Senior Group Sales Manager

Arlo Williamsburg

$70K — $95K *
Hospitality & Recreation
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business Administration, Marketing, or related field
  • Minimum of 5 years experience as a Sales Manager
  • Proficient in Microsoft Office, Google Apps, and Opera
  • Strong enthusiasm and positive attitude
  • Ability to multitask in a fast-paced environment
  • Intellectual curiosity and analytical skills
  • Experience with luxury and innovative brand marketing preferred

Responsibilities

  • Proactively generate new business opportunities and drive sales results
  • Accountable for the performance of assigned accounts and sales targets
  • Plan and execute sales missions aligned with overall marketing strategy
  • Attend industry tradeshows and events to cultivate client relationships
  • Conduct presentations and client meetings for relationship development
  • Ensure accurate preparation of group resumes and BEOs for operations
  • Assist in the development and guidance of the sales team

Benefits

  • Opportunity to represent a strong hotel brand
  • Engagement with a dynamic and enthusiastic team
  • Participation in industry events and tradeshows
  • Professional development and growth opportunities
  • Direct involvement in strategic sales planning
Full Job Description
This position is responsible for assisting and supporting the Director of Group Sales in all aspects of sales activities to achieve overall hotel goals. The Senior Sales Manager will be responsible for representing the Arlo Brand and embrace its values and culture within each interaction.

RESPONSIBILITIES AND AUTHORITIES:

  • Proactively lead and generate new business opportunities, drive pricing, direct sales, and results for the designated accounts and market segment.


  • Accountable to accounts' potential performance as well as budget, forecast, and individual and team's target goals; prepare, implement and compile data for strategic sales plan as needed.


  • As directed, plan and execute sales missions aligned with the sales & marketing plan as well as key partners on co-op initiatives and strategies.


  • Plan, execute, and attend industry tradeshows and event, conventions, and sales trips to meet with key decision makers of each target and key accounts on a monthly basis.


  • Conduct agency and corporate presentations, meetings, site inspections, and client events in order to develop the best product knowledge and improve & maintain a strong relationship.
  • Ensuring that the group resumes and BEO's are being filled out correctly and to ensure a smooth operation of all group bookings.


  • Contribute towards the development and general guidance of the sales team and strategies where applicable.


  • Ensure review of STR, Demand Report, Rate360, and Agency360 reports


  • Ensure RFPs are submitted on time and correctly. Rates to be approved by Director.


  • Maintain and grow relationships with hotel clients.


  • Perform other tasks or projects as assigned by the Director of Group Sales


REQUIREMENTS:

  • University or college degree from an accredited institution; Bachelor's degree in in Business Administration, Marketing, Hotel + Restaurant Management, or related major or professional area


  • At least 5 years or more of experience as a Sales Manager is an asset


  • Basic computer skills and knowledge of various discipline focused computer programs, including a strong proficiency in Microsoft Office, Google Apps, Opera


  • Positive, enthusiastic approach


  • Ability to multi-task and work in a fast-paced environment


  • Intellectual and analytical curiosity


  • Experience marketing luxury and innovative brands a plus

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