DescriptionTHE OPPORTUNITYCyera's best growth engine is already inside our customer base - and it's underleveraged. We're hiring a Senior Director, Customer Marketing to build and run the full 360° customer marketing program: advocacy, community, and lifecycle marketing, unified under one owner for the first time. This is a player-coach role for someone who has built these programs before at a high-growth cybersecurity or SaaS company and wants to do it again with more scope, more executive visibility, and a direct line to revenue outcomes like gross and net revenue retention, expansion, and pipeline.
WHAT YOU'LL OWN:Customer Advocacy & Reference Programs- Build a scalable advocacy engine: recruit, onboard, and manage a pool of customer champions, and match them to reference calls, case studies, testimonials, and speaking opportunities.
- Own the analyst and public review presence across Gartner Peer Insights, G2 and similar platforms and run programs to grow the volume and quality of reviews.
- Run customer recognition programs (awards, peer-to-peer spotlights) that turn happy customers into visible proof points for the brand.
- Stand up (or select) a reference management tool to track advocate status, usage, and fatigue, and enforce fair-use and approval processes.
Customer Community- Launch and grow a branded customer community - the connective tissue between product updates, roadmap input, and peer-to-peer exchange.
- Define the community platform, content cadence, and moderation model; own engagement and health metrics (active members, participation, sentiment).
- Partner with Product and Customer Success to route customer feedback from the community into roadmap and retention conversations.
Customer Lifecycle Marketing- Design and run always-on lifecycle campaigns across onboarding, adoption, expansion, and renewal in lockstep with Customer Success and RevOps.
- Build segmented, data-driven customer communications (newsletters, in-product messaging, milestone and renewal nudges) that increase product adoption and reduce churn risk.
- Use usage and health-score data to trigger the right message to the right customer at the right lifecycle stage. Showcase value delivered to the customer to improve retention and expansion
Executive Engagement: Customer Advisory Board & CISO Community- Establish and run Cyera's Customer Advisory Board (CAB) and a dedicated CXO (CISO, CIO, CDO, CAIO) community - charter, member selection, cadence, and content.
- Act as the primary point of contact for CAB members; convert their input into product, content, and go-to-market signal for leadership.
- Use CAB and CXO relationships to build a bench of executive-level references and speakers for flagship moments.
Customer Events & Experiences- Plan and deliver customer-facing experiences such as user groups and regional customer days
- Keep customers informed and engaged year-round through consistent, high-quality communication touchpoints beyond one-off events.
Team Leadership & Cross-Functional Partnership- Hire, coach, and develop a high-performing customer marketing team - model the behavior you want to see, and give people real ownership of their programs.
- Partner closely with Sales, Customer Success, Product, Demand Generation, and Corporate Communications so customer insight and proof points show up everywhere they should - from sales decks to campaigns to PR.
- Drive alignment between customer marketing initiatives and company-wide priorities, following Cyera's operating model of clarity, alignment, and accountability.
Metrics, Systems & Reporting- Define the KPIs that matter - advocate pool size and reference fulfillment time, community engagement, NPS/CSAT, and the program's influence on pipeline, expansion, and net revenue retention.
- Own the customer marketing tech stack (advocacy/reference platform, community platform, and integration with Gainsight/Salesforce/marketing automation) and report results to marketing and revenue leadership.
- Use data to continuously refine which programs earn their keep - and to demonstrate the commercial impact of customer stories, not just their volume.
RequirementsWHAT YOU'LL BRING:- 10-15+ years of B2B marketing experience, including 10+ years building and leading customer marketing, advocacy, or community programs ideally at a high-growth cybersecurity or SaaS company.
- A track record of building advocacy, reference, and community programs from the ground up and scaling them, not just running an existing playbook.
- Experience designing and operating an executive program such as a Customer Advisory Board, including direct engagement with senior buyers (CISOs, CIOs, or equivalent).
- People leadership experience - you've hired, coached, and grown a team, and you're just as comfortable rolling up your sleeves on a program yourself.
- Strong cross-functional influence with Sales, Customer Success, and Product; you build alignment without needing authority over those teams.
- Comfort owning a data-driven story - you can connect advocacy, community, and lifecycle work to retention, expansion, and pipeline outcomes.
- Excellent storytelling and executive presence; you represent the customer's voice credibly in front of company leadership.
- Security industry experience and familiarity with a technical, security-minded buyer are a strong plus.
WHAT SUCCESS LOOKS LIKE IN THE FIRST 12 MONTHS:- The advocacy program is relaunched with a healthy, active pool of customer champions and a working reference-request process with clear SLAs.
- Cyera is a leader on the critical Gartner Voice of the Customer categories including DSPM, DLP and AI Security
- Cyera's branded customer community is live with an engaged founding cohort and a clear content and moderation cadence.
- The Customer Advisory Board and CXO community are chartered and meeting on a regular cadence, feeding signal into product and GTM.
- A lifecycle marketing engine is running in partnership with Customer Success, covering onboarding through renewal.
- Customer marketing has an agreed set of KPIs, is reporting them consistently, and can point to its influence on GRR/NRR, expansion, and pipeline.
HOW WE WORK AT CYERA MARKETING:This role is built on Cyera's marketing leadership philosophy: model, coach, care. We expect our leaders to be the standard they want their teams to meet, to operate as player-coaches who roll up their sleeves while empowering their teams to own their areas, and to lead with real empathy for people's lives and career aspirations.
We run on clarity, alignment, and accountability: clarity on what we're doing and why, alignment on who does it and how, and accountability for what actually got delivered. And we believe marketing's job isn't just to fill pipeline - it's to define the category. Every program this leader builds should ask: does this earn attention through insight and originality, or does it just add noise?
COMPENSATION INFORMATION: Compensation Range: $275,000-$325,000.
The range represents total compensation, and may include incentive for sales roles, equity or benefits, as applicable.
This compensation range represents Cyera's good faith and reasonable estimate of the range of possible compensation for this role at the time of posting, and Cyera may ultimately pay more or less than the posted range. The final salary for this position will be determined in Cyera's sole discretion, consistent with applicable law, and based on a variety of factors, including but not limited to the employee's work experience, skills, and qualifications for the role, as well as the needs of Cyera's business and other operational considerations.
Final compensation will vary based on seniority and relevance of experience, location, and position requirements.
This role may be eligible for potential merit increases based on factors such as individual or company performance, time in role, and other discretionary factors.
BENEFITS - Why Cyera? - Ability to work remotely, with office setup reimbursement
- Competitive salary
- Unlimited PTO
- Paid holidays and sick time
- Health, vision, and dental insurance
- Life, short and long-term disability insurance
