Position Summary The Senior Director, Media is responsible for the success of a book of client business and associated team members. As a leader within the media team, this individual will provide strategic leadership while still demonstrating a deep knowledge of tactical "how-to" and data analysis. This individual will also remain current on industry trends.
The key objectives for this role are twofold: 1) to ensure the clients represented under this individual's book of business are thrilled with DAC as their agency partner and 2) to be viewed as a leader by the team of subject matter experts that report to them, senior client contacts, and internal leadership.
What You'll Do - Provide strategic leadership and guidance to Media SMEs in development and execution of client programs to meet campaign objectives
- Oversee the development of media team members under this role's management
- Demonstrate expert-level knowledge of the role different channels and tactics play in integrated media plans
- Tactical experience and knowledge should encompass SEM, Display/Programmatic, and Paid Social media at a minimum
- Experience with additional digital channels/tactics, ad operations, media planning/buying, eCommerce/marketplace advertising, tracking/analytics, feed optimization, and audience creation in DMPs would all be pluses
- Act as the escalation point for clients; identify and secure the appropriate DAC resources to solve for issues as required
- Assist in development of new business pitch materials; attend and present in pitches
- Ensure appropriate quoting (hours/fees) and profitable execution of client programs
- Track and measure media program health and report on it to Vice President of Digital Media, agency executives and account teams, as required
- Assist Senior Vice President of Digital Media with resource management/staffing, special projects, and operational management as required
- Work collaboratively with media team members to oversee and improve internal processes to provide high-quality service for clients
- Support internal training initiatives including (co)authoring materials and leading training sessions
- Cultivate meaningful relationships with key vendor/platform partners
- Provide thought leadership (blog posts, POVs, speaking engagements, etc.)
What You Bring - 12+ years of relevant experience in digital media
- At least 7 years of proven experience developing teams of digital media professionals
- Effective and impactful communication at all levels
- Demonstrable experience with enterprise level client campaigns
- Experience across multiple industry verticals is preferred
- Demonstrable presentation skills (creation of materials and in-room presentation)
- Solid knowledge of tactics, vendors, methodologies, betas, and industry trends and topics
- A growth mindset for expanding opportunities within the client base
- Eager to understand, test and implement new methodologies with a view to improving service offering
- Solid track record of growing clients and teams
What You'll Get - Professional Growth: Work with top-tier clients and cutting-edge tools in the performance marketing industry.
- Collaborative Culture: Be part of a global organization that values curiosity, transparency, and innovation.
- Competitive Benefits:
- Competitive salary and comprehensive health benefits.
- Generous PTO, wellness initiatives and parental leave.
- Retirement saving plans.
- Opportunities for continued learning and professional development.
- A supportive, collaborative, and casual work environment.
How We Work This role requires three days in-office. Remote work is not available for this position.
This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group.
