Senior Director Payer Marketing

What you will do

Let’s do this. Let’s change the world. In this vital role you will be responsible for developing and executing the payer-facing commercial strategy that enables broad and sustainable access for the company’s products and services. This leader shapes the payer value story, drives payer/customer engagement strategy, and partners cross-functionally with Market Access, Account Management, HEOR/Medical, Pricing & Contracting, Product Marketing, and Sales to improve coverage.

This role is ideal for an experienced market access marketer and people leader who can translate clinical, economic, and real-world evidence into compelling payer narratives; build differentiated segmentation and messaging; and deliver omnichannel campaigns and tools that support payer decision-makers (health plans, PBMs, IDNs/health systems, specialty pharmacy, Medicaid, Medicare, and employer groups).

Key Responsibilities

Strategy & Leadership

• Own and evolve the payer marketing strategy aligned to overall brand strategy, access goals, and corporate priorities across the Amgen priorities.
• Lead development of the payer value proposition and supporting messages across customer segments for prioritized brands.
• Serve as the commercial “voice of payer” across the organization—bringing forward insights, trends, and competitive implications.
• Manage and mentor a high-performing payer marketing team; set clear goals, development plans, and operating rhythms.
• Establish robust payer/customer insight generation, including primary/secondary research, advisory boards, and competitive monitoring.
• Identify key access barriers and leverage points; translate insights into measurable marketing objectives and tactics.

Value Communication & Content Development

• Lead creation and governance of payer-facing materials and programs, including:
  • Payer value decks and formulary kits
  • AMCP dossiers and supporting modules (as applicable)
  • Budget impact models / cost calculators (in collaboration with HEOR)
  • Clinical and economic evidence summaries (within promotional/non-promotional guidelines)
  • P&T committee support tools and pull-through resources
  • Account-specific customization frameworks
• Ensure all payer materials are accurate, compliant, and aligned with Medical/Legal/Regulatory (MLR) and applicable industry codes.

Omnichannel Marketing

• Design and execute account-based marketing (ABM) approaches for priority plans/accounts, enabling field teams with tailored messaging and content.

• Orchestrate omnichannel payer engagement (field enablement, email, webinars, thought leadership, congress presence, digital channels, and partner ecosystems).

Cross-Functional Partnership

• Collaborate closely with:
  • Pricing & Contracting Strategy to ensure marketing narratives support contracting strategy and access pathways
  • HEOR/Medical/CfOR to translate evidence plans into customer-ready value stories
  • Trade/Distribution (where relevant) to support specialty pharmacy and channel strategies
  • Brand/Product Marketing to maintain message consistency across stakeholders
  • VA Insights to define performance metrics and track outcomes
  • Patient Access & Reimbursement to support field-ready tools/ access messaging. 

• Contribute to launch readiness and lifecycle planning from a payer/customer lens.

Budget & Agency Management

• Own the payer marketing budget; allocate spend to highest-impact initiatives.
• Manage external partners (agencies, research firms, model vendors, design/content teams) with clear briefs, timelines, and performance expectations.

What we expect of you

We are all different, yet we all use our unique contributions to serve patients. The professional we seek is a strategic, business-facing analytics leader with these qualifications.

Basic Qualifications:

Doctorate degree and 5 years in payer marketing, market access marketing, or related market access/commercial roles in healthcare, biotech/pharma, or reimbursed digital health experience

OR

Master’s degree and 9 years in payer marketing, market access marketing, or related market access/commercial roles in healthcare, biotech/pharma, or reimbursed digital health experience

OR

Bachelor’s degree and 11 years in payer marketing, market access marketing, or related market access/commercial roles in healthcare, biotech/pharma, or reimbursed digital health experience

Preferred Qualifications:

• Launch experience (pre-launch through post-launch) with payer-facing deliverables and access milestones.
• Experience with AMCP dossiers, value frameworks, budget impact tools, and outcomes-based contracting narratives.
• Strong analytical fluency (claims/coverage data, patient journey, contracting/access analytics).
• Experience implementing omnichannel programs for payer audiences.

Core Competencies

• Strategic thinking with strong commercial instincts
• Executive-level communication and influence
• Customer empathy and insight-driven decision-making
• Collaboration across Market Access, Medical, Legal, HEOR, and Sales
• Operational excellence and stakeholder management
• High integrity and compliance-minded judgment

As we work to develop treatments that take care of others, we also work to care for your professional and personal growth and well-being. From our competitive benefits to our collaborative culture, we’ll support your journey every step of the way.

The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to, relevant skills, experience, and qualifications.

In addition to the base salary, Amgen offers a Total Rewards Plan, based on eligibility, comprising of health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities that may include:

• A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
• A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
• Stock-based long-term incentives
• Award-winning time-off plans
• Flexible work models where possible. Refer to the Work Location Type in the job posting to see if this applies.

Apply now and make a lasting impact with the Amgen team.

In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

Amgen does not have an application deadline for this position; we will continue accepting applications until we receive a sufficient number or select a candidate for the position.

Sponsorship for this role is not guaranteed.

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Salary Range