Senior Director of Direct-to-Consumer

PPLSI

• $120K — $150K *
Ada, OK 74820In-Person
Retail & Consumer Goods
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business Administration or related field
  • Minimum two years in direct-to-consumer sales, marketing, or e-commerce leadership
  • Experience with digital marketing on platforms like Google Search/AdWords and YouTube
  • Knowledge of customer experience optimization principles
  • Proven track record in driving revenue growth through DTC channels

Responsibilities

  • Lead strategy development for direct-to-consumer initiatives
  • Oversee operations and digital channel management
  • Manage and optimize marketing efforts across various platforms
  • Develop budgets to support DTC sales goals
  • Foster cross-functional collaboration to enhance customer experience

Benefits

  • Flexible work-from-home/telecommuting from anywhere in the US
  • Opportunity to play a pivotal role in driving revenue growth
  • Engage in innovative marketing strategies and channels
  • Collaborate with diverse teams across the organization
  • Work in a growing field with a focus on direct-to-consumer sales
Full Job Description
Job Summary:
Senior Director of Direct-to-Consumer needed in Ada, Oklahoma to lead the strategy, operations, digital channel management, marketing, budgeting, innovation, and cross-functional collaboration required to drive revenue growth, enhance customer experience, and optimize the overall performance of the company's direct sales channels. Applicants must have at minimum a bachelor's degree in Business Administration or a related field plus at least two years of experience in direct-to-consumer sales, marketing, and e-commerce leadership roles, including digital marketing using Google Search/AdWords, Impact, YouTube, connected TV (CTV) platforms, and podcasting platforms, as well as customer experience optimization and driving revenue growth and profitability through DTC channels. Position allows for work-from-home / telecommuting from anywhere within the US. Must have legal authority to work in the U.S. Send resume/references via email to [redacted] with the following subject line: "ATTN: SrDirDTC2026," OR via mail to Keri D. Snow, Manager, Human Resources, ATTN: SrDirDTC2026, Pre-Paid Legal Services, Inc. d/b/a LegalShield, 1 Pre-Paid Way, Ada, OK 74820.

Responsibilities:

See Above Text

Additional Information:

Location:
Ada

Department:
9157 Paid Member and Acq Program

Time Type:
Full time

* Ladders Estimates

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