Senior Director, Business Intelligence & Analytics

The Florida Panthers

$155K — $185K *
Business Services
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8-12 years of experience in business analytics or related fields
  • 4+ years of managerial experience in developing talent
  • Degree in quantitative or business fields; advanced degree preferred
  • Advanced knowledge of SQL and relational databases
  • Proficient in data visualization tools like Tableau, and platforms like Snowflake and Salesforce
  • Knowledge of Python and experimentation frameworks
  • Ability to translate complex analytical concepts into business language

Responsibilities

  • Lead analytics initiatives with a focus on ticketing, including pricing and revenue projections
  • Collaborate with senior leadership to align analytics with business strategies
  • Provide decision support through ad-hoc analysis and scenario evaluation
  • Develop audience targeting strategies to enhance marketing efforts
  • Design and maintain enterprise dashboards and analytical reports
  • Own data strategy and ensure actionable insights are leveraged in decision-making
  • Mentor and develop BI team while scaling analytics capabilities

Benefits

  • Experience with an iconic NHL franchise
  • Comprehensive benefits including health, dental, and vision insurance
  • 401(k) retirement plan with company match
  • Paid time off and holidays
  • Opportunities for professional development
Full Job Description
Job Type

Full-time

Description

How to Make the Team

The Senior Director, Business Intelligence & Analytics will set the strategy, roadmap and operating model for data & analytics across the New York Islanders & UBS Arena. This position will be responsible for designing, implementing, and maintaining best-in-class solutions to understand and activate our business data. The Senior Director should be hands-on in the data, assisting with data visualization, writing queries and managing day-to-day analytics work. This role will serve as a trusted resource and strategic advisor for leaders from the key business areas and help their data driven fan engagement efforts.

Show Us You Can

Analytics
  • Personally lead the analytics across the business, with a focus on ticketing, including ownership of pricing, inventory optimization, yield management, and revenue projections
  • Partner with senior leadership across sales, marketing, and ticket operations to align pricing and go-to-market strategies
  • Provide decision support through ad-hoc and scenario analysis; identify and act on opportunities to improve analytic capabilities across the ticketing business, often turning around same-day requests directly
  • Develop advanced audience and targeting strategies to support personalization, lifecycle marketing, paid media optimization, and conversion initiatives

Analytics, Research & Reporting
  • Apply advanced data modeling, predictive analytics, and statistical techniques to uncover trends and translate insights into initiatives that drive measurable business outcomes
  • Design, build, and maintain enterprise dashboards and analytical reports that track KPIs and evaluate the ROI of marketing, sales, partnerships, and operational strategies
  • Partner on audience research, segmentation, persona development, and more to capture fan, customer, and partner sentiment and strengthen targeting, personalization, and sponsorship storytelling
  • Build predictive models to forecast revenue and consumer behavior

Data Strategy & Governance
  • Own and execute the organization's data strategy, ensuring data-driven insights are actionable, embedded into decision-making, and built to help scale /support the organization's AI transformation
  • Be an organizational champion on data quality, acquisition, and governance, ensuring the organization consistently leverages clean, connected, and enriched data assets
  • Collaborate with our data partner and data engineer to own the business data warehouse and ETL infrastructure, working to acquire and integrate new data and translate data into actionable insights
  • Partner with Finance and Technology leadership on capital planning and investment prioritization for data infrastructure, analytics platforms, and fan intelligence tools

Leadership & Collaboration
  • Design and scale the BI team's organizational structure - including role definition, hiring plans, and capability development - to meet the evolving analytics needs of the organization, while leading, developing, and mentoring team members with clear goals and professional development plans
  • Collaborate cross-functionally with marketing, ticketing, partnerships, finance, and operations to identify analytical needs and maximize business impact
  • Serve as a trusted advisor to senior leadership, translating complex data findings into clear, actionable recommendations that inform key business decisions
  • Establish and lead a recurring business review cadence with senior leadership, reporting on KPI performance, ROI, and emerging risks or opportunities across ticketing, marketing, and partnership analytics
  • Own and oversee business intelligence strategy, budget & planning
  • Partner with organizational AI leadership to identify, evaluate, and pilot opportunities for applying AI/ML to fan intelligence, pricing, and business analytics use cases

Your Training & Talent
  • 8-12 years professional experience in business analytics or a related field
  • 4+ years of managerial experience and developing talent
  • A degree in quantitative or business field, such as Mathematics, Statistics, Computer Science, or Economics, advanced degree preferred
  • Advanced knowledge of SQL and relational databases; comfortable with being hands-on
  • Advanced knowledge of data visualization tools such as Tableau
  • Advanced knowledge of Snowflake, Salesforce (Sales & Marketing Cloud), or similar platforms
  • Advanced knowledge of Python
  • Experience with experimentation frameworks (e.g., A/B testing) and attribution or marketing measurement methodologies to evaluate campaign and pricing performance
  • Familiarity with data modeling and ETL processes
  • Willingness to roll up sleeves on ad-hoc requests and day-to-day reporting, not just long-term roadmap and team oversight
  • Ability to think critically and find solutions to complex problems
  • Excellent ability to translate complex analytical concepts into business terms
  • Demonstrated ability to manage and deliver on multiple competing priorities simultaneously

Where You'll Go
  • The New York Islanders have offices in Floral Park, NY. You will be in the office at least 3 days per week
  • Attend home games at UBS Arena and other events (events can fall on evenings, weekends, and/or holidays)

What Skills You'll Use
  • Flexibility: Switch gears on a moment's notice and adapt to shifting priorities
  • Motivation: Leverage your personal skills to drive results and influence success
  • Autonomy: Manage your time, work independently, and prioritize tasks
  • Collaboration: Liaise with cross-functional internal teams and establish positive relationships
  • Creativity: Think outside the box, bringing innovative ideas to the table
  • Accountability: Take ownership of your work
  • Conflict Resolution: Show off your problem solving and decision-making skills

What's in it for You
  • Expanding your experience with an iconic NHL® franchise in our quest for a 5th Stanley Cup
  • Comprehensive benefits package including health, dental, and vision insurance
  • 401(k) retirement plan with company match
  • Paid time off and holidays
  • Professional development opportunities

The salary range for this position is between $155,000.00-$185,000.00 annually. Actual base pay for a successful candidate will be determined based on a variety of job-related factors, including but not limited to, skills, education, training, experience and market demands.

Salary Description

$155,000.00-$185,000.00 annually

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