Resp & Qualifications

PURPOSE:

The Senior Graphic Designer is skilled in the creation of effective marketing, advertising and communications solutions with an outstanding command of layout, typography, iconography, and information architecture. The Senior Graphic Designer helps lead concepting, creative execution and design for a variety of multi-channel campaigns, print and digital marketing collateral including brochures, multi-page documents, flyers, presentations, corporate identity and other communications materials.

ESSENTIAL FUNCTIONS:

Graphic Design & Production

• Responsible for concepting, designing and producing a variety of marketing communications for print, environmental and digital as well as other collateral and advertising campaign materials. Contributes to the continual improvement of the creative production workflow, processes and systems of the Creative Team including the structure and organization of design files. Document processes and best practices. Works with vendors and partners such as printers, agencies and others to complete production and fulfillment of projects.

Strategy & Consultation

• Collaborates across the organization in support of corporate initiatives, including attending project meetings, providing strategic insight, presenting an overview of initiatives to other associates and ensuring all commitments are met. Assists in the creation and execution of integrated, strategic, creative communication plans for company-wide and cross-functional initiatives. Researches topics and information to develop creative.

Project Management & Planning

• Works with marketing project managers and team to plan, set priorities and ensure proper communication across divisions; and understand escalation procedures. Familiar with WorkFront Project Management Tool.

Administration & Compliance

• Fulfills HR, legal, compliance and other administrative responsibilities, requirements and training associated with role and level.

Training & Development

• Improves knowledge and skills by participating in relevant job-related training; maintaining awareness of industry best practices and trends. Shares knowledge and skills with team, mentoring and/or training others.

QUALIFICATIONS:

Education Level: Bachelor's Degree in Graphic Design, Advertising, Communications Design or related. In lieu of a Bachelor's degree, an additional 4 years of relevant work experience is required in addition to the required work experience.

Experience: 5 years with a portfolio or work examples that demonstrates a proficiency in creating compelling marketing communications for a wide variety of media and audiences.

Preferred Qualifications:

• Experience working in a marketing department, in-house creative team or advertising agency.
• Experience designing for healthcare and/or government-regulated products, services, and industries.
• Health insurance experience with a good understanding of health care trends.
• Understanding of ADA and 508 accessibility standards with the ability to create content that meets WC3 requirements.

Knowledge, Skills and Abilities (KSAs)

• Expert graphic design, layout, typography and information architecture skills with a strong sense of style and consistency.
• Strong experience creating effective marketing solutions, branding, visual identity systems and advertising campaigns.
• Expert knowledge and understanding of print production and workflow with the ability to manage internal and external partners to ensure successful creative output, delivery of materials on time and on budget.
• Mastery of Adobe Design Suite (InDesign, Illustrator and Photoshop) and PowerPoint.
• Hands-on experience with the Microsoft Office suite of business applications (Outlook, Word, Teams, etc.).
• Strong design thinking skills with a relevant creative point of view and ability to present ideas effectively while being receptive to feedback from others.
• Excellent verbal and written communication skills.
• Keen attention to detail and the ability to prioritize and manage a variety of tasks simultaneously; sometimes under pressure and often with tight deadlines.
• Ability to balance the day-to-day requests of both internal and external clients ensuring all timelines and requirements are consistently achieved.
• Ability to collect input from multiple sources and turn insights into actionable concepts, enhanced consumer experiences, and long-term innovation.
• Broad and thorough knowledge of best practices in communication, marketing, advertising and brand design.
• Ability to oversee, mentor, and inspire fellow creative team members and other co-workers.
• Experience with project management software or tools (Workfront, Jira, etc.).

Travel Requirements:

Estimate Amount: 5% Occasional need to travel to different offices and locations.

Salary Range: $63,504 - $126,126

Salary Range Disclaimer

The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the work is being performed. This compensation range is specific and considers factors such as (but not limited to) the scope and responsibilities of the position, the candidate's work experience, education/training, internal peer equity, and market and business consideration. It is not typical for an individual to be hired at the top of the range, as compensation decisions depend on each case's facts and circumstances, including but not limited to experience, internal equity, and location. In addition to your compensation, CareFirst offers a comprehensive benefits package, various incentive programs/plans, and 401k contribution programs/plans (all benefits/incentives are subject to eligibility requirements).

PHYSICAL DEMANDS:

The associate is primarily seated while performing the duties of the position. Occasional walking or standing is required. The hands are regularly used to write, type, key and handle or feel small controls and objects. The associate must frequently talk and hear. Weights up to 25 pounds are occasionally lifted.

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