As our Director of Public Relations, you'll own:- The narrative. Shape a differentiated story connecting our product vision, the market shift, and what our customers achieve - and make it land with enterprise buyers.
- A global function, built in stages. Deploy the US and Canada agency budget now, prove what works, then expand into Europe and Australia.
- Getting us on the map. Build the earned-media engine from the ground up - top-tier business and tech press, podcasts, and the channels where our
buyers pay attention - and lead the agency partnerships that scale it - Customer storytelling. Turn our marquee customers into compelling, repeatable proof points - not buried case studies, but stories people remember.
- Social and brand voice. Own our social presence and give Coveo a voice that's confident, credible, and worth following.
- Cross-functional narrative leadership. Align marketing, product, and sales behind one story - and arm our executives to tell it well.
- The big moments. Drive integrated communications around product launches, Gartner MQs, partnerships, and major announcements.
Here is what will qualify you for the role:- Are genuinely curious about AI and excited to explain how it's reshaping the enterprise.
- Are a creative storyteller who can translate complex technology into a narrative people care about.
- Have built communications programs - you're energized by a blank canvas, not waiting for a playbook to inherit.
- Work fluidly across product, sales, and marketing rather than operating in a "PR" silo.
- Can balance strategy with execution - you'll set the vision and get the placements.
- Bring deep experience in enterprise B2B technology or SaaS communications, and know how to direct agencies and budget toward real
outcomes - not just brief them.
What would make you stand out:- A track record of taking a strong-but-underexposed company and meaningfully raising its profile.
- Experience launching narratives in emerging or fast-defining categories.
- Comfort coaching C-level executives and building thought-leadership platforms.
- Range across earned, social, and paid - with an instinct for where attention is moving next.
- You move fast - you know trying new things means failing, and you're fine failing quickly because that's how we get better.
Do you think you can bring this role to life? Or add your own color?
You don't need to check every single box; passion goes a long way and we appreciate that skillsets are transferable.
Send us your application, we want to hear from you!
Join the Coveolife!This job description was written by humans, assisted by AI. We may leverage technology in our hiring process to help us see the person behind the resume.
