Senior Director, Business Development - Content Acquisition

Walmart, Inc.

$156K — $312K *
Media
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business, Accounting, Finance, Marketing, or related field.
  • 6 years of experience in business development or related area, or 8 years without a degree.
  • 1 year of supervisory experience.
  • Strong relationships with major studios and content providers.
  • 10+ years in programming, content strategy, or media management.

Responsibilities

  • Develop and implement a content programming strategy aligned with organizational goals.
  • Oversee content acquisition, development, and scheduling across platforms.
  • Manage the WatchFree+ programming budget effectively.
  • Monitor industry trends and audience insights for programming decisions.
  • Ensure compliance with quality standards and brand guidelines.
  • Lead and mentor the programming and licensing team.
  • Set performance goals and metrics for team achievements.

Benefits

  • Health benefits including medical, vision, and dental coverage.
  • 401(k) with company match and stock purchase options.
  • Paid time off for vacation, sick leave, and family care.
  • Company-paid life insurance and disability benefits.
  • Education reimbursement for various programs.
Full Job Description
Position Summary...
Join Walmart as a Senior Director, Business Development and be responsible for shaping and executing the Vizio Watch Free+ content strategy across all platforms. The role includes overseeing the content budget and shaping Vizio Watch Free+ content strategy for FAST, AVOD, and Branded Content. This is a unique opportunity to drive impactful partnerships, negotiate high-value content deals, and influence the future of digital entertainment. The Senior Director will be a deal closer and point of contact for all WF+ content questions. They will build strong relationships with VIZIO's content partners and will work closely with internal stakeholders to drive results.

What you'll do...
What you'll do:
  • Develop and implement a programming strategy that supports the organization's vision and objectives with input from key stakeholders.
  • Oversee the acquisition, development, and scheduling of content across all platforms.
  • Maintain and manage the WatchFree+ programming budget.
  • Monitor industry trends and audience insights to inform programming decisions.
  • Ensure programming meets quality standards, regulatory requirements, and brand guidelines.
  • Manage and mentor the programming and licensing team, fostering creativity and collaboration.
  • Set clear goals and performance metrics for team members.
  • Analyze performance metrics and adjust strategies to maximize audience engagement and ROI.
  • Drive innovation in content formats, release strategies, and platform optimization.

What you'll bring:
  • Extensive experience in developing and implementing business strategies that drive revenue growth and operational excellence.
  • Proven ability to analyze business objectives, customer needs, and financial data to inform decision-making and optimize resource allocation.
  • Strong leadership skills in managing cross-functional teams, succession planning, and talent development.
  • Expertise in building and maintaining high-level internal and external business relationships to support business development initiatives.
  • Proven experience in direct deal negotiations and content licensing.
  • Strong relationships with major studios and content providers.
  • Deep understanding of partnership valuation and content windowing.
  • 10+ years of experience in programming, content strategy, or media management.
  • Commitment to ethical standards, integrity, and fostering a customer-focused environment.


At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

For information about PTO, see https://one.walmart.com/notices.

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

For information about benefits and eligibility, see One.Walmart.

The annual salary range for this position is $156,000.00 - $312,000.00

Additional compensation includes annual or quarterly performance bonuses.

Additional compensation for certain positions may also include :

- Stock










Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Minimum Qualifications: Bachelor's degree in Business, Accounting, Finance, Marketing, or related field and 6 years' experience in business development, market development, product development, or related area OR 8 years' experience in business development, market development, product development, or related area. 1 year's supervisory experience.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Preparing and executing budgets, Sales, Working on cross-functional teams or projects

Masters: Business Administration

Primary Location...

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