Senior Director of Social Demand Generation (Healthcare SaaS)

Position Overview

This is not a traditional social media manager role.

We are looking for the "Michael Jordan" of social demand generation, someone who deeply understands how to create influence, conversations, trust, and pipeline inside niche professional communities.

This role will own the strategy for scaling that success across:

Dental

Orthodontics

Optometry

Chiropractic

Additional healthcare verticals over time

The ideal candidate understands how to drive demand generation through:

Facebook Community-based marketing

Social influence

Educational content

Content Strategy Using Key opinion leader (KOL)

Webinar and podcast strategy

Organic engagement

Social-first storytelling

Influencer/community relationships

Conversion-focused social campaigns

This person will work cross-functionally with Adit's:

Marketing team

Business development team

Social media team

Leadership team

This role has a direct impact on pipeline generation, demos booked, revenue growth, and brand authority.

Core Responsibilities:

Community-Led Demand Generation

Own and scale Adit's social/community demand generation strategy.

Drive qualified leads and booked demos through healthcare communities.

Build scalable engagement systems inside Facebook groups, forums, and niche online communities.

Identify and expand into new high-performing healthcare communities.

Develop engagement playbooks that increase visibility, trust, and conversion.

Create systems for posting, commenting, nurturing, and relationship building.

Content Strategy & Creation

Create compelling social-first content designed to educate, engage and convert healthcare practices.

Develop engaging short-form content for:

Facebook

Instagram

TikTok

LinkedIn

YouTube Shorts/Reels

Partner with design/video teams to create high-performing creative assets.

Turn customer stories, Case Studies, ROI metrics, and product insights into social proof.

Create content that feels native to each platform/community.

Leverage Influencer & KOL Partnerships

Develop KOL partnership strategies across dental, ortho, optometry, and chiropractic.

Coordinate co-branded webinars, podcasts, interviews, and educational content.

Source and activate customer advocates.

Webinar & Podcast

Launch and scale webinar strategies that generate pipeline.

Partner with Business Development leadership on educational and conversion-focused events.

Help coordinate podcast appearances and thought leadership opportunities.

Analytics & Conversion Optimization

Track performance metrics across communities and campaigns.

Optimize content and engagement strategies based on:

Lead Gen

Demo conversion rates

Cost per opportunity

Engagement quality

Pipeline generated

Revenue influenced

Identify top performing messaging // Strategy and replicate across verticals.

Cross-Functional Collaboration

Work closely with Business Development, sales, marketing, and customer success.

Ensure strong alignment between social engagement and outbound/inbound follow-up.

Partner with Internal sales teams to maximize conversion from social-generated leads.

Ideal Candidate Profile

Must-Haves

5+ years in social demand generation, community marketing, growth marketing, influencer marketing, or pipeline generation.

Proven experience generating measurable pipeline/revenue from social or online communities.

Deep understanding of Facebook Groups and community-led growth.

Strong copywriting and social storytelling skills.

Experience creating conversion-oriented content.

Strong understanding of engagement psychology and trust-building.

Data-driven mindset with strong analytical skills.

Experience collaborating cross-functionally with sales and marketing teams.

Exceptional communication and relationship-building skills.

Entrepreneurial mindset with strong ownership mentality.

Huge Pluses

Dental industry experience.

Optometry experience.

Chiropractic experience.

Healthcare SaaS experience.

Influencer/KOL management experience.

Webinar/podcast production experience.

Personal brand or creator background.

Experience scaling online communities.

Paid social amplification experience.

What Success Looks Like

Within the first 6-12 months, this person should:

Increase demos generated from social communities.

Expand Adit into additional healthcare vertical communities.

Launch scalable influencer/KOL programs.

Build repeatable social engagement systems to increase overall brand exposure

Increase community engagement and brand authority.

Improve social-sourced conversion rates.

Create a measurable pipeline contribution from social demand generation.

Compensation Structure

Competitive base salary

Performance bonus tied to pipeline/demos/revenue

Equity or long-term incentive opportunity

Creative autonomy

High visibility role with executive access

Work Environment

Fully remote role

Minimal travel required

High autonomy and ownership expected