Senior Director of Communications & Marketing

Goodwill Industries of Southwest Florida

$100K — $120K *
Education, Government & Non-Profit
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Communications, Business Administration, or related field (Master's preferred).
  • 7+ years of progressive leadership experience in marketing and communications.
  • Proven success delivering data-driven marketing strategies and measurable business results.
  • Strong experience in brand management, digital marketing, and analytics.
  • Excellent leadership, project management, and communication skills.
  • Experience in nonprofit marketing, donor engagement, or community relations strongly preferred.
  • Valid driver's license and ability to travel throughout the region; occasional evenings/weekends required.

Responsibilities

  • Develop and execute comprehensive marketing and communications strategies across digital, traditional, and experiential channels.
  • Lead brand positioning, public relations, and crisis communications to strengthen organizational reputation.
  • Partner with executive leadership to align marketing initiatives with organizational goals and performance metrics.
  • Analyze market trends, customer and donor insights, and competitive data to drive measurable outcomes.
  • Build, mentor, and lead a high-performing marketing and communications team.
  • Oversee marketing platforms, tools, analytics, and CRM systems.
  • Manage vendors, agencies, and contracts, ensuring SLAs and budget alignment.

Benefits

  • Medical, dental, vision insurance
  • 403(b) retirement plan
  • Paid time off (PTO) and paid holidays
  • Employee Assistance Program
  • Employee discounts
  • Tuition Reimbursement
Full Job Description
Job Title: Senior Director of Communications & Marketing

Location: 5100 Tice Street (Fort Myers, FL)

Employment Type: Full-Time / Exempt

is seeking a strategic and mission-driven Senior Director of Communications & Marketing to build and lead enterprise-wide marketing, branding, and communication initiatives. This executive-level role drives brand awareness, donor and customer engagement, revenue growth, and community impact through innovative, data-driven, multi-channel strategies.

Key Responsibilities:
  • Develop and execute comprehensive marketing and communications strategies across digital, traditional, and experiential channels.
  • Lead brand positioning, public relations, and crisis communications to strengthen organizational reputation.
  • Partner with executive leadership to align marketing initiatives with organizational goals and performance metrics.
  • Analyze market trends, customer and donor insights, and competitive data to drive measurable outcomes.
  • Build, mentor, and lead a high-performing marketing and communications team.
  • Oversee marketing platforms, tools, analytics, and CRM systems.
  • Manage vendors, agencies, and contracts, ensuring SLAs and budget alignment.
  • Drive cross-functional collaboration with fundraising, operations, and support teams.
  • Represent Goodwill at community events and external engagements.
  • Support organizational transformation and change initiatives.


Qualifications:
  • Bachelor's degree in Marketing, Communications, Business Administration, or related field (Master's preferred).
  • 7+ years of progressive leadership experience in marketing and communications.
  • Proven success delivering data-driven marketing strategies and measurable business results.
  • Strong experience in brand management, digital marketing, and analytics.
  • Excellent leadership, project management, and communication skills.
  • Experience in nonprofit marketing, donor engagement, or community relations strongly preferred.
  • Valid driver's license and ability to travel throughout the region; occasional evenings/weekends required.


Benefits & Perks
  • Medical, dental, vision insurance
  • 403(b) retirement plan
  • Paid time off (PTO) and paid holidays
  • Employee Assistance Program
  • Employee discounts
  • Tuition Reimbursement

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