Veracross LLC

Senior Director, Global Sales Development

Veracross LLC$150K — $210K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5 years in B2B SaaS revenue organizations with an ACV of $20K+
  • 3-5+ years managing a global SDR team with 6-8+ direct reports
  • Proven track record of achieving 80%+ SQL quota for at least 2 of the last 3 years
  • Has promoted at least 2 SDRs to Account Executive or equivalent roles
  • Strong proficiency in Salesforce with 3-5+ years of experience creating reports and dashboards
  • Experience leveraging AI tools to enhance team performance
  • 3+ years of tracking and reporting on full-funnel conversion metrics.

Responsibilities

  • Lead and manage a global SDR team to consistently meet SQL quota targets
  • Own inbound conversion and outbound pipeline creation while partnering with cross-functional teams
  • Establish and optimize a proactive outbound-first team culture across all theaters
  • Define and improve conversion metrics to enhance pipeline health and conversion rates
  • Develop a structured SDR-to-AE progression pathway for team talent
  • Deliver comprehensive performance reporting to CRO and CMO on SDR contributions
  • Analyze market trends and provide proactive solutions to improve pipeline efficiency.

Benefits

  • 3 weeks of vacation per year
  • 14 paid holidays per year, including the week off between Christmas and New Year’s Eve
  • 56 hours of paid sick leave annually
  • Comprehensive medical, dental, and vision benefits
  • Fidelity 401(k) Plan managed by Sentinel Benefits
Full Job Description
Job Description:

Veracross is seeking a senior people leader to build, manage, and scale our global Sales Development function. As Sr. Director, Global Sales Development, you will report directly to the Chief Revenue Officer and be responsible for leading a global team of SDRs across NAM, EMEA, and APAC - coaching them to exceed targets, developing future sales talent, and building the culture and systems that drive consistent, high-quality pipeline. This is a hybrid role requiring in-person work at our Wakefield, MA headquarters several days per week.

Success in this role starts with the team. You will be accountable for the hiring, development, performance, and retention of a global SDR team - and for the SQL quality, pipeline volume, and funnel conversion that strong SDR leadership produces.

Responsibilities:
  • Lead and manage a global SDR team across NAM, EMEA, and APAC to consistently hit SQL quota targets by theater.
  • Own inbound conversion and outbound pipeline creation globally; partner with Sales, Marketing, and Finance to analyze conversion at every stage and drive pipeline quality and velocity.
  • Build and embed a proactive, outbound-first team culture across all theaters; establish, enforce, and continuously optimize speed-to-lead SLA defined by campaign type.
  • Define, own, and improve full-funnel conversion metrics (TOFU121012111210), with quarter-over-quarter improvement in pipeline health and conversion rates.
  • Build and execute an SDR-to-AE progression pathway; actively develop top talent, identify and manage underperformers within defined timelines, and maintain a strong recruiting capability to backfill and grow the team.
  • Deliver a standing reporting cadence to the CRO and CMO on SDR performance, pipeline contribution, funnel health, and forward-looking insights.
  • Surface insights on market trends, competitive dynamics, and unmet needs; bring proactive solutions to improve pipeline quality and velocity.
  • Work cross-functionally with Sales Operations and Finance to identify opportunities to decrease sales cycle length, increase sales velocity, and grow bookings.

Requirements
  • Minimum 5 years in a B2B SaaS revenue organization with ACV of $20K+.
  • 3-5+ years managing a global SDR team of 6-8+ direct reports.
  • SDR team achieved 80%+ of SQL quota for at least 2 of the last 3 years under direct management.
  • Promoted at least 2 SDRs to Account Executive or equivalent over their tenure.
  • Fluent in Salesforce - 3-5+ years building and pulling reports and dashboards.
  • Demonstrated fluency in AI tools with a proactive approach to leveraging technology to enhance team performance, improve workflows, and drive efficiency.
  • Defines, tracks, and reports on full-funnel conversion metrics (TOFU2121012111210) with 3+ years of direct ownership.
  • Experience in a revenue organization that scaled through $100M+ ARR.
  • Has presented SDR metrics and pipeline contribution to C-suite on at least a quarterly cadence for 1+ years.
  • Proven success hiring and ramping SDR teams from scratch - not just inheriting existing teams.
  • Track record building in-person/hybrid team culture.
  • Strong written and oral communication skills, including executive-level presentations.
  • Ability to thrive in a fast-paced, high-growth environment.

Benefits
  • 3 weeks of vacation per year
  • 14 paid holidays per year (including the week off between Christmas and New Years Eve)
  • 56 Hours of paid sick leave annually
  • Top tier benefits -
    • Medical, Dental & Vision (Blue Cross Blue Shield & EyeMed)
    • Veracross LLC Fidelity 401(k) Plan - Managed by Sentinel Benefits


Salary at Veracross is determined by a variety of factors including, but not limited to: business considerations, local market conditions, and internal equity, as well as candidate qualifications, such as skills, education, and experience. The compensation range for this position is $150k to $210k OTE (annualized USD)

We value the power of an inclusive culture and a strong sense of belonging. Consideration and respect are the norm; and all team members are supported in reaching their full potential.

About Veracross LLC

Veracross LLC is a leading provider of school information management systems. The company's software solutions help K-12 schools manage student information, academic records, and other administrative tasks. Veracross LLC's products include student information systems, learning management systems, and admissions management systems. The company has offices in South Norwalk, New York, and other locations across the United States.
Learn more about Veracross LLC
Size
200 employees
Industry
Founded
2002
5 Year Trend
+30%
Revenue
$20 million

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