Essential Duties & Functions:

Market Research Related to Pipeline Planning & Global Marketing

• Define global market research priorities, together with Commercial Planning Therapeutic Area Leads, proactively identifying upcoming business decisions and plans to inform them
• Conduct primary research: Develop qualitative (e.g., IDI) and quantitative (e.g., conjoint) market research surveys for use with physicians, patients, and payers
• Work with 3rd-party agencies to determine appropriate methodology, ensure project alignment to business objectives, and guide execution and reporting
• Analyze survey results to understand data, key market insights, and implications for Gilead
• Conduct secondary research: Analyze secondary data sources (e.g., script data, epidemiology data) to produce summaries, and insights/implications
• Evaluate potential new secondary data sources, rationalize against array of data sources currently used by Gilead
• Examples of work can include but are not limited to opportunity assessments, treatment flow mapping, segmentation, product attribute/benefit testing, positioning/messaging, etc.

Forecasting/Analytics Related to Pipeline Planning & Global Marketing

• Develop and maintain long-term (10-year) forecast models for marketed and pipeline products, including forecasts of epidemiology, competitive market, price, revenue
• Collaborate with Regional Market Sciences, Literature Resources, Competitive Intelligence, R&D, Pricing and Market Access and Marketing/Sales leads to identify and include quality data assumptions into forecasting models
• Carry out base-case and scenario modeling using long-term models to support decision-making by Commercial, R&D, Corporate Development, Finance, and Corporate executive leadership, conduct scenario analyses as needed
• Work with regional Market Research group to scope, design, and manage the execution of quantitative market research (e.g., discrete-choice conjoint) to inform revenue forecasting via predictive patient share modeling
• Examples of decisions that may be informed by analytics include progression of internal assets through the R&D pipeline, partnerships or acquisitions of specific assets or whole companies, strategic portfolio mix, product pricing at launch and at the time of generic competition, etc.

Business Partnership to Cross-functional Stakeholders and Senior Management

• Act as business partner for the assigned therapeutic area lead for all market insights related issues/ questions
• Provide actionable recommendations to therapeutic areas on commercial strategy decisions
• Develop polished and up-leveled communication materials (slides, documents) targeted to key audiences including the C-suite, Board of Directors, and EVP/VP level
• Present and lead discussion of results in a collaborative, efficient manner
• Work with Commercial Planning Therapeutic Area Leads to understand implications of market research and forecasting/analytics insights for Gilead’s business, and develop plans to address
• Lead ad hoc strategy projects and initiatives (e.g. evaluating new indications and markets) for commercialized, pipeline products and external opportunities
• Work with group leadership to improve the efficiency, consistency, rigor, and credibility of Pipeline Marketing Sciences, in collaboration with key global partners (US, Europe, Asia, Japan)

Knowledge, Education, Experience, & Skills:

• 14+ years relevant experience in biotechnology, pharmaceuticals, or consulting with a focus in one or more areas of market research, forecasting, analytics, decision analytics, commercial planning, or marketing with Bachelors degree
• A BS degree (or higher) in finance, life sciences or medicine (or equivalent) is required, and an MBA, Ph.D. in Life Sciences, or M.D. is` desirable
• Prior experience conducting, analyzing, and communicating qualitative and quantitative market research is required
• Proven business leader with a track record of influencing cross-functional partners, successful conflict resolution, and consensus-driving is required
• Demonstrated ability to lead a team of high-level individual contributors with a long-term vision
• Experience in patient-based market/revenue modeling is required
• Must possess good task management skills, planning, prioritization, objective setting, and meeting management and plan execution
• History of working and delivering on multiple projects simultaneously, with tight deadlines and changing priorities is required
• History of process improvement, optimization, and reinvention to support better, faster, cheaper ways for routine processes and evolve the groups capability maturity
• Strong written and verbal communication skills required
• Strong ability to use Microsoft Office (specifically PowerPoint and Excel) to present quantitative data in graphical form is required
• Experience in successfully presenting to senior leadership audiences, including simplifying complex materials, educating, and managing audiences with differing viewpoints to get to alignment
• Experience in biopharmaceutical-focused marketing, commercial planning, or consulting is desirable
• Experience in one or more of Gilead’s areas of focus (Oncology, Cell Therapy, Anti-viral, Inflammation, etc.) is desirable

For additional benefits information, visit:

https://www.gilead.com/careers/compensation-benefits-and-wellbeing

* Eligible employees may participate in benefit plans, subject to the terms and conditions of the applicable plans.