Job DescriptionThe Senior Director, Marketing Strategy & Operations leads the systems, strategy, and cross-functional alignment that connect marketing activity to pipeline impact. This role partners closely with Growth, creative, content, digital marketing, and marketing operations teams to translate business goals into integrated B2B marketing strategies. The role ensures CRM, lifecycle, campaign, messaging, and performance frameworks work together to support measurable outcomes.
What You'll Do- Lead integrated B2B marketing campaign strategy from concept through execution, aligning messaging, channel plans, and pipeline goals.
- Define CRM, lifecycle, funnel, and attribution frameworks that improve lead quality, conversion visibility, and marketing-to-sales alignment.
- Partner with Growth and Sales Operations stakeholders to translate pipeline goals into marketing plans, feedback loops, and performance priorities.
- Build reporting frameworks and dashboards that measure campaign, channel, funnel, pipeline, and revenue impact.
- Align creative, content, digital marketing, and marketing operations leads around priorities, decisions, execution plans, and measurable outcomes.
QualificationsRequired:- 8 - 12+ years of B2B marketing experience in a pipeline-driven environment, with ownership of strategy, campaign execution, and measurable business outcomes.
- 5+ years leading cross-functional marketing initiatives across creative, content, digital marketing, CRM, lifecycle, and marketing operations teams.
- Experience defining CRM, lifecycle, funnel, and attribution strategies using platforms such as HubSpot, Salesforce, or similar marketing automation and CRM tools.
- Demonstrated experience partnering with Sales, Growth, or Revenue teams to translate pipeline goals into marketing strategy, reporting, and campaign priorities.
- Portfolio or examples showing marketing dashboards, attribution models, funnel reporting, campaign strategies, or performance insights used to guide decisions.
- Experience presenting marketing strategy, performance insights, and prioritization recommendations to senior stakeholders.
Desired:- Comfort and enthusiasm for using AI as a regular part of how work gets done.
- Experience with account-based marketing, demand generation, or revenue marketing programs in a B2B environment.
- Experience improving lead scoring, nurture, segmentation, lifecycle journeys, or marketing automation workflows.
- Experience working in a professional services, agency, consulting, or complex B2B services environment.
- Experience building operating rhythms, intake processes, or cross-functional planning models for marketing teams.
Additional InformationThis posting is for an existing vacancy at Klick.
The base salary range for this position is between CAD $165,000 - $185,000. The final amount offered will be determined based on several factors such as a candidate's work location, their unique skill set, education, and prior work experience.
