OverviewThe Senior Director, Content & Creative leads Concentra's content and creative strategy and execution, transforming marketing strategies and business priorities into compelling communications and experiences that strengthen the organization's reputation, build brand awareness and support business growth.
This role owns the content and creative strategy from strategy through execution - setting the vision, editorial direction, and creative strategy, establishing the vision, standards, and operating model for how Concentra tells its story across the enterprise. The Senior Director leads a multidisciplinary team and is responsible for advancing business priorities and differentiating the Concentra brand. Working closely with the Vice President, Marketing & Communications, this leader partners across Product, Digital, Revenue Operations, Sales, Clinical and Operations to develop and execute integrated content and creative strategies, elevate the Concentra brand and continuously enhance the organization's content and creative capabilities.
Responsibilities- Lead the development and execution of integrated content strategies that strengthen Concentra's reputation, build brand awareness, increase customer engagement and support enterprise growth initiatives.
- Lead the creative function from strategy through execution providing strategic creative direction, coaching writers and designers, and ensuring all deliverables reflect Concentra's brand standards, quality and impact expectations.
- Champion and operationalize Concentra's brand strategy, ensuring consistent application of brand standards, messaging architecture, editorial quality and visual identity across all external marketing communications.
- Partner with business, clinical and commercial leaders to translate enterprise priorities into integrated content, creative and communications strategies that support customer acquisition, customer engagement, retention and business growth.
- Develop compelling content, including thought leadership, executive presentations, customer stories, case studies, testimonials, news announcements, media materials, sales enablement materials, website content, campaign assets, videos and other external communications.
- Lead and continuously evolve the content and creative operating model, including editorial planning, project management, intake, prioritization, resource allocation and production workflows to ensure efficient, high-quality delivery.
- Establish and continuously improve content operations, governance, measurement frameworks and creative workflows by implementing best practices and leveraging AI-enabled tools to improve efficiency while maintaining editorial and creative excellence.
- Establish key performance indicators and success measures to evaluate content effectiveness, campaign engagement and creative impact, using insights to continuously optimize strategy and execution.
- Lead, coach and develop a high-performing content and creative team while fostering a culture of collaboration, accountability, innovation and continuous improvement.
- This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Qualifications- Bachelor's degree from an accredited college or university or equivalent education and experience
- In lieu of higher education, the ratio is 1:1 meaning one year of college equals one year of work experience and vice-versa.
- Customarily has at least twelve (12) years of progressive experience leading enterprise content strategy, integrated marketing, brand communications, creative services, or related marketing functions within a complex, matrixed B2B organization.
- Experience establishing and maintaining enterprise brand standards, messaging frameworks, editorial governance, and quality across multiple communication channels.
- Experience leveraging performance metrics, customer insights, and analytics to optimize content strategy, measure effectiveness, and drive business results.
- Experience leading marketing, communications, content, or creative functions within a complex, regulated, or highly matrixed B2B environment; healthcare industry experience is preferred but not required.
Job-Related Skills/Competencies- Concentra Core Competencies of Service Mentality, Attention to Detail, Sense of Urgency, Initiative and Flexibility
- Ability to make decisions or solve problems by using logic to identify key facts, explore alternatives, and propose quality solutions
- Outstanding customer service skills as well as the ability to deal with people in a manner which shows tact and professionalism
- The ability to properly handle sensitive and confidential information (including HIPAA and PHI) in accordance with federal and state laws and company policies
- Proven experience leading, mentoring, and developing high-performing multidisciplinary content, creative, and marketing teams.
- Demonstrated ability to build trusted partnerships with executive leadership and cross-functional stakeholders to align marketing and communications strategies with business objectives.
- Proven track record implementing scalable editorial planning processes, governance frameworks, and operational workflows that improve efficiency, consistency, and execution.
- Working knowledge of AI-enabled content tools, emerging technologies, and modern marketing practices to improve productivity while maintaining high editorial and creative standards.
- Ability to build, coach and inspire high-performing content and creative teams while fostering accountability, collaboration and professional growth.
- Ability to build credibility, influence stakeholders and develop strong cross-functional relationships without direct authority.
- Exceptional communication and presentation skills with the ability to engage executive leadership and represent Marketing & Communications with confidence and professionalism.
- Superior writing, editing and storytelling skills with the ability to translate complex business concepts into clear, compelling communications for a variety of audiences and channels.
- Exceptional ability to develop, evaluate, refine and elevate written and visual content while maintaining the highest standards for quality, accuracy and brand consistency.
- Ability to evaluate, coach and elevate written and visual work while ensuring every deliverable aligns with Concentra's brand standards and creative expectations.
- Ability to anticipate opportunities, connect business priorities and recommend integrated content and creative solutions that strengthen the Concentra brand and support organizational goals.
- Exceptional organizational, editorial planning and project management skills with the ability to manage multiple priorities, stakeholders and deadlines simultaneously.
- Ability to establish efficient workflows, operating rhythms and scalable production processes that enable a high-performing content and creative function.
- Strong understanding of B2B marketing, customer engagement and business growth strategies,with the ability to align content and creative initiatives to organizational priorities and measurable business outcomes.
- Ability to leverage data, insights and analytics to evaluate effectiveness, demonstrate impact and continuously improve content and creative performance.
Additional DataEmployee Benefits
- 401(k) Retirement Plan with Employer Match
- Medical, Vision, Prescription, Telehealth, & Dental Plans
- Life & Disability Insurance
- Paid Time Off
- Colleague Referral Bonus Program
- Tuition Reimbursement
- Commuter Benefits
- Dependent Care Spending Account
- Employee Discounts
*This job requires access to confidential and sensitive information, requiring ongoing discretion and secure information management*
