Wells Fargo

Senior Lead Digital Product Manager

Wells Fargo$159K — $279K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years of digital product management experience or equivalent in work, training, or military education.
  • Experience with Adobe Target for personalization and digital delivery optimization.

Responsibilities

  • Act as a strategic advisor to senior leadership on digital product strategies and roadmaps.
  • Lead resolution of complex challenges needing cross-functional alignment.
  • Deliver innovative, large-scale solutions that drive customer experience improvements.
  • Drive execution of complex initiatives by guiding team coordination efforts.
  • Provide direction and expertise on digital transformation initiatives to leadership.
  • Partner with various teams to create impactful digital solutions.
  • Lead experimentation strategies using Adobe Target to enhance customer experience.

Benefits

  • Health benefits
  • 401(k) Plan
  • Paid time off
  • Disability benefits
  • Life, critical illness, and accident insurance
  • Parental and caregiving leave
  • Tuition reimbursement
  • Scholarships for children
  • Adoption reimbursement
  • Commuter benefits
Full Job Description

In this role, you will:

  • Act as a strategic advisor to senior leadership to develop and influence digital product strategies, initiatives, and long-term roadmaps for complex business and technical needs
  • Lead the strategy and resolution of highly complex challenges requiring cross-functional and enterprise-wide alignment
  • Deliver large-scale, forward-looking solutions that require innovation, creativity, and advanced analytical thinking
  • Drive execution of complex initiatives by coordinating activities and providing guidance across teams
  • Provide vision, direction, and subject matter expertise to senior leadership on digital transformation initiatives
  • Partner effectively with Product Owners, XD, engineering, and business stakeholders to deliver high-impact solutions
  • Lead experimentation and personalization strategies leveraging tools such as Adobe Target to enable data-driven decision-making and optimize customer experiences
  • Define and scale A/B and multivariate testing capabilities, including governance, frameworks, and performance measurement
  • Drive integration between AEM, Adobe Target, and other marketing technologies to accelerate speed-to-market and experimentation at scale
  • Build strong relationships and influence stakeholders across all levels of the organization
  • Serve as a trusted advisor and expert in digital product management and strategy
  • Own end-to-end digital capabilities, ensuring continuous evolution to improve customer experience, scalability, and operational efficiency
  • Establish and drive capability roadmaps that enable sustainable growth in personalization, experimentation, and content delivery
  • Lead efforts to operationalize digital capabilities, ensuring they are scalable, reusable, and aligned with enterprise standards
  • Identify and eliminate inefficiencies across systems, workflows, and teams to accelerate time-to-market and improve delivery outcomes
  • Define success metrics and continuously monitor performance to inform enhancements and maximize business value

Required Qualifications:

  • 7+ years of digital product management experience, or equivalent demonstrated through a combination of work experience, training, military experience, or education
  • Adobe Target experience supporting personalization, experimentation, optimization, and scalable digital experience delivery

Desired Qualifications:

  • Product Strategy & Product Delivery
  • User Experience (UX) Strategy & Experience Design
  • Stakeholder Relationship Management & Communication
  • Enterprise Thinking & Strategic Planning
  • Innovation & Continuous Learning
  • Operational Excellence & Execution
  • Risk Management & Compliance
  • Consulting & Advisory Leadership
  • Change Leadership & Bias for Action
  • Product Optimization & Continuous Improvement
  • Experimentation Strategy & Personalization (Adobe Target or similar platforms)
  • Inclusive Leadership & Integrity

Pay Range

Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to demonstrated examples of prior performance, skills, experience, or work location. Employees may also be eligible for incentive opportunities.

$159,000.00 - $279,000.00

Benefits

Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit for an overview of the following benefit plans and programs offered to employees.

  • Health benefits
  • 401(k) Plan
  • Paid time off
  • Disability benefits
  • Life insurance, critical illness insurance, and accident insurance
  • Parental leave
  • Critical caregiving leave
  • Discounts and savings
  • Commuter benefits
  • Tuition reimbursement
  • Scholarships for dependent children
  • Adoption reimbursement

Posting End Date:

19 Jul 2026

*Job posting may come down early due to volume of applicants.

About Wells Fargo

Wells Fargo Careers

Joining Wells Fargo means becoming part of a distinguished financial institution that has been a cornerstone of innovation and leadership in the banking industry. At Wells Fargo, we offer a plethora of job opportunities designed to empower your career growth and development in a diverse and inclusive environment.

Work You’ll Do

At Wells Fargo, you will be part of a team that values diversity and is committed to fostering an inclusive culture. We are looking for professionals who are eager to drive innovation and lead with integrity. Our employees are our greatest asset, and we invest in their professional growth through comprehensive leadership and diversity training programs that are recognized industry-wide.

Explore a Multitude of Career Paths

Whether you're interested in a position in finance, IT, customer service, or management, Wells Fargo has career opportunities in various fields. Our team members benefit from job stability, competitive benefits, and a culture that values and rewards performance and dedication.

Internship Programs

Kickstart your career with a Wells Fargo internship. Our programs provide invaluable industry exposure, professional skills development, and networking opportunities that often lead to full-time employment offers. Interns at Wells Fargo work on real projects, solve actual challenges, and gain the mentorship of seasoned professionals.

Professional Growth and Development

We believe in nurturing the potential of our employees. Wells Fargo offers robust training programs and resources to help every team member excel in their current roles and prepare for future challenges. Growth at Wells Fargo is not just about climbing the career ladder but expanding your skills and expertise to add value to our team and customers.

Benefits and Rewards

Wells Fargo is committed to the well-being of our team members. We offer a comprehensive benefits package that includes health care, retirement plans, and generous paid time off. Additionally, we provide unique perks like employee discounts, adoption assistance, and tuition reimbursement.

Join Our Team

Discover the opportunities waiting for you at Wells Fargo by exploring open positions that match your skills and interests. We are continuously hiring and looking for individuals who bring creativity, passion, and a drive to serve our customers.

Stay Connected

Keep up to date with the latest from Wells Fargo Careers by subscribing to our job alert emails. Tailor your subscription to receive updates that align with your career preferences and get insider tips on crafting the perfect resume and acing your interview.

Networking and Innovation

At Wells Fargo, networking and innovation go hand in hand. We encourage our employees to connect across departments and roles to foster new ideas and strategies that lead to groundbreaking solutions.

Empower Your Career

Step into a role at Wells Fargo where your skills will be honed, your achievements recognized, and your career can flourish. We're not just filling positions; we're building leaders who are equipped to navigate the complexities of the financial world. Join Wells Fargo today and be part of a team that’s redefining the future of banking.
Learn more about Wells Fargo
Size
246,577 employees
Market Cap
$155.2 billion
Industry
Net Income
$3.3 billion
Founded
1852
5 Year Trend
-5.9%
NASDAQ

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