ServiceNow

Senior Integrated Content Strategist

ServiceNow • $155K — $272K *
US-AnywhereRemote in Santa Clara, CA
Consumer Technology
11 - 15 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 12+ years of experience in marketing, content strategy/creation, channel strategy, campaign management, or related roles within B2B SaaS or technology.
  • Proven success designing and executing multi-channel, persona-driven content strategies that drive measurable business results.
  • Experience integrating AI into work processes and decision-making.
  • Exceptional leadership and cross-functional influence skills.
  • Strong ability to prioritize and execute in a fast-paced environment.
  • Expertise in data-driven decision-making and performance analysis.
  • Passion for AI, innovation, and experimenting with new tools and ideas.

Responsibilities

  • Develop comprehensive content strategies in collaboration with campaign managers based on audience insights and business objectives.
  • Create detailed content recommendations for various formats and distribution channels tailored to target personas.
  • Drive innovation by identifying emerging content trends and new formats for competitive strategies.
  • Collaborate cross-functionally with teams to ensure consistent content implementation.
  • Champion differentiated messaging and CTAs that resonate with customer needs across all funnel stages.
  • Monitor campaign performance data and engagement metrics to provide insights for strategy refinement.
  • Support operational excellence by collaborating on workflows, resource allocation, timelines, and budgets.
  • Contribute to and maintain content playbooks documenting best practices and learnings.

Benefits

  • Flexible spending accounts and health plans.
  • 401(k) Plan with company match.
  • Employee Stock Purchase Plan (ESPP).
  • Matching donations.
  • Flexible time away plan and family leave programs.
Full Job Description
Job Description

We're seeking a talented and strategic Senior Integrated Content Strategist to join our dynamic marketing team. In this role, you will lead the day-to-day development, management, socialization, and implementation of comprehensive content strategies that guide audiences seamlessly through the customer journey-from awareness to conversion-while aligning with priority personas, product innovations, and key campaign objectives.

As the bridge between high-level campaign plans and content execution, you'll transform inputs such as audience insights, product messaging, and business goals into impactful, actionable strategies. You will play an active role in shaping these strategies by staying attuned to market trends, audience behaviors, and industry developments, while partnering with cross-functional teams to turn strategies into action.

Key Responsibilities
  • Develop comprehensive content strategies in collaboration with campaign managers, leveraging audience insights, campaign goals, and business objectives to create end-to-end, data-driven strategies
  • Create detailed content recommendations on formats (videos, blogs, social posts, interactive tools) and distribution channels tailored to target personas
  • Drive innovation by proactively identifying emerging content trends, channel features, and new formats to keep strategies competitive and aligned with industry advancements
  • Collaborate cross-functionally with campaign managers, product marketers, creative directors, and digital leads to ensure consistent, connected content implementation
  • Partner with creative leads to champion differentiated, engaging messaging and CTAs that resonate with customer needs at each funnel stage
  • Monitor campaign performance data and engagement metrics to provide actionable insights and refine strategies for continuous improvement
  • Support operational excellence by collaborating on workflows, resource allocation, timelines, and budgets
  • Contribute to and maintain content playbooks documenting best practices and learnings


Qualifications

To be successful in this role you have:
  • 12+ years of experience in marketing, content strategy/creation, channel strategy, campaign management, or related roles within B2B SaaS or technology
  • Proven success designing and executing multi-channel, persona-driven content strategies that drive measurable business results
  • Experience leveraging or thinking critically about integrating AI into work processes, workflows, and decision-making
  • Exceptional leadership and cross-functional influence skills
  • Strong ability to prioritize and execute in a fast-paced environment
  • Expertise in data-driven decision-making and performance analysis
  • Passion for AI, innovation, and experimenting with new tools and ideas


JV20

For positions in this location, we offer a base pay of $155,400 - $272,000, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

About ServiceNow

ServiceNow provides cloud-based solutions that define, structure, manage, and automate services for enterprise operations in North America, Europe, the Middle East, Africa, the Asia Pacific, and other countries. The company offers service management solutions, including incident, problem, change, request, and cost management as well as service catalogs; and IT, HR, facilities, and field service management solutions. It also provides IT operations management solutions covering service mapping, delivery, and assurance solutions; business management solutions such as financial management, project portfolio suite, vendor performance management, and performance analytics as well as governance, risk, and compliance; and application development services.

ServiceNow Careers

Join the dynamic team at ServiceNow, a global leader in digital workflow solutions, where innovation and leadership converge to shape the future of work. At ServiceNow, we offer more than just job opportunities; we provide a platform for professional growth and a chance to be part of a culture that values diversity, creativity, and continuous learning.

Work You’ll Do

Embark on a career journey with ServiceNow and contribute to the world’s leading enterprises' digital transformation. Our team is at the forefront of developing cutting-edge technologies that improve how people work. With ServiceNow, you will use your skills to impact businesses and industries profoundly, driving efficiency and innovation.

Join Our Market-Leading Team

ServiceNow is not just another technology company. We are a team that thrives on diversity and leadership, fostering an inclusive environment that promotes growth and development. Our commitment to diversity training ensures that every team member can achieve their potential.

Innovative Work

ServiceNow is home to more than 10,000 dedicated professionals who lead the charge in digital workflows and enterprise solutions. As part of our team, you will engage in projects that merge technology with practical applications, creating revolutionary products that advance how services are delivered and managed.

Career Development

At ServiceNow, your career trajectory is filled with boundless opportunities. We support your growth with robust training programs, leadership development courses, and access to global challenges. Whether you are looking for an internship, full-time position, or leadership role, ServiceNow equips you with the tools to excel.

Be Part of a Great Team

Working at ServiceNow means being part of a community that values teamwork and innovation. Our collaborative environment encourages networking and sharing ideas, making our workplace vibrant and dynamic. The benefits of joining ServiceNow extend beyond comprehensive health and wellness; they include fostering professional connections and friendships that last a lifetime.

Explore Job Opportunities and Internships

Whether you’re a seasoned professional or a recent graduate, ServiceNow offers a range of employment options to suit your career goals. From internships that provide real-world experience to full-time positions that challenge you to leverage your expertise, we are committed to hiring the best talent.

Stay Connected

Join Our Team Search open positions that match your skills and interests. At ServiceNow, we look for passionate, curious, and solution-driven team players. Explore the possibilities that await you at a company that is committed to your professional success.

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ServiceNow Careers

Empowering professionals to achieve more, ServiceNow is where careers are future-proofed, and ambitions are realized. Join us in our journey of growth and innovation.
Learn more about ServiceNow
Size
16,881 employees
Market Cap
$76.5 billion
Industry
Information Technology
Net Income
$118.5 million
Founded
2004
5 Year Trend
+33.5%
Revenue
$4.5 billion
NASDAQ
NOW
* Ladders Estimates

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