Marriott International

Senior Director, Brand Management, Select & Midscale Brands

Marriott International • $150K — $200K *
Bethesda, MD 20817In-Person
Hospitality & Recreation
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 4-year degree in Business Administration, Marketing, or related field
  • 10+ years of progressive brand management experience
  • Proven track record in developing strategic brand plans
  • Experience in leading complex, multi-brand projects
  • Strong analytical skills utilizing market data for strategy development

Responsibilities

  • Define and maintain brand positioning aligned with global strategy
  • Develop differentiated brand strategies based on consumer and competitive insights
  • Create strategic brand business plans encompassing economic strategy and value proposition
  • Manage brand initiatives through execution and accountability
  • Monitor brand performance and recommend optimizations based on data analysis

Benefits

  • Collaboration with a global team fostering a diverse work environment
  • Opportunity to influence brand strategies on a global scale
  • Engagement in innovative projects leading to new product integration
  • Professional development and leadership growth opportunities
  • Competitive benefits package supporting work-life balance
Full Job Description
Job Description

SUMMARY

Marriott International is seeking a visionary and strategic Senior Director, Global Select + Midscale Brands to shape the future of assigned brands within a rapidly evolving portfolio. This leader translates global category vision into actionable strategies and long-term brand plans, guiding multi-year priorities and making enterprise-level decisions that balance brand ambition, commercial performance, and market realities. By partnering closely with continent and discipline teams, the Senior Director fosters innovation, elevates guest experiences, and ensures brand relevance and measurable business impact across markets.

The Senior Director will have direct responsibility for multiple brands and work closely with continents to monitor and develop strategies and tactics to improve Brand Health metrics, including customer satisfaction, unit growth, and competitive positioning. The role will lead multi-disciplinary projects to deliver complex key brand initiatives, including launching new brands, repositioning brands, and driving transformational change across the brand lifecycle.

As a connector and brand steward, this role balances enterprise objectives with market dynamics, exercises sound judgment in ambiguous, matrixed environments, champions operational excellence, and inspires teams to deliver differentiated results. The ideal candidate is a results-driven, commercially minded brand strategist with exceptional leadership skills, a passion for guest experience, and the ability to influence without authority, align senior stakeholders, and drive sustained performance in service of Marriott's growth ambitions.

CANDIDATE PROFILE

Education and Experience

Required

  • 4-year degree from an accredited university in Business Administration, Marketing, or related major


  • 10+ years of relevant brand management professional experience demonstrating career growth and exceptional performance


  • Proven ability to develop and execute strategic brand plans and multi-year business strategies with clear performance outcomes


  • Experience leading cross-functional teams and managing complex, multi-brand initiatives in highly matrixed, global environments


  • Strong analytical skills, with experience leveraging consumer insights and market data to inform strategy and prioritize initiatives based on business impact


Preferred

  • MBA or equivalent advanced degree


  • Experience collaborating with continent / business teams to drive initiatives and align competing priorities


  • Track record of delivering results in complex, ambiguous environments requiring strong judgment, decisiveness, and influence


  • Demonstrated commercial and financial acumen, including evaluating trade-offs between brand value, owner economics, and enterprise ROI


CORE WORK ACTIVITIES

Brand Strategy, Architecture & Stewardship

  • Defines and maintains brand positioning for assigned brands; ensures clarity and alignment with global strategy while enabling appropriate local flexibility within established guardrails.


  • Develops compelling, differentiated brand strategies informed by consumer, competitive, and stakeholder needs and grounded in commercial and operational realities.


  • Supports creation of strategic brand business plans, including economic strategy, product/service models, brand positioning, and value proposition.


  • Defines and manages brand initiatives and projects through execution across continents, ensuring strategic pull-through and accountability for outcomes.


Brand Health, Advocacy & Growth

  • Defines brand performance metrics and recommends performance targets aligned to both brand health and business growth objectives.


  • Monitors performance for assigned brands and identifies optimization opportunities, making data-driven recommendations to course-correct as needed.


  • Serves as brand advocate, educating stakeholders on brand strategy, positioning, and strategic pillars to build shared understanding and commitment.


  • Represents the brand in external forums, reviewing and evolving standards and operational practices with credibility among owners, partners, and industry stakeholders.


Innovation, New Product Integration

  • Leads new product creation / integration for the Select category from concept through sustained market performance.


  • Plays point across product and customer teams to ensure new brands are positioned, launched, and sustained effectively, making prioritization decisions to maximize long-term brand and business value.


Leadership, Continent Empowerment & Cross-Functional Influence

  • Serves as the primary liaison between global leadership and continent teams, supporting communication strategies and integration plans, escalating challenges and sharing best practices while driving clarity, alignment, and decision velocity.


  • Collaborates with cross-discipline teams-including design, standards, end-to-end experience design, marketing, and global operations-to shape and implement brand initiatives through influence, executive presence, and strong storytelling.


Insights-Driven Product Innovation & Operational Feasibility

  • Leverages consumer insights, market trends, and data analytics to identify opportunities for innovative products and experiences that differentiate the brand and drive guest engagement.


  • Leads brand-specific innovation projects, supports integration within global guardrails and ensures solutions are scalable across regions.


  • Partners with cross-discipline teams to ensure new products and initiatives are operationally feasible, scalable, and aligned with brand strategy from concept through implementation balancing speed, quality, and cost considerations.


Leadership Development, Culture & Team Excellence

  • Translates global vision into actionable team strategies, ensuring alignment with enterprise priorities and clear ownership of results.


  • Inspires and leads high-performing teams, fostering innovation and excellence while developing future brand leaders and building a strong talent pipeline.


  • Drives a culture of accountability, continuous improvement, and learning across the team.

About Marriott International

Marriott International is a hospitality company with more than 3,900 properties around the world. Marriot International opened its first hotel in 1957 and operates franchises worldwide. The company’s headquarters is based in Maryland and employees nearly 200,000 people worldwide.   The company was founded by J. Willard and Alice Marriott in 1927 by opening a root beer stand in Washington D.C.

Marriott International Careers

Join the vibrant team at Marriott International, the global leader in hospitality, where career opportunities abound and the potential for growth is limitless. As part of our commitment to innovation and leadership in the industry, we are continuously seeking passionate, creative, and driven individuals to join our diverse team. Work You’ll Do At Marriott International, you will be part of a culture that values diversity, leadership, and professional development. Engage in meaningful work that enhances the travel experience of each guest while fostering a positive environment where all team members can thrive. Our team at Marriott International leads the way in delivering exceptional service and innovative hospitality solutions. With a variety of job opportunities ranging from front-line roles to executive positions, you can find the perfect match for your skills and career ambitions. Marriott International’s commitment to growth and innovation means we are always on the lookout for dynamic professionals to join our team. Whether you are seeking your first job, looking for a challenging leadership role, or aiming to specialize in hospitality management, Marriott offers unparalleled employment opportunities. Internship and Training Programs Kickstart your career with Marriott International’s internship programs. These opportunities provide invaluable industry experience and a chance to develop essential skills in a real-world setting. Interns at Marriott are treated as integral members of the team and are involved in projects that make a tangible impact on the company. In addition to internships, we offer comprehensive diversity training and professional development programs that prepare you for future leadership roles within the company. Our training programs are designed to enhance your capabilities and ensure you are equipped to meet the challenges of the evolving hospitality landscape. Benefits and Career Growth Marriott International believes in rewarding our employees for their dedication and hard work. We offer a competitive benefits package that includes health, vision, and dental insurance, employee discounts, and more. Moreover, we are committed to the professional growth of our employees. Career advancement at Marriott is not just a possibility—it is a priority. Join Our Team Explore the wide range of job opportunities at Marriott International. We are hiring across various departments, including management, customer service, culinary arts, and more. Bring your unique skills and perspective to our team, and help us continue to innovate and lead in the hospitality industry. Networking and Professional Development Stay connected and advance your career through Marriott’s extensive networking opportunities. Our professional community is designed to foster connections that can lead to career advancement and personal growth. Engage with leaders, gain industry insights, and build relationships that will support your career aspirations. Apply Now Ready to take the next step in your career? Search open positions that match your skills and interests on the Marriott Careers page. We look for individuals who are curious, team-oriented, and committed to excellence. Prepare your resume, sharpen your interview skills, and join one of the most respected names in the global hospitality industry. Stay Up to Date Keep informed with the latest career tips, company news, and industry insights from Marriott International. Join our community and discover how you can contribute to the world of hospitality and beyond. Explore job opportunities, embrace professional growth, and become part of a company that values innovation and leadership. At Marriott International, your career journey is just beginning.
Learn more about Marriott International
Size
120,000 employees
Market Cap
$46.5 billion
Industry
Hospitality & Recreation
Net Income
-$267 million
Founded
1927
5 Year Trend
-2.1%
Revenue
$10.5 billion
NASDAQ
MAR
* Ladders Estimates

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