Coca-Cola

Senior Director, Customer Sales - Grocery Central

Coca-Cola$174K — $200K *
Retail & Consumer Goods
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8-10 years of national account management experience, preferably in consumer packaged goods and beverages.
  • Bachelor's degree or equivalent required.
  • Reside in the Boston, MA area with travel flexibility.
  • Proven success in complex negotiations and annual planning with major retailers.
  • Expertise in Nielsen/IRI data analytics to inform strategies and decisions.
  • Fluency in AI and digital tools for actionable customer growth insights.
  • Strong financial acumen for managing trade investments and budgets.
  • Proficiency in Microsoft Office and data visualization tools; CRM navigation skills.

Responsibilities

  • Foster collaboration across teams and partners to achieve customer objectives.
  • Develop and execute annual business plans aligning with business objectives.
  • Manage key strategic relationships with Kroger and lead teams for Ahold Delhaize and Albertsons.
  • Negotiate annual agreements to optimize mutual growth and business alignment.
  • Drive topline metrics like revenue and market share while managing budgets.
  • Utilize data-driven insights and AI tools to create impactful selling narratives.
  • Collaborate with cross-functional teams on customer strategies for distribution and merchandising.
  • Monitor performance indicators, identify gaps, and initiate improvement actions.
  • Shape customer engagement routines, delivering insights to key stakeholders for effective execution.
  • Mentor direct reports to enhance future capabilities in analytics and consumer insights.

Benefits

  • Comprehensive medical benefits including healthcare, dental, and vision coverage.
  • Retirement savings plans with employer match.
  • Paid time off and flexible work arrangements to promote work-life balance.
  • Professional development opportunities to enhance skills and growth.
  • Access to employee discounts and wellness programs.
Full Job Description
Job Description Summary:

The Senior Director, Customer Sales - Grocery Central plays a pivotal role in unlocking growth for a key strategic customer group. This position focuses on delivering revenue, volume, and share growth through insight-led partnerships and superior execution. The ideal candidate is skilled in leading multifunctional teams, negotiations, and annual planning, while applying strong analytical capabilities and digital fluency to anticipate trends and enable fact-based decisions. This role requires residence in the Boston area, with flexibility to travel across customer and bottler networks. By shaping collaborative strategies and driving critical outcomes, you will accelerate The Coca-Cola Company's ambition to refresh consumers and win in a competitive marketplace.

What You'll Do for Us

  • Strengthen alignment across system teams, including BODYARMOR and bottler partners, fostering trust and joint accountability for customer outcomes.
  • Lead development and execution of annual business plans for assigned customers, ensuring alignment to short-term and long-term business objectives.
  • Directly manage a strategic Kroger relationship and guide a high-performing team managing Ahold Delhaize and Albertsons.
  • Negotiate annual agreements with precision, optimizing terms that enable mutual growth and reinforce enterprise priorities.
  • Drive delivery of topline business metrics, including revenue, volume, share, and financial stewardship of trade and travel budgets.
  • Champion data-driven storytelling by leveraging syndicated data platforms and emerging AI tools to create persuasive selling narratives.
  • Partner cross-functionally on customer selling stories, innovation plans, and merchandising execution strategies to achieve distribution and shelving goals.
  • Monitor performance dashboards, identify gaps, and enable improvement actions to keep programs on track.
  • Shape customer routines and collaboration forums, bringing insights to key decision-makers and facilitating flawless execution.
  • Mentor and coach direct reports and support staff, building future-ready capabilities that integrate analytics, digital fluency, and consumer insights.


Requirements & Qualifications

  • 8-10 years of experience managing national accounts within consumer packaged goods; beverage industry experience strongly preferred.
  • Bachelor's degree or equivalent experience required.
  • Must be based in Boston, MA area with flexibility for frequent travel.
  • Demonstrated success in annual planning and complex negotiations with major retail customers.
  • Expertise using Nielsen/IRI syndicated data and advanced insights to shape recommendations.
  • AI fluency and ability to translate digital tools into actionable insights for customer growth strategies.
  • Strong financial acumen with proven ability to manage trade investment and departmental budgets responsibly.
  • Proficiency in Microsoft Office suite and data visualization tools; comfort navigating CRM platforms.
  • Ability to travel up to 50% across customer and bottler network; valid driver's license required.
  • Motor Vehicle Record must meet company standards under Driving Policy.


The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Skills:
Business Development, Collaborative Leadership, Communication, Data Insights, Digital Fluency, Influencing, Long Term Planning, Negotiation, Strategic Customer Development, Team Leadership, Trade Strategy

Pay Range:
United States of America: 174,000 USD - 200,000 USD

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:
30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Location(s):
United States of America

City/Cities:
Remote

Travel Required:
26% - 50%

Relocation Provided:
No

Job Posting End Date:
August 4, 2026

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