Your Role:

The Senior Director, Digital & Omnichannel Strategy is a critical leadership role within the US Rare Tumors Commercial organization, accountable for delivering data-driven, customer-centric engagement across a portfolio of three brands.

This leader sits at the intersection of brand strategy, customer experience, and digital innovation, translating business objectives into orchestrated, AI-enabled omnichannel strategies across HCP and patient audiences. They ensure all touchpoints deliver connected, measurable, and high-impact experiences aligned to brand priorities and customer needs.

As a member of the US Rare Tumors Marketing Leadership Team, reporting to the VP of Marketing, this role serves as the omnichannel architect for the portfolio-driving launch excellence, accelerating speed-to-market, and scaling capabilities through close partnership with Brand, Sales, Medical, Market Access, IT, Data & Analytics, and agency partners.

Location Classification - Hybrid:

This role will be required to work onsite 3 days a week or more as business needs require #LI-Hybrid

Essential Duties and Responsibilities:

Omnichannel Strategy & Brand Leadership

• Serve as the strategic omnichannel lead, translating brand objectives into integrated HCP and patient engagement strategies
• Act as the digital experience architect, guiding teams on journey design, channel mix, and content sequencing
• Define and evolve omnichannel roadmaps aligned to portfolio priorities and go-to-market strategy
• Ensure strategies are customer-centric, insight-driven, and tied to measurable business outcomes

Launch & Customer Journey Orchestration

• Translate brand positioning and assets into end-to-end omnichannel launch plans (segmentation, journeys, channel mix, content sequencing)
• Ensure all touchpoints-from unbranded awareness to branded conversion-are aligned, connected, compliant, and measurable
• Design journeys that accelerate adoption and create seamless experiences across field, digital, and media channels
• Partner with Brand teams to align engagement strategy with customer needs and market dynamics

AI-Enabled Personalization & Orchestration

• Design engagement strategies leveraging next-best-action to optimize channel, content, cadence, and targeting
• Enable shift from campaigns to always-on, personalized omnichannel engagement
• Identify and scale opportunities to apply AI, advanced analytics, and emerging capabilities
• Drive innovation in content activation and customer orchestration at scale

Measurement & Performance Optimization

• Ensure measurement readiness (tagging, tracking, analytics) from planning through execution
• Partner with Data & Analytics and IT to enable data integration, activation, and performance visibility
• Define KPIs, dashboards, and test-and-learn frameworks to continuously optimize engagement
• Drive accountability for performance, ROI, and continuous improvement

Cross-Functional Leadership & Execution Excellence

• Lead cross-functional execution across Marketing, Field, Medical, Market Access, IT, and agencies
• Establish efficient processes, governance, and ways of working to improve speed-to-market
• Manage agency and partner ecosystems across media, content, and digital execution
• Serve as a trusted advisor to senior leadership on omnichannel strategy and transformation
• Scale repeatable frameworks and best practices across brands and launches

Innovation & Capability Building

• Stay ahead of digital, AI, and omnichannel trends (personalization, SEO/GEO, emerging channels)
• Evaluate and scale new tools, platforms, and capabilities to enhance performance and experience
• Elevate digital and omnichannel fluency across Brand teams
• Define and evolve the long-term omnichannel capability roadmap

Role Requirements:

• Education:
  • Bachelor's degree (business or related disciplines)
  • MBA or other advanced degree preferred
• 10+ years of experience in pharmaceutical/biotech commercial, marketing, digital, or omnichannel roles, including launch experience in specialty, oncology, or rare disease
• Proven ability to translate brand strategy into omnichannel engagement, including launch planning, journey design, and execution across HCP and patient audiences
• Strong expertise in end-to-end omnichannel strategy and execution (segmentation, channel mix, personalization, optimization)
• Deep knowledge of digital marketing and MarTech ecosystems, including CRM/automation, web, media, social, SEO/GEO, analytics, and content operations
• Experience partnering with Data, Analytics, and IT teams to enable measurement, data activation, and AI-driven capabilities
• Strong leadership and influence skills, with success operating in a matrixed environment and managing cross-functional teams and agencies
• Ability to serve as a strategic omnichannel thought partner, shaping experience design and engagement strategy aligned to brand objectives
• Solid understanding of pharmaceutical regulatory, legal, and compliance requirements
• Demonstrated ability to drive execution, manage complexity, and deliver in fast-paced environments
• Proven track record of leading change, fostering innovation, and scaling new capabilities
• Travel: 20% - 30% including overnight stay

Compensation and Benefits:The expected salary range for this position is $188,000 - $283,000. Actual pay will be determined based on experience, qualifications, location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance.

We offer best-in-class benefits for our team of SpringWorkers who work with urgency on behalf of patients suffering from devastating diseases. Interested in learning more, review additional information here Benefits.