OverviewAs a Senior Account Director, you are a core strategic partner to clients and an influential leader within the agency. You oversee major accounts or multi-brand portfolios, drive strategic vision, ensure operational excellence, and guide a high-performing team to deliver standout, culturally relevant work. You provide clarity, direction, and foresight - empowering your teams to execute while you focus on leadership, counsel, and growth.
If you're energized by shaping high-impact integrated strategies, advising senior stakeholders, nurturing talent, and influencing the future of PR, this role is for you.
ResponsibilitiesClient Leadership & Strategic Partnership- Act as a senior strategic partner to top-tier clients, cultivating trusted relationships with directors, VPs, and C-suite stakeholders.
- Own and shape long-term account vision, ensuring programs directly support client business objectives and brand priorities.
- Lead major strategic moments (annual planning, business reviews, organizational briefs, crisis/issue navigation) with executive-ready thinking.
- Deliver high-impact counsel with a forward-looking POV on culture, industry trends, and reputational considerations.
- Oversee integrated 360 strategies ensuring cohesion and measurable impact, alongside IAT partners.
- Ensure excellence in client satisfaction and retention, anticipating needs before they surface.
- Provide proactive guidance on risk, reputation, and competitive realities while bringing calm, confident leadership to complex situations.
Portfolio Oversight, Operational Excellence & Financial Leadership- Oversee a portfolio of accounts, ensuring strategic alignment, operational efficiency, and high-quality delivery across client programs.
- Own financial stewardship for your portfolio: forecasting, staffing models, scopes, margins, and efficiency improvements.
- Partner with agency leadership to resource accounts effectively, balancing client needs with talent development and agency priorities.
- Identify and resolve portfolio-level risks related to workflow, team structure, financial health, and client dynamics.
- Shape and strengthen scalable internal systems, templates, and processes that support quality, clarity, and growth across the agency.
- Champion operational discipline while creating space for creativity and big ideas.
Team Leadership, Mentorship & Delegation- Lead, coach, and inspire a multi-level team.
- Delegate strategically, empowering account teams to lead day-to-day while you provide oversight, guidance, and escalation support.
- Drive talent development by offering ongoing feedback, structured mentorship, and clear growth pathways.
- Support reviews, development plans, and succession planning for direct reports.
- Build a positive, supportive, accountable culture rooted in trust, collaboration, and excellence, especially during high-pressure moments.
- Model leadership behaviour that strengthens team engagement, morale, and retention.
Earned+ Media Strategy, Leadership & Strategic Counsel- Act as the senior strategic brain behind Earned+ and integrated communications programs.
- Provide high-level oversight of media strategy, narrative development, messaging frameworks, and spokesperson counsel.
- Intervene strategically during high-value media moments or sensitive stories, supporting teams with senior relationships where needed.
- Offer seasoned counsel on issues, reputation management, and cultural risk, equipping clients to navigate a fast-moving environment.
- Identify cultural, societal, and industry trends that open opportunities or pose implications for clients.
Influencer, Creator & Content Program Leadership- Provide top-line strategic oversight on influencer and creator work, ensuring programs are innovative, culturally resonant, and strategically aligned.
- Guide the standards for partner vetting, briefing, content review, and measurement, reinforcing best-in-class practices.
- Partner with creative and digital teams to elevate owned, social, and content-forward storytelling across client portfolios.
- Oversee quality, brand safety, and strategic rigor across all content outputs.
New Business & Organic Growth Leadership- Identify, shape, and lead organic growth opportunities, proactively strengthening and expanding client relationships.
- Lead or co-lead new business pitches, contributing to pitch strategy, narrative development, resourcing, and team orchestration.
- Drive thought leadership and innovative ideas that reinforce Veritas' positioning in the market.
- Collaborate with agency leadership to strengthen offerings, case studies, credentials, and cross-functional integration.
- Contribute meaningfully to annual revenue planning and growth strategy.
Qualifications- A seasoned communications leader with 10+ years of PR, communications, digital, or integrated agency experience (agency background strongly preferred).
- A trusted advisor with a track record of building strong relationships at senior levels.
- Proven ability to lead large accounts or multi-brand portfolios with strategic depth.
- A strategic thinker who brings clarity, insight, and cultural fluency to complex challenges.
- Strong financial and operational acumen: forecasting, staffing, budgeting, margin oversight, and growth planning.
- An inspiring people leader with experience managing and developing multi-level teams.
- A confident communicator with exceptional writing, storytelling, and presentation skills.
- A calm, solutions-oriented leader who thrives in fast-paced, ambiguous environments.
- Familiarity with AI, analytics platforms, and social listening tools (training available).
- Passionate about modern PR, the creator economy, social culture, and the future of earned-first thinking.
