Whatre the position?The Senior Director - Content Strategy is the single, full-time owner of casino content strategy for Hard Rock Digital, across every state/territory we operate in.
The role sits at the centre of the casino content ecosystem - game portfolio strategy, supplier and IP sourcing, and the increasingly important link between digital casino content and land-based (property) gaming. It reports directly to the VP, Casino Commercial, and works day to day alongside the Supplier Relations, Slots & Jackpots, and Live Dealer & Table Games functions without managing them.
Key Responsibilities
Content Strategy & Single Source of Truth
- Own the single source of truth for casino content strategy across Florida (PMR), New Jersey, Michigan, Ontario and Mexico - one roadmap, one prioritisation view.
- Build and maintain a rolling content roadmap across slots, live casino, table games, jackpots, and branded/exclusive content, sequenced against certification and launch timelines in each market.
- Present a quarterly content strategy review to the business- findings, roadmap performance, and updated priorities.
Content Sourcing & IP
- Lead content-release tasks end to end: securing IP, briefing suppliers on branded and exclusive games, and managing multiple concurrent content sources against a single delivery calendar.
- Identify and prioritise exclusivity opportunities, timed-exclusive windows, and bespoke content deals across our supplier base (including Playtech, Games Global, Section 8, AGS, Bragg Studios, and direct-integration partners).
- Bring order to the PMR Florida content strategy specifically - track a shifting supplier landscape, apply one consistent evaluation and prioritisation framework, and be the named point of accountability.
Property Gaming & Omni Content Relationship
- Close the content-to-property gaming gap: build and hold an ongoing working relationship with property-side gaming leadership - the VPs and leads for slots and table games at key Hard Rock properties - and with the supplier management function inside Hard Rock International that governs land-based game content.
- This is distinct from the existing Hard Rock Properties Omni team, which is focused on activation (staffing, sign-up drives, digital events, signage) rather than games. This role is the games-side counterpart that team does not have today.
- Align key digital content releases to land-based release moments so that both sides of a launch are coordinated and monetised together - this is a particular priority in Florida, where many of the titles already secured from key partners are Omni titles by design.
Supplier & Portfolio Performance
- Monitor player engagement and portfolio mix across all markets, working closely with Supplier Relations, Slots & Jackpots, and Live Dealer & Table Games.
- Track costs and implement a cost efficient content framework.
- Maintain a mandatory input right on content decisions made by the Supplier Relations, Slots & Jackpots, and Live Dealer & Table Games functions, ensuring every decision is made against the same strategic roadmap.
What Were Looking For- 5+ years experience in online casino or iGaming, with a strong track record in content strategy, game portfolio management, or supplier/IP sourcing.
- Deep knowledge of the casino content supply landscape - suppliers, aggregators, certification processes across US regulated states and international markets.
- Comfort operating as an individual contributor with high strategic ownership - this role drives outcomes through process, relationships and a mandatory input right, not through direct management authority.
- Experience or strong interest in Omni-channel / land-based-to-digital content coordination; ability to build credibility quickly with property-side gaming leadership.
- Strong analytical grounding - comfortable owning a roadmap, tracking KPIs, and presenting findings to senior stakeholders on a quarterly cadence.
Whats in it for you?We offer our employees more than just competitive compensation. Our team benefits include:
- Competitive pay and benefits
- Flexible vacation allowance
- A hybrid / remote working environment
- Startup culture backed by a secure, global brand
