The Role
cocokind is seeking a Senior Graphic Designer to lead the development and execution of our visual identity across all brand touchpoints. This role will own campaign visual concepting, creative direction, and the evolution of our brand system, ensuring consistency and impact across digital, retail, product, and packaging.
This is a highly cross-functional role for someone who is both a strong conceptual thinker and a hands-on designer. You will partner closely with brand, product, and digital teams to bring ideas to life and elevate the overall look and feel of the brand.
This role will directly manage our Junior Graphic Designer, making people management skills and a collaborative leadership style essential.
This role reports to Maggie Rummel, Director of Marketing, and is based in San Francisco with in-office presence 2-3 days per week.
What You'll Do
- Lead visual concept development and creative direction for brand and product campaigns
- Own and evolve cocokind's visual identity, ensuring consistency across all channels
- Translate campaign concepts into cohesive creative systems across social, physical & digital retail spaces, paid media, and packaging
- Direct photoshoots and collaborate with external partners to bring creative concepts to life
- Set the standard for design quality and execution across the organization
- Partner cross-functionally to understand business goals and translate them into strong creative outputs
- Establish and refine processes that enable efficient, high-quality design execution
- Provide guidance and feedback to more junior designers and external partners
Who You Are
- 6+ years of experience in graphic design, with experience owning campaigns and brand systems
- Strong portfolio demonstrating both conceptual thinking and execution across multiple channels
- Experience leading creative direction for campaigns, including photoshoots and multi-channel rollouts
- Deep understanding of design principles, typography, layout, product renderings, and visual storytelling
- Proficient in Figma, Adobe Creative Suite, Asana, and related design tools
- Experience directly managing or mentoring junior designers, with a genuine interest in developing others and building a strong creative team culture
- Comfortable working in a fast-paced, evolving environment with shifting priorities
- Strong collaborator who communicates clearly and works effectively across teams
- Highly organized and able to manage multiple projects from concept through execution
- Thoughtful, curious, and open to feedback, with a growth mindset
What's in it for you
- Competitive Salary (DOE)
- Performance-based bonus
- Unlimited flexible time-off policy
- $500 home office set-up stipend
- Full healthcare, vision, and dental plan
- Healthcare and dependent care FSA
- Employee life insurance
- 401K plan
- $10,000 Lifetime Fertility & Family Building Program
- $50/month wellness budget
- $75/month remote work budget
- Employee + Family and friends discount
