Job Title: Senior Director of Communications & MarketingLocation: 5100 Tice Street (Fort Myers, FL)
Employment Type: Full-Time / Exempt
is seeking a strategic and mission-driven
Senior Director of Communications & Marketing to build and lead enterprise-wide marketing, branding, and communication initiatives. This executive-level role drives
brand awareness, donor and customer engagement, revenue growth, and community impact through innovative, data-driven, multi-channel strategies.
Key Responsibilities:- Develop and execute comprehensive marketing and communications strategies across digital, traditional, and experiential channels.
- Lead brand positioning, public relations, and crisis communications to strengthen organizational reputation.
- Partner with executive leadership to align marketing initiatives with organizational goals and performance metrics.
- Analyze market trends, customer and donor insights, and competitive data to drive measurable outcomes.
- Build, mentor, and lead a high-performing marketing and communications team.
- Oversee marketing platforms, tools, analytics, and CRM systems.
- Manage vendors, agencies, and contracts, ensuring SLAs and budget alignment.
- Drive cross-functional collaboration with fundraising, operations, and support teams.
- Represent Goodwill at community events and external engagements.
- Support organizational transformation and change initiatives.
Qualifications:- Bachelor's degree in Marketing, Communications, Business Administration, or related field (Master's preferred).
- 7+ years of progressive leadership experience in marketing and communications.
- Proven success delivering data-driven marketing strategies and measurable business results.
- Strong experience in brand management, digital marketing, and analytics.
- Excellent leadership, project management, and communication skills.
- Experience in nonprofit marketing, donor engagement, or community relations strongly preferred.
- Valid driver's license and ability to travel throughout the region; occasional evenings/weekends required.
Benefits & Perks- Medical, dental, vision insurance
- 403(b) retirement plan
- Paid time off (PTO) and paid holidays
- Employee Assistance Program
- Employee discounts
- Tuition Reimbursement