Senior Internal Communications Manager, People

Coinbase Careers Page$205K — $242K *
US-AnywhereRemote in United States
Business Services
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years in internal communications or strategic communications, preferably advising C-suite or VP-level leaders.
  • Extensive experience developing content that drives engagement and adoption, showcasing strong writing and editing skills.
  • Demonstrated executive presence with the ability to influence and build trust with senior leaders quickly.
  • Capability to manage multiple projects and initiatives while maintaining a unified communication strategy.
  • Experience in developing scalable communication systems and measurement frameworks from the ground up.
  • Proficient in using generative AI responsibly for workflow improvements.

Responsibilities

  • Serve as the primary Internal Communications partner for the People Success team, overseeing strategic communication initiatives.
  • Advise and craft messaging for high-stakes moments, ensuring transparency and trust during organizational changes and leadership transitions.
  • Manage internal communication efforts for the People Success team, including town halls and leadership updates to foster alignment and culture.
  • Create and edit diverse content, including executive communications and announcements, ensuring clarity and relevance for all employees.
  • Establish scalable communications infrastructure, including editorial calendars and measurement frameworks, to support organizational growth.
  • Collaborate with the Internal Communications team and cross-functional partners to synchronize messaging with corporate narrative.
  • Leverage data and employee insights to enhance communication strategies and facilitate continuous improvement.

Benefits

  • Medical, dental, and vision insurance.
  • 401(k) retirement plan.
  • Equity and bonus eligibility based on total compensation.
Full Job Description
Coinbase is looking for a strategic, motivated communications leader to serve as the Internal Communications partner for our People Success team. With a new Chief People Officer building the next chapter of our people strategy, this role will shape how that vision reaches every employee through clear, well-timed, and compelling communications.

What you'll do:
  • Serve as dedicated Internal Communications partner to the People Success team, owning communications strategy for People programs and company-wide rollouts with a business-first, product marketing orientation.
  • Advise the CPO and senior People leaders on high-stakes moments, including org changes, policy shifts, leadership transitions, and other high-stakes announcements, crafting messaging that is clear, human, and builds trust
  • Own internal communications for the People Success Team itself, including monthly town halls, leadership communications, and other resources that build team awareness, alignment, and culture.
  • Write and edit range of content, including CPO comms, town hall scripts, company announcements, and FAQs, translating People programming into clear value propositions for Coinbase leaders and employees.
  • Build scalable communications infrastructure, including editorial calendars, playbooks, measurement frameworks, and rhythms that support a growing People organization.
  • Coordinate with broader Internal Communications team and cross-functional partners to ensure People messaging is well-timed and aligned with the company narrative.
  • Build mature communications infrastructure and use data, employee insights, and AI-enabled workflows to measure impact, scale work, and continuously improve

Required Skills and Experience:
  • 10+ years in internal communications, strategic communications, change communications, or product marketing, with proven experience advising C-suite or VP-level leaders on complex, high-stakes messaging.
  • Proven track record producing executive-level content that drove measurable engagement or adoption outcomes, with strong writing, editing, and narrative development skills.
  • Executive presence and interpersonal effectiveness, with the confidence to push back, influence decisions, and build trust quickly with senior leaders.
  • Demonstrated ability to manage a broad portfolio of concurrent initiatives across multiple senior stakeholders while maintaining a coordinated, clear communications strategy.
  • Experience building scalable communications processes, systems, and measurement frameworks from scratch.
  • Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.

Job ID: P77829

#LI-Remote

Pay Transparency Notice:Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).

Annual base salary range (excluding equity and bonus):

$205,785-$242,100 USD

  • Application Limit: Candidates may submit a maximum of 3 applications within a 6-month period.

About Coinbase Careers Page

Coinbase Careers Page

There has never been a better time to join the global team of Coinbase professionals, a leading force in the cryptocurrency industry and a hub for innovation and growth.

Work You’ll Do

Join Coinbase's market-leading team to assist some of the most innovative companies and individuals in mastering the digital currency landscape. Transform financial transactions and systems with the best minds at Coinbase, where leadership in technology and consulting converges to drive digital innovation. Lead from a unique position in the marketplace, at the intersection of technology, financial expertise, and digital innovation. Work with a global team of business and technology advisors to help clients and the company navigate through the evolving world of digital currencies. Collaborate with a dedicated group of professionals who are experts in blockchain technology and cryptocurrency – all committed to advancing the industry.

Introducing the Coinbase Professional Growth and Development Initiative

The initiative is building a market-leading team to help some of the most well-known companies and professionals master their financial digital transformation journey with Coinbase.

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Join a dedicated group of experts at the forefront of blockchain technology and digital currencies, where industry expertise meets digital innovation.

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