Job ResponsibilitiesWe're looking for a data driven and innovative
Senior Growth Manager (Loyalty & Subscription). to Lead and innovate the Loyalty Department at Trafilea, driving substantial growth in our subscription models-Shapermint CLUB, ShaperBox, Autoship, and the upcoming ones. Harness a deep understanding of product, marketing, UX/UI, and finance to develop strategies that enhance customer retention and maximize subscription revenue. Collaborate effectively with cross-functional teams to create compelling, value-driven subscription offerings that align with our branding and customer expectations. Champion a culture of data-driven experimentation and strategic foresight within the Loyalty team, employing advanced analytics to reduce churn and achieve a 20% subscription share of total orders. As a visionary leader, foster a dynamic team environment that thrives on innovation and is adaptable to the evolving e-commerce landscape, aiming to deliver a quarterly revenue of around $8M.
- Lead and inspire the loyalty and subscription team (Shapermint CLUB, ShaperBox, Autoship), setting vision and strategy for retention and growth.
- Define strategic roadmaps that integrate marketing, product, and customer experience to maximize customer lifetime value.
- Drive cross-functional collaboration with marketing, finance, product, and customer service, aligning stakeholders on loyalty initiatives.
- Develop and refine subscription products, ensuring usability, customer value, and competitive differentiation.
- Leverage customer data and insights to innovate, test, and validate new features or subscription models that reduce churn and boost satisfaction.
- Own KPIs and analytics, implementing robust metrics, reporting on subscription health, and making data-driven optimizations.
- Champion exceptional customer experiences, delivering personalized engagement strategies that build loyalty and retention.
- Streamline processes and systems, ensuring scalable, efficient, and tech-enabled subscription management.
- Build and grow a high-performance team, recruiting, training, and developing talent with clear career paths and growth opportunities.
- Prioritize and execute key initiatives, managing OKRs, budgets, and timelines while fostering a culture of innovation and accountability.
- Proven expertise in loyalty and subscription management with 6+ years in Product roles (ideally in e-commerce), building, optimizing, and scaling subscription programs.
- Customer retention strategist with experience designing and executing initiatives that reduce churn, increase engagement, and maximize customer lifetime value.
- Data-driven decision maker, highly skilled in analytics and interpretation, translating customer insights into actionable strategies and measurable results.
- Strong background in CRO, including A/B testing, user segmentation, and targeted campaigns to improve conversion and engagement metrics.
- Agile leader with experience guiding cross-functional teams, managing complex projects, and ensuring responsiveness in dynamic environments.
- Proficient in tools and technologies relevant to subscriptions and loyalty programs (CRM, marketing automation, customer data platforms).
- Inspirational leader and team builder, fostering collaboration, mentoring talent, and driving continuous improvement across teams.
