Description

Location

Remote - anywhere in the USA (company headquartered in Nashville, TN; some travel to HQ and events expected)

Reports To

Chief Executive Officer / Chief Revenue Officer

Department

Marketing

Employment Type

Full-Time

Position Summary

We are seeking a Senior Full-Stack Marketing Leader to build and scale a modern, revenue-driven marketing engine. This is a hands-on, player-coach role for someone who has operated successfully inside a technology or managed services company selling ERP/CRM software and services - someone who understands partner-channel dynamics (Sage, Microsoft), B2B sales cycles, and how marketing must align tightly with sales to hit aggressive growth targets. You will lead a team of three or four, own the marketing budget and strategy end-to-end, and be directly accountable for pipeline contribution as the company scales.

What You'll Own

Strategy & Leadership
• Develop and execute an integrated marketing strategy and roadmap aligned to a 3-year growth plan targeting 30 percent growth in revenue.
• Build the annual marketing plan and budget; own forecasting, ROI reporting, and pipeline/revenue attribution to the executive team and board.
• Serve as a strategic partner to the CEO, CRO, and Sales leadership, ensuring marketing priorities map directly to revenue goals.
• Lead, mentor, and grow a team of 3-4 (e.g., demand generation, content, digital/marketing operations, and channel/partner marketing - hiring and developing talent as the team scales.

Demand Generation & Pipeline
• Build and optimize a full-funnel demand generation engine (inbound, outbound, ABM, events, webinars, paid, SEO/SEM) to drive qualified pipeline for both new-logo and existing-client expansion.
• Own marketing-sourced and marketing-influenced pipeline targets in partnership with Sales leadership; report on funnel conversion, CAC, and pipeline velocity.
• Optimize marketing automation and CRM systems (e.g., Dynamics 365 CRM) to support lead scoring, nurture, and sales handoff.

Product, Partner & Channel Marketing
• Own positioning, messaging, and go-to-market strategy across the company's core service lines: Sage Intacct, Microsoft Dynamics 365 Business Central, and Dynamics 365 CRM implementation, support, and managed services.
• Manage co-marketing relationships and MDF/marketing fund programs with Microsoft and Sage partner ecosystems, including joint campaigns, partner directories, and co-branded content.
• Differentiate the brand within a competitive ERP/CRM implementation and managed-services landscape.

Brand, Content & Digital
• Elevate brand awareness and thought leadership through content marketing, case studies, customer references, webinars, and industry events.
• Oversee website, SEO, social, and digital presence to support both demand generation and brand credibility.
• Ensure consistent messaging across sales enablement materials, proposals, and customer-facing collateral in partnership with Sales.

What You Bring
• 7+ years of progressive marketing leadership experience, including 3+ years in a senior marketing leadership role (VP, Senior Director, or Head of Marketing) at a technology, software, or managed services company.
• Direct, hands-on experience marketing ERP and CRM software and services - Sage Intacct and/or Microsoft Dynamics 365 (Business Central and CRM) experience strongly preferred; candidates with comparable ERP/CRM or B2B SaaS/services experience will be considered.
• Proven track record building and scaling a full-stack marketing function (demand gen, brand, content, digital, partner/channel) within a company of similar size (~$25M-$100M revenue).
• Experience marketing within a Microsoft and/or Sage partner ecosystem, including familiarity with partner co-marketing, MDF programs, and partner-led go-to-market motions.
• Demonstrated success driving measurable pipeline and revenue growth in a B2B environment with consultative sales cycles.
• Experience managing and developing a team (2+ direct reports minimum plus outsourced resources from time to time); this role manages a team of 3 to 4.
• Strong command of marketing automation, CRM, and analytics tools (e.g., HubSpot, Marketo, Dynamics 365 CRM, Salesforce, Google Analytics).
• Excellent executive communication skills; comfortable presenting strategy, results, and forecasts to the CEO and executive team.
• Bachelor's degree in Marketing, Business, or related field; MBA a plus.
• Ability to work remotely with occasional travel to Nashville, TN headquarters, partner events, and conferences (estimated 25%).

Preferred / Nice to Have
• Prior experience at a Sage or Microsoft Dynamics reseller, VAR, or implementation partner.
• Experience marketing managed services / MSP offerings alongside software implementation services.
• Familiarity with account-based marketing (ABM) strategies for mid-market and enterprise finance/operations buyers (CFOs, Controllers, VPs of Finance/Ops).
• Experience using AI in all aspects of marketing.

What Success Looks Like
• Within 90 days: Complete a full audit of current marketing programs, team, tech stack, and partner relationships; establish baseline metrics and quick-win priorities.
• Within 6 months: Launch a refreshed go-to-market strategy and demand generation engine with clear pipeline targets tied to growth goals.
• Within 12 months: Demonstrate measurable, attributable contribution to new pipeline and revenue growth, with a scaled, high-performing team of 4 executing against a repeatable marketing playbook.

Why Join Us

This is a rare opportunity to lead marketing at a growth-stage company with a clear, ambitious revenue target and the executive backing to invest in the function. You'll have full ownership of strategy and budget, a team to build and lead, and direct visibility with the CEO - all within a culture that values autonomy and results.