We are seeking a
Senior Director of Marketing. The Senior Director of Marketing is a senior commercial leader responsible for setting and executing brand and product strategy in the U.S., with a focus on driving patient access, and supporting long-term growth within the rare retina disease space. Reporting to the Vice President of Marketing, this role offers the opportunity to work with strong clinical data for our CGT and a broad healthcare ecosystem.
This role leads U.S. marketing strategy and execution, omnichannel implementation, and market expansion. The Senior Director will develop the team, drive cross-functional alignment, and use performance insights to continuously optimize impact; ideal candidates bring proven brand leadership in retina and/or rare disease.
Job Requirements- Evolve brand strategy in year two of launch to accelerate adoption, strengthen positioning, and maximize commercial opportunity
- Own and refine the brand value proposition and narrative to advance ENCELTO's market position
- Lead U.S. market expansion strategy by identifying priority segments and growth levers, defining target accounts and customer pathways, and partnering cross-functionally to deliver phased expansion plans with measurable milestones
- Optimize branded and unbranded campaigns using data-driven, omnichannel approaches across HCP, patient, and advocacy audiences
- Scale disease education and address barriers to patient identification, access, and treatment and prepare the market expansion
- Collaborate with Professional Education, Training and field teams to identify best practices, uncover needs/trends, and build relationships to improve consistency of brand strategy execution
- Strengthen patient pull-through by partnering with Field, Market Access, and Patient Services to improve the end-to-end treatment journey
- Lead and develop a high-performing marketing team, fostering accountability, customer empathy, and operational excellence.
- Lead annual brand planning with a focus on post-launch optimization, growth, and lifecycle strategy
- Drive real-world insight generation and apply learnings to continuously refine strategy and execution
- Lead high-impact cross-functional teams to ensure aligned, agile execution across commercialization efforts
- Monitor performance against key metrics, driving accountability for sustained growth in a competitive market
- Translate insights, and analytics into clear actions that optimize performance and ROI
- Partner with analytics and market research to distill insights, validate business opportunities, optimize marketing mix, and monitor return on investment (ROI) of marketing programs
- Manage budgets, align resources, and work with both internal stakeholders (including executives) and external partners (e.g., agencies) to deliver integrated marketing plans that meet business objectives.
- Oversee agencies of record, multiple external vendors and internal departments including marketing, analytics, operations, legal, regulatory, medical affairs, compliance, and IT.
Education & Experience- Bachelor's degree, MBA or other advanced degree preferred
- 12+ years of relevant pharmaceutical or biotech industry experience
- 5+ years of progressive people management experience in marketing roles of increasing responsibility
- Broad commercial experience across U.S. ECP marketing, patient marketing, and omnichannel marketing required
- Proven success, leading and delivering results and managing high-impact projects and tactics
- Demonstrated ability to manage complex projects through Legal, Medical, and Regulatory review and approval
- Strong understanding of key laws and regulations impacting the pharmaceutical industry (PhRMA Code, HIPAA, FD&C Act, Anti-Kickback Statute) with a commitment to ethical and compliant practices
- Experience working in a small-to-mid-sized biopharmaceutical company is required
- Ability to travel up to 30%.
Knowledge, Skills & Abilities- Strategic thinker with the ability to translate insights into actionable marketing plans and tactics
- Comfortable translating complex clinical information, such as mechanism of action, trial designs, and efficacy/safety data, for both HCP and consumer audiences
- Must thrive in a fast-paced, results-driven environment, with the ability to manage ambiguity
- Proactive self-starter who thrives both independently and in team settings; skilled at leading without formal authority
- Adept at shifting between strategic leadership and hands-on execution as needed
- Experienced in managing teams and influencing stakeholders across matrixed organizations
- Strong project, vendor, and agency management skills, including resource allocation and budget oversight
- Excellent communicator with proven ability to influence across functions and all organizational levels
