Who You AreYou are passionate about building and running Influencer programs. You're equally comfortable negotiating a rate, reading a performance report, and telling a creator why their draft isn't quite there yet.
As our new Sr. Influencer Marketing Manager, you will report directly to the Director of Growth Marketing, oversee a team of part-time contractors and work closely with the paid social team. You'll inherit a creator partnerships program with real traction and real revenue behind it. Your job is to turn it into a scalable machine with better systems, sharper creative and clear measurement backed by data.
Responsibilities- Take our creator partnerships program from spreadsheets to a proper CRM, giving us clear visibility into the full creator recruitment pipeline from cold outreach to contract signing
- Own the contracting process end to end: draft and negotiate terms, track usage rights and exclusivity windows, and keep renewals from lapsing
- Manage a team of part-time contractors, setting priorities and quality standards for creator sourcing, outreach and negotiation
- Manage the influencer budget set by the Director of Growth Marketing: allocate spend across creator tiers and channels, negotiate rates, and track cost-per-deliverable against targets
- Maintain a steady monthly pipeline of high-quality content from existing creators: assign briefs, review drafts, and give feedback so work meets the creative standards set by the paid social team
- Write new briefs based on emerging trends across TikTok, Instagram, and YouTube Shorts
- Run the product gifting and seeding program: build loyalty with micro-influencers and long-tail creators through consistent, well-targeted sends, and use gifting to drive earned coverage around new product launches
Requirements- 4+ years of influencer or creator marketing experience
- Experience managing budgets and agency relationships
- Strong analytical skills with experience building reporting frameworks
- Exceptional organizational skills, with a proven track record of handling hundreds simultaneous conversations
- Strong negotiation skills, and a clear sense of what a creator is actually worth to us - you can land a rate that works for both sides without burning the relationship
- Impeccable attention to detail with contracts, and the discipline to keep terms tracked across a large and growing roster
This is a hybrid position based in our Midtown Manhattan office.
In-office presence is required on Mondays, Wednesdays, and Thursdays.
