Workiva, Inc

Senior Director Outbound Product Management

Workiva, Inc$203K — $325K *
Enterprise Technology
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • 12+ years in B2B enterprise SaaS product management or strategy, or 10+ years with an advanced degree
  • 5+ years in managing teams focused on outbound product management
  • Bachelor's degree in Business, Computer Science, or similar
  • Proven track record in designing and scaling commercial programs for SaaS
  • Experience presenting roadmaps to C-suite executives and analysts
  • Strong understanding of SaaS financial metrics and market dynamics
  • Ability to utilize AI tools for outbound initiatives and content automation

Responsibilities

  • Lead global commercialization of advanced SaaS products
  • Drive go-to-market strategies with strong narratives for AI and cloud solutions
  • Analyze customer preferences and competitor strategies for market plans
  • Influence corporate strategic planning and product investment decisions
  • Engage Fortune 500 C-suite customers to nurture relationships
  • Provide sales teams with necessary product and competitive materials
  • Translate customer needs into actionable product updates
  • Ensure cross-functional execution among product, marketing, and services teams
  • Manage and develop a high-performing outbound product team
  • Foster a healthy, inclusive team culture across global operations
  • Address complex business challenges affecting strategy
  • Create scalable operational strategies across business units

Benefits

  • Discretionary annual bonus
  • Restricted Stock Units upon hire
  • 401(k) matching
  • Comprehensive employee benefits package
Full Job Description
The Senior Director of Outbound Product Management will design and execute the global commercialization, market strategy, and external positioning for our comprehensive SaaS product portfolio. Reporting directly to the Vice President of Product Strategy and Operations, this operational leader will bridge the gap between product innovation and market execution, ensuring our solutions align with market demand. You will lead, scale, and empower a globally distributed team of outbound professionals, orchestrating cross-functional initiatives across product, sales, marketing, and customer success to maximize market adoption and strategic organizational growth.

What You'll Do
  • Lead global commercialization efforts to transform advanced SaaS product concepts into profitable market offerings
  • Drive comprehensive go-to-market strategies by creating powerful narratives and value propositions for Enterprise AI and cloud solutions
  • Evaluate customer preferences and competitor strategies using data-driven insights to ground market plans
  • Influence corporate strategic planning, prioritization, and long-term product investments by anticipating industry shifts
  • Guide strategic conversations with Fortune 500 C-suite customers to maintain deep relationships with key industry stakeholders
  • Equip sales and pre-sales teams with product collateral, C-level presentations, and competitive intelligence to accelerate revenue
  • Translate field feedback and customer requirements into actionable, prioritized input for engineering and inbound product teams
  • Align product, data science, marketing, and professional services to ensure seamless cross-functional execution
  • Manage a high-performing group of outbound professionals, overseeing hiring, performance, and succession planning
  • Cultivate an inclusive, healthy, and globally aligned team culture in partnership with operational leadership
  • Tackle complex and ambiguous business challenges that impact long-term corporate strategy
  • Design scalable operational strategies and mitigation frameworks across multiple business units


What You'll Need

Minimum Qualifications
  • 12+ years of progressive experience with a bachelor's degree in outbound product management or strategy within the B2B enterprise SaaS industry or 10+ years with advanced degree
  • 5+ years of experience managing a team of product managers in a related field (e.g., B2B, enterprise, SaaS), with a strong focus on outbound product management, go-to-market strategy, and sales enablement
  • Bachelor's degree in Business, Computer Science, or a related field
  • Proven ability to design, launch, and scale complex commercial programs and value propositions for enterprise-grade SaaS platforms.
  • Demonstrated experience presenting technical and business roadmaps to C-suite stakeholders and industry analysts
  • Strong operational understanding of SaaS financial metrics (e.g., ARR, LTV, CAC, Churn) and market dynamics to drive revenue growth
  • Ability to strategically leverage AI tools to accelerate outbound initiatives and automate content workflows
  • Exceptional executive communication and presentation skills


Preferred Qualifications
  • Master's degree or PhD in Business, Computer Science, or a related field
  • 8+ years of direct people management experience across various experience levels
  • Deep technical knowledge in generative AI, private or public clouds, or large-scale SaaS platform architectures
  • Experience building commercial models, scaling complex programs, and managing strategic partnerships


Travel Requirement & Working Conditions
  • Up to 20-25% travel required to meet with global teams, partners, and customers
  • Reliable internet connection required for remote or hybrid work environments


How You'll Be Rewarded
• Salary range in the US: $203,000.00 - $325,000.00
• A discretionary bonus typically paid annually
• Restricted Stock Units granted at time of hire
• 401(k) match and comprehensive employee benefits package

The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.

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About Workiva, Inc

Workiva Inc. is a global software company headquartered in Ames, Iowa. The company provides cloud-based solutions for connected reporting and compliance, enabling collaboration and data integration for enterprises. Workiva's platform offers a suite of tools for data management, reporting, and compliance, including SOX, SEC, and XBRL reporting. The company's customers include more than 75% of the Fortune 500 and over 2,800 enterprises worldwide. Workiva was founded in 2008 and went public in 2014.
Learn more about Workiva, Inc
Size
2,106 employees
Market Cap
$4.3 billion
Industry
Net Income
-$48.4 million
Founded
2008
5 Year Trend
+19.9%
Revenue
$351.5 million
NASDAQ

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