DescriptionThe
Senior Director, Analytics, is the omnichannel audience lead for enterprise business, responsible for providing fundraising performance for our clients. The Sr. Director works across all fundraising channels to develop reporting, analysis, insights, and tools to support our internal and external teams. The Sr. Director plays a pivotal role in collaboration with our strategy and data teams, serving as a hands-on technical and subject-matter expert responsible for ensuring development and maintenance are in line with the agency's overall goals. The successful Sr. Director must be a strategic thought leader, able to work in a fast-paced, audience-led and data-driven environment, comfortable with a varied set of data sources and reporting tools, and able to persuasively present findings in high-level executive settings.
Your Impact:- Works with the VP and SVP to assume responsibility for supporting the agency's goals and our clients' programs.
- Partners with the Strategy team to provide timely, valuable, accurate tools to ensure they can develop and deliver on clients' roadmaps and growth goals.
- Interfaces with other divisions within Moore and their clients as needed.
- Interfaces with client leadership and analytical partners on advanced analytical needs to inform strategic decisions.
- Provides standard, ad hoc, and custom reporting to agency clients and teams.
- Works with internal and external partners to review and understand newly available client data sets of all types, mapping them appropriately into our CXM Simio Connect database.
- Partners with leadership to ensure they have tools and reports that meet their needs.
- As requested, presents and explains complicated concepts and results to non-technical internal and external audiences.
- Analyzes datasets using Power BI, Snowflake, R, Python, Excel, and SQL, and other tools and languages as required.
- Serves as an internal resource for technical and substantive training and questions.
- Identifies areas for innovation or process improvement; performs independent research; develops innovative approaches, processes, or code.
- Stays abreast of nonprofit industry trends and research, including ways to leverage AI and predictive modeling to improve performance, and develops and presents these opportunities to internal and external teams.
- Contributes to the annual budgeting process.
- Performs other duties as required.
Supervisory Responsibilities:
- Directs the activities of the team to maintain effective and efficient operations while ensuring compliance with established standards and practices and fulfillment of critical deadlines.
- Leads the team planning and management to include recruiting, interviewing, hiring, and training staff; directing, coaching, developing, inspiring, and mentoring staff; planning, assigning, and directing work; performance evaluation and review of team members; staff rewards.
- Coordinates development and training for the team from new systems to upgrades and changes, ensuring that the team remains competent and flexible.
Your Profile: - 10+ years of experience as a marketing/data analyst with a non-profit organization or an agency that provides direct marketing services to non-profit organizations.
- Proficiency with data analysis and visualization in MS Excel, reporting platforms that sit atop multiple database and non-database sources (such as Power BI).
- Extensive experience in data manipulation and analysis using SQL variants.
- Works comfortably with CRMs used in nonprofit fundraising, such as DMI, Blackbaud CRM, Salesforce, and Raiser's Edge.
- Demonstrated experience managing projects for a small team.
- Master's degree in mathematics, marketing, economics, management information systems, or related field preferred (or additional work experience sufficient to satisfy the education requirement).
- Experience executing analytic tasks (including but not limited to data mining, segmentation, randomized test/experiment design, forecasting, data visualization, etc.) and creating meaningful outputs.
- Experience with direct marketing and attribution across multiple channels, including but not limited to direct mail, website, digital advertising, email, and direct response TV.
- Fundamental understanding of relational database design and reporting systems.
- Familiarity with fundraising metrics, file segmentation techniques and direct marketing strategy.
- Familiarity with statistical analysis methods and concepts like randomized controlled trials, hypothesis testing, summary statistics, regression, and other explanatory and predictive modeling frameworks.
- Familiarity with APIs and experience accessing and processing remote data.
- Exceptional and persuasive written, oral, interpersonal and presentation skills and the ability to effectively interface with staff and senior executives.
- Demonstrated ability to be a creative and resourceful problem solver; able to balance tension between partner expectations and organizational capabilities, strategies, and results, while maintaining high ethical standards.
- Exhibits sound and accurate judgement; is willing and able to make well-thought out yet timely decisions; able to explain and support those decisions; seeks advice from others and includes appropriate personnel in decision-making process.
- Demonstrated ability and desire to think strategically and execute efficiently and effectively. Ability to advance short- and long-term projects concurrently.
- Ability to remain calm and collected under pressure, adaptable and flexible in an ever-changing environment.
- Demonstrated ability to be self-motivated, driven and goal oriented.
- Demonstrated outstanding organizational, time management, and planning expertise.
- Strong work ethic and ability to thrive in a collaborative team environment.
- Comfort working across a wide array of client data and reporting platforms.
How We'll Support You:- Join the largest marketing and fundraising company in North America serving the nonprofit industry, where we prioritize innovation and professional growth.
- Collaborate with industry subject matter experts with over 5,000 employees across the enterprise.
- To help you stay energized, engaged, and inspired, we offer a wide range of benefits, including comprehensive healthcare, paid holidays, and generous paid time off so you can have the time and space to recharge and pursue your other passions and be with the people you care about.
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