About this RoleVogo is seeking a highly skilled, hands on, detail-oriented
Senior Growth Marketer - SEM to help scale our global paid search programs. This role requires a unique blend of high-level strategic thinking and roll-up-your-sleeves execution. You will play a key role in driving VacationRenter's growth and shaping the acquisition roadmap, while simultaneously thriving in the day-to-day details.
This is a deeply hands-on position for someone who enjoys building campaigns from the ground up, optimizing at a granular level within the platforms, and driving tangible performance improvements through rigorous testing and analysis.
Day-to-day, you will be responsible for managing and scaling campaigns, constantly identifying new opportunities for efficiency and growth, and partnering cross-functionally with Product, Engineering, and Business Intelligence.
The ideal candidate brings deep paid search expertise, sharp analytical skills, and a proven track record of driving impactful results within complex, high-volume accounts.
This role will report directly to the Head of Growth. This is a full-time hybrid position, based in Dallas.
Role & Responsibilities:- Drive a performance-based search marketing strategy across domestic and international markets, managing high-volume campaigns in English and local languages.
- Own the day-to-day granular account structure-including campaigns, ad groups, keywords, and creatives-building for both immediate performance and long-term scalability.
- Continuously monitor and analyze campaign data to pinpoint and implement optimization opportunities across bidding, targeting, and creative assets to maximize ROI.
- Actively champion the use of AI tools and modern automation to streamline workflows, accelerate testing, and improve campaign efficiency. Contribute directly to the evolution of our internal tooling.
- Proactively identify and execute on opportunities to profitable growth from paid search.
- Dive deep into large, complex datasets to uncover hidden trends, translating raw numbers into clear, execution-ready strategies.
- Partner closely with Product, Engineering, and BI teams to implement product improvements, build robust testing frameworks and drive holistic performance improvements across the user journey.
Minimum Qualifications:- BA/BS degree or equivalent practical experience
- 5+ years of search engine marketing experience (Google, Bing)
- Previous experience using bulk management tools such as (Google Ads Editor/Microsoft Ads Editor) as well as platform specific tools
- Strong proficiency in spreadsheets (vlookups, pivot tables, etc.)
- Strong analytical skills and enthusiasm for data-driven marketing, including experience with Google Analytics, Mixpanel, or other analytics platforms
- Demonstrated experience creating and optimizing successful marketing campaigns
- Complex advertising account management experience
- Strong attention to detail and highly adaptable
- Self-starter who will thrive in an ambiguous startup environment
- Competitive, entrepreneurial mindset
Preferred Qualifications & Prior Experience:- Experience working in a high-growth startup environment
- Background in the travel industry
- Proven expertise in leveraging advanced AI tools, platforms, and workflows
- Prior experience working on search experience products
- Proficiency in campaign translation and localization
- Experience with marketing attribution modeling
Benefits & Perks:- Competitive salary + equity
- Top-tier laptop provided
- 100% company-paid health benefits for base plan coverage, with the option to upgrade to higher-tier plans
- 401(k) with company match
- Unlimited, guilt-free vacation days
- Annual wellness stipend (gym + other wellness activities)
- Monthly house cleaning stipend
- Annual travel allowance
- Monthly cell phone & internet usage stipend
- Charity donation company match
- Employee referral bonus
- Team offsites/activities
