Coca-Cola

Senior Director, Sales - WinCo & West Coast

Coca-Cola$174K — $200K *
US-AnywhereRemote in United States
Food & Beverages
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business, Marketing, or similar field, or equivalent experience.
  • 5-7 years of strategic sales experience managing large accounts in beverage or CPG industries.
  • Proven ability to lead planning efforts and shape enduring customer relationships.
  • Strong balance of strategic vision with operational execution skills.
  • Experience as a category partner, using insights to enhance customer engagement.
  • Advanced analytical skills for synthesizing data into strategic recommendations.
  • Collaboration skills in matrix environments to influence stakeholders.

Responsibilities

  • Activate Coca-Cola System resources to execute business plans that meet customer needs and drive growth.
  • Establish long-term strategic vision and multi-year plans for national accounts to drive volume and profitability.
  • Lead joint business planning and performance reviews, aligning objectives and demonstrating value.
  • Develop relationships with senior-level buyers to influence food & beverage strategy and marketing initiatives.
  • Act as a trusted category partner, sharing insights and presenting innovative ideas to boost consumer engagement.
  • Sell and implement new initiatives, ensuring timely program launches and performance monitoring against KPIs.
  • Identify profit levers and employ data-driven recommendations to quickly address performance issues.

Benefits

  • Work with Coca-Cola's well-known brands, impacting the experiences of millions.
  • Gain access to advanced analytics and customer engagement tools.
  • Explore growth opportunities across a diverse customer base in multiple channels.
  • Enjoy a culture that promotes collaboration, innovation, and continuous learning for personal and professional growth.
Full Job Description
Job Description Summary:

The Sales Directoris a highly strategic role focused on building long-term relationships and driving sustainable growth for both The Coca-Cola Company and our valued customers.

This position offers an opportunity to lead account management for major national customers, coordinate with cross-functional teams, and deliver innovation that strengthens Coca-Cola's presence across a fast-paced, competitive marketplace. If you have a passion for strategic selling, category leadership, and influencing decisions at the highest level, this role allows for significant impact by connecting insights with executional excellence to maximize partnership value.

What You'll Do for Us
  • Activate the Coca-Cola System, including cross-functional teams and channel resources, to design and execute business plans that address customer needs and drive mutual growth across beverage categories.
  • Establish and maintain long-term strategic vision for national accounts, developing both short- and multi-year plans that translate into incremental volume, value, and profitability for the customer and the company.
  • Lead joint business planning discussions and regular performance reviews, ensuring alignment on objectives and stewardship of value delivered through Coca-Cola system capabilities.
  • Develop collaborative relationships with senior-level customer buyers to gain commitment and influence decisions related to food & beverage strategy, marketing programs, and merchandising priorities.
  • Serve as a trusted beverage category partner by sharing insights, benchmarking best practices, and presenting innovative ideas to increase consumer engagement and drive incidence.
  • Sell and execute new initiatives with precision, ensuring programs launch on time and monitoring performance outcomes against KPIs for continuous improvement.
  • Identify revenue and profit levers, leveraging data-driven recommendations and activating internal resources to address performance gaps rapidly.
  • Work closely with customers and internal commercial teams to uncover emerging trends and implement actionable solutions that improve execution and strengthen partnerships.
  • Collect and synthesize relevant business intelligence from multiple sources-customer reports, system tools, and stakeholder input-to inform strategic decisions and tailor solutions for evolving customer priorities.


Requirements & Qualifications
  • Bachelor's degree in Business, Marketing, or related discipline (or equivalent experience).
  • 5-7 years of progressive strategic sales experience with proven success managing large, complex accounts in beverage or CPG industries.
  • Demonstrated ability to lead joint planning efforts, establish enduring customer relationships, and influence decisions at senior levels.
  • Strong capability to balance strategic vision with operational execution, delivering measurable outcomes across multiple channels.
  • Experience acting as a category partner, leveraging knowledge, insights, and best practices to strengthen customer engagement and drive business results.
  • Advanced analytical skills and proficiency in synthesizing data from multiple sources to develop strategic recommendations.
  • Strong collaboration skills in matrix environments, with a proven ability to influence cross-functional stakeholders without direct authority.
  • Exceptional presentation, negotiation, and communication skills for both internal and external audiences.
  • Comfort with leveraging technology platforms, data visualization tools, and AI-enabled solutions for insight generation and planning acceleration.


What We'll Do for You
  • Offer the chance to work with Coca-Cola's iconic brands, including Coca-Cola, Simply, and Fairlife, shaping customer experiences that impact millions of consumers daily.
  • Provide access to advanced analytics, customer engagement tools, and internal expertise to accelerate your ability to deliver strategic outcomes.
  • Create growth opportunities across a diverse customer base spanning retail, grocery, and multiple on-premise channels, broadening your influence and business knowledge.
  • Foster a dynamic culture of collaboration, innovation, and continuous learning that empowers you to achieve your personal and professional development goals.


The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Skills:
Account Management, Analytical Thinking, Business Development, Business Planning, Communication, Consultative Sales Management, Contract Agreements, Customer Relationship Management (CRM), Decision Making, Leadership, Long Term Planning, Marketing, Negotiation, Pitch Presentations, Relationship Building, Sales Forecasting, Sales Management, Sales Process, Solutions Selling, Waterfall Model

Pay Range:
United States: 174,000 - 200,000 USD

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:
30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Location(s):
United States of America

City/Cities:
Remote

Travel Required:
26% - 50%

Relocation Provided:
No

Job Posting End Date:
September 11, 2026

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