NIKE, Inc

Senior Expert, Nike Sportswear Brand Management, Global

NIKE, Inc$120K — $150K *
Retail & Consumer Goods
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business, Communications, or related field (equivalent experience considered).
  • 8+ years in Brand Management, Marketing, or related fields.
  • Proven experience leading seasonal brand campaigns and concept development from start to finish.
  • Deep understanding of sport and culture intersection, especially engaging youth audiences.
  • Ability to convert strategy into effective marketing plans and delivery.
  • Cross-functional collaboration experience for integrated campaign execution.
  • Strong communication and storytelling skills, with an emphasis on detail.

Responsibilities

  • Lead creation and execution of seasonal brand plans aligned to global strategy.
  • Own end-to-end development of product concepts from brief to marketplace.
  • Define target consumers using insights for culturally relevant brand moments.
  • Translate global strategies into inspiring and clear briefs for teams.
  • Collaborate with various marketing functions to implement multi-channel campaigns.
  • Drive excellence in execution across all consumer touchpoints and storytelling.
  • Manage project timelines, workflows, and cross-functional collaboration.

Benefits

  • Collaborative work environment with a focus on team development.
  • Opportunities for cross-functional partnership and global engagement.
  • Exposure to cutting-edge brand marketing practices and frameworks.
  • Support for innovation and creativity in consumer experiences.
Full Job Description
Typical Capabilities

Develops and executes brand strategies and seasonal marketing plans that drive consumer connection and business growth. Leads the end-to-end development of seasonal brand concepts, translating global direction into impactful storytelling and marketplace execution. Partners cross-functionally to deliver integrated campaigns that elevate brand perception and drive demand.

Scope:
Leads execution of seasonal strategies (0-6 months) in alignment with multi-year brand direction set by senior leadership. Owns specific product concept, or seasonal offense areas, ensuring delivery of best-in-class consumer experiences. Decisions impact specific business segments or key brand initiatives.

Problem Solving:
Resolves complex and sometimes ambiguous challenges within defined strategic frameworks. Applies strong judgment to adapt global strategies into relevant, consumer-led executions. Identifies opportunities and proposes solutions to optimize performance.

Leadership:
Leads cross-functional teams to deliver seasonal work with excellence. Influences across global and geo partners. Contributes to team development, coaching, and culture. Drives accountability for results across projects and initiatives.

WHO WE ARE LOOKING FOR

We are looking for a Senior Expert, Nike Sportswear Brand Management - Global with strong experience in brand marketing, the sportswear/streetwear industry and delivering seasonal campaigns. This leader is deeply connected at the intersections of sport and culture, detail-oriented, and thrives in bringing ideas to life in the marketplace.

This individual is a connector and executor-someone who can take direction, shape it into compelling concepts, and lead teams to deliver world-class brand experiences. They are consumer centric thinkers energized by connecting product, storytelling, and experiences.

WHAT YOU WILL WORK ON

You will lead the end-to-end development of seasonal marketing plans, partnering across functions to deliver integrated executions. In this role, you will:
  • Lead the creation and execution of seasonal brand plans, ensuring alignment to global strategy while driving distinct and relevant storytelling
  • Own end-to-end development of key product concepts or seasonal offenses, from brief to marketplace execution
  • Define target consumers and apply insights to create resonant and culturally relevant brand moments
  • Translate global strategic direction into clear, compelling briefs that inspire cross-functional teams through presentations and collaboration
  • Partner with Brand Creative, Digital, Retail, Comms, Energy, Entertainment and Sports Marketing to deliver integrated, multi-channel campaigns
  • Drive excellence in execution across all consumer touchpoints, ensuring consistency and quality of storytelling
  • Lead the day-to-day offense, including managing timelines, workflows, and cross-functional collaboration
  • Contribute to seasonal recaps, capturing learnings and identifying opportunities to improve future work
  • Support budget planning and management for assigned projects or concepts


WHO YOU WILL WORK WITH

You will report to the Senior Expert, Nike Sportswear Brand Management - Global.

You will work closely with cross-functional partners across the global matrix, including:
Brand Creative, Digital Marketing, Retail Marketing, Comms, Sports Marketing, Energy Marketing, Entertainment Marketing, Brand Planning & Operations, Finance, and Geography Brand Teams.

You will also collaborate closely with product teams and geographies to ensure concepts are globally aligned and locally relevant.

WHAT YOU BRING
  • Bachelor's degree in Marketing, Business, Communications, or related field. Will accept any suitable combination of education, experience, and training
  • 8+ years of experience in Brand Management, Marketing, or related fields
  • Proven ability to lead seasonal brand campaigns and concept development end-to-end
  • Genuine passion and deep understanding of sport and how it intersects with culture to drive new expressions with youth that expand a brands audience
  • Ability to translate strategy into impactful marketing plans and execution
  • Experience working cross-functionally to deliver integrated campaigns
  • Strong communication, plan building, and storytelling skills, with attention to detail and craft
  • Ability to manage multiple projects and timelines in a fast-paced environment
  • Team-first mindset with the ability to influence and collaborate across functions


Preferred
  • Experience working across global and geo teams
  • Strong partnership with cross functional teams-briefing, reviewing, and elevating work
  • Experience delivering end to end marketing execution
  • Comfort navigating ambiguity and adapting to evolving priorities
  • Passion for driving innovation in consumer experiences and storytelling

About NIKE, Inc

Nike is a sporting goods company that designs, develops, and markets footwear, apparel, equipment, and accessory products. The company offers various categories of shoes including running, training, basketball, soccer, sport-inspired urban shoes, and kids' shoes. It also provides shoes for aquatic activities, baseball, football, cheerleading, golf, lacrosse, outdoor activities, skateboarding, tennis, volleyball, walking, wrestling, and various athletic and recreational uses. In addition, the company offers sports-inspired lifestyle apparel, athletic bags, and accessory items. Further, it provides a line of performance equipment including bags, socks, sports balls, eyewear, timepieces, electronic devices, bats, gloves, protective equipment, golf clubs, and various equipment designed for sports activities under the NIKE brand name, as well as markets apparel with licensed college and professional team and league logos. Additionally, it offers licenses to produce and sell NIKE brand swimwear, children's apparel, training equipment, eyewear, electronic devices, and golf accessories. The company also markets its products under the brand names of Converse, Chuck Taylor, All Star, One Star, Umbro, Jack Purcell, Cole Haan, Bragano, and Hurley. It sells its products to retail accounts through stores, independent distributors, and licensees, as well as through its Website, nikestore.com. As of May 31, 2009, Nike, Inc. operated 338 retail stores in the United States and 336 retail stores internationally. The company was founded in 1964 and is headquartered in Beaverton, Oregon.

Nike Careers

Join the dynamic world of Nike, Inc., a global leader in sports apparel and innovation, where your career can flourish in an environment that fosters diversity, leadership, and growth. At Nike, we believe in bringing out the best in our team members through continuous professional development and a culture that celebrates creativity and innovation. Work You’ll Do Become a part of Nike’s mission to inspire and innovate towards a better world. Engage in work that intersects with cutting-edge technology, market-leading strategies, and sustainable practices that define the future of the sports industry. Lead with us at the forefront of the global marketplace, where your skills in leadership, teamwork, and innovation can shine. Nike offers a unique position in the industry, combining deep industry expertise with a relentless pursuit of excellence. Collaborate with a diverse team of professionals who are pioneers in their fields. Nike, Inc. employs over 75,000 passionate and talented individuals worldwide, all dedicated to moving the world of sports forward. Introducing Nike’s Professional Growth and Development Opportunities We are committed to fostering an inclusive environment where every team member can succeed. Nike offers a variety of job opportunities, from in-store retail positions to corporate roles in design, marketing, and technology. Do Innovative Work Join us and contribute to our mission of bringing inspiration and innovation to every athlete* in the world. (*If you have a body, you are an athlete.) Deliver targeted solutions and drive innovation through your unique perspective and skills. At Nike, Inc., your work directly contributes to our global impact. Be Part of a Great Team Engage in meaningful work that connects with consumers and impacts millions worldwide. Our team benefits from unparalleled capabilities, a commitment to diversity training, and a culture that encourages professional growth and networking. Future-Proof Your Career Advance your career with Nike’s comprehensive benefits and support systems. We provide extensive training, development programs, and leadership courses to help you reach your full potential. Explore Discover how Nike is leading in sustainable innovation and pushing the boundaries of what’s possible in the sports industry. The Nike Employment Experience Our combined efforts in innovation, culture, and leadership make Nike, Inc. not just a place to work, but a place to grow a rewarding career. Clients and employees alike look to Nike for new strategies and impactful solutions in a rapidly evolving industry. Stay Connected Join Our Team Search for open positions that match your skills and interests. We are always on the lookout for curious, driven, creative, and solution-oriented team players. SEARCH NIKE JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding opportunities that await at Nike, Inc.
Learn more about NIKE, Inc
Size
73,300 employees
Market Cap
$184.6 billion
Industry
Net Income
$2.8 billion
Founded
1964
5 Year Trend
+6.3%
Revenue
$38.2 billion
NASDAQ

Similar Jobs

More Jobs at NIKE, Inc

More Retail & Consumer Goods Jobs

Find similar Senior Expert, Nike Sportswear Brand Management, Global jobs: