities

• Effective executive communicator with the ability to deliver compelling, data-backed presentations and strategic narratives

• Demonstrated ability to assess market and competitive dynamics and drive improvements to customer experience and operational efficiency

• Strong influencer and relationship builder, able to lead cross-functional teams and gain alignment across senior leaders and key partners

• Results-oriented self-starter with a strong sense of urgency, capable of operating independently while mobilizing resources and motivating teams

• Skilled in visualizing, articulating, and solving complex problems while operating effectively in ambiguity within a highly matrixed organization

• Comfortable partnering with senior executives and cross‑functional stakeholders across channels, marketing, operations, and the broader business

• Highly organized with exceptional coordination and time‑management skills

Job Expectations:

• Hybrid work schedule

• Up to 10% travel

Posting Locations:

• 2700 and 2800 S. Price Road, Chandler, Arizona

• 11601 N Black Canyon Hwy, Phoenix, Arizona

• 550 S 4th St, Minneapolis, Minnesota

• 401 S Tryon St, Charlotte, North Carolina

• 3075 Loyalty Circle, Columbus, Ohio

Required locations listed above.

Pay Range:

• Minneapolis: $139,000- $239,000 annual

Actual salary will depend on location, experience, and qualifications.

Please note: Job posting may come down early due to volume of applicants

Pay Range

Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to demonstrated examples of prior performance, skills, experience, or work location. Employees may also be eligible for incentive opportunities.

Posting End Date:

*Job posting may come down early due to volume of applicants.