This role is based in
New York or San Francisco and open to those who are able to be in-office 2 days per week on a hybrid work model.
About the TeamThe Marketing team at Patreon operates as both a traditional marketing organization and an internal creative agency. We lead the development and expression of the Patreon brand-driving awareness, affinity, and growth among creators and fans. Our work spans brand strategy, creator marketing, creative direction, video production, social media, events, and public relations. Together, we craft campaigns and experiences that celebrate creativity, highlight the power of direct fan support, and showcase the diverse voices that make Patreon unique. With a blend of strategic thinking and hands-on execution, the team shapes how the world sees Patreon and how creators connect with their communities.
About the RolePatreon's mission is to fund the creative class. As we expand how we help creators grow, we're seeking a
Senior Director, Paid Media to develop Patreon's performance marketing strategy and build an in-house paid media capability that can ultimately support creators directly.
This role is both strategic and hands-on: you'll shape how Patreon invests in paid channels to drive growth, while also designing a new offering that helps creators access paid media in a way that is effective, ethical, and creator-first. You'll work cross-functionally with Product Marketing, Brand, Product, Engineering, Legal, and Trust & Safety to ensure our approach builds trust with fans, grows creator audiences, and improves creator revenue.
About YouWhat We're Looking For- 8+ years of experience in performance marketing, paid media strategy, or media buying, ideally in a tech, platform, or creator-economy context.
- Proven track record of developing paid media strategies that drive measurable growth.
- Hands-on experience with planning, buying, and optimizing campaigns across key digital channels.
- Strong understanding of attribution models, incrementality testing, and growth measurement frameworks.
- Ability to build new capabilities from the ground up, balancing strategic vision with tactical execution.
- Excellent collaboration skills, with experience partnering across Marketing, Product, Legal, and Trust/Safety functions.
- Deep empathy for creators and passion for building trust-driven growth programs.
Nice to Have- Experience designing media programs or services that support third-party partners (e.g. creators, small businesses, or customers).
- Knowledge of privacy regulations (GDPR, CCPA) and brand safety best practices in paid advertising.
- Familiarity with influencer marketing, fan acquisition funnels, and creator monetization models.
Patreon offers a competitive benefits package including and not limited to salary, equity plans, healthcare, flexible time off, company holidays and recharge days, commuter benefits, lifestyle stipends, learning and development stipends, patronage, parental leave, and 401k plan with matching.
Patreon operates under a hybrid work model, where employees based in office locations are expected to come into the office two days per week, excluding sick time and paid leave. The goal of this policy is to be intentional about the in-person time we spend together to strengthen the feeling of community at Patreon. Candidates hired into remote-eligible roles are not expected to meet the same requirements.
At Patreon, we believe in fair and transparent pay. In compliance with New York and California pay transparency laws, we are sharing the expected salary range for this role.
The posted salary range is dependent on the location and the level. This range may encompass multiple levels within the role's job family. The final offer will be based on candidate's experience, skills, competencies, and geographic location, aligning with the appropriate job level within Patreon's leveling framework. For remote employees located outside CA and NY, salary may vary based on location and local market conditions.
Patreon reserves the right to modify or update compensation and benefits at any time.
