Recorded Future is seeking a strategic and innovative
Senior Field Marketing Manager for East including Public Sector. In this role, you will drive pipeline growth and customer retention by designing and executing targeted marketing campaigns exclusively for our targeted accounts. You will integrate advanced digital and data-driven strategies with a deep understanding of our products to ensure high-impact, multi-channel campaigns that resonate with both technical and business audiences.
What You'll Do:- Integrate with the sales, channel, and tech alliance teams, along with corporate marketing, to develop annual field marketing plans that support overall pipeline growth.
- Proactively engage with the sales teams to coordinate, communicate, and optimize the impact of marketing activities.
- Work with the marketing team to develop and execute integrated campaigns across digital, social media, paid ads, product marketing, and other channels to effectively reach and engage the market.
- Plan, execute, and manage live field and partner events as part of the overall marketing mix, ensuring a cohesive pre-event, at-event, and post-event strategy to drive engagement and response rates.
- Develop and implement a targeted account strategy to support account-based selling.
- Collaborate with the marketing team to create promotional materials, assets, and signage for field marketing initiatives.
- Track, measure, and report on the effectiveness of marketing programs and campaign ROI, providing recommendations for optimization.
- Manage budgets and expenses in an organized manner to maximize marketing impact.
- Communicate and educate the sales team on new and planned marketing activities across global, regional, and local programs.
- The majority of focus is dedicated to field marketing events (75%-80%) and in addition supporting and driving joint partner marketing activities (20-25%).
What You'll Bring:- 7+ years' experience in field and partner marketing initiatives; experience in the public sector and cybersecurity industry is a plus.
- Demonstrated expertise in demand generation, multi-channel marketing, and inbound marketing strategy/execution.
- Proven ability to build strong relationships with sales teams and drive awareness and sales through strategic marketing programs.
- Exceptional project management skills and the ability to align tactical plans with overarching business strategies.
- Proficiency with key marketing and sales tools (including CRM and marketing automation platforms).
- Willingness and ability to travel 10%-20% of the time.
The base salary range for this full-time position is $127,500-$191,500. Our salary ranges are determined by role, level, and location. The salary displayed reflects the range for new hire salaries for the position across all US locations. Within the range, individual pay is determined by state, work location and additional factors, including job-related skills, experience, and relevant education or training. This position may be eligible for incentive compensation, equity, and medical, dental, vision, life insurance and 401K. Your recruiter can share more about the specific details of the compensation and benefit package during the hiring process.
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