Description Position at Landmark Management
Key Responsibilities:
- Own digital acquisition and conversion performance, increasing new enrolled debt
while maintaining a target MER of 6+ (our version of ROAS). - Lead paid-media strategy across search, social, display, video, retargeting, and
emerging platforms; direct agency execution and recommend investment
reallocations based on performance. - Build organic growth across traditional SEO and AI search, developing scalable
content and authority-building strategies that increase qualified demand. - Own websites, landing pages, and CRO through the Manager of CRO, driving
structured testing across user experience, creative, messaging, offers, audiences,
and conversion flows. - Follow leads through contact, qualification, transfer, and enrollment, partnering
with Sales and listening to calls when necessary to distinguish lead-quality issues
from conversion opportunities. - Advance digital lead scoring, closed-loop platform signals, performance reporting,
and multi-touch attribution using qualified-lead, enrollment, enrolled-debt, and
revenue outcomes. - Lead internal digital-growth resources and paid media and SEO agencies while
partnering across Marketing, Sales, Analytics, Technology, Creative, and Digital
Experience to improve nurture and cross-channel reengagement. - Follow established Legal and Compliance review processes and obtain required
approvals before launching campaigns and digital experiences.
Qualifications
- 8+ years of digital growth or performance-marketing experience, including 3+ years
leading teams, agencies, and multi-million-dollar media investments. - Proven success scaling paid acquisition while maintaining or improving MER, CAC,
ROAS, conversion, and revenue performance. - Current, hands-on expertise across Google Ads, Microsoft Advertising, Meta, and
other major or emerging acquisition platforms. - Experience in a lead-generation business where prospects convert through a sales
organization; financial services or another regulated category is preferred. - Experience across SEO and AI search, CRO, retargeting, segmentation, attribution,
lead scoring, and full-funnel optimization. - Strong analytical capabilities across platform, CRM, and web data, with working
knowledge of tools such as GA4, Google Tag Manager, Salesforce, attribution
platforms, and BI tools. - A curious, resourceful builder-operator with strong creative judgment and the ability
to challenge agencies, communicate business impact, and collaborate across
Marketing, Sales, Analytics, Technology, Creative, Legal, and Compliance. - Bachelor's degree preferred; equivalent relevant experience accepted.
Work Environment
This is a full-time, in-office position based in Plano, Texas. Travel is not required, although
occasional attendance at relevant digital-marketing conferences may be supported for
continued professional growth.
