Otsuka Pharmaceuticals

Senior Director AMER Integrated Marketing

Otsuka Pharmaceuticals$184K — $276K *
US-AnywhereRemote in Florida, US
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business, or related field; MBA preferred.
  • Proven experience in leading field and partner marketing for the Americas in an enterprise SaaS environment.
  • Experience managing a full-time marketing team of five or more.
  • Successful track record of executing marketing strategies that drive demand generation and engagement.
  • In-depth knowledge of cybersecurity products and industry trends.
  • Strong relationship-building skills with senior stakeholders.
  • Data-driven mindset for performance measurement and strategy optimization.
  • Experience in budget management to maximize marketing ROI.
  • Proficient in marketing tools including SFDC, Marketo, 6Sense, Excel, PowerPoint, and Tableau.

Responsibilities

  • Develop and execute regional field marketing strategies and campaigns for the Americas.
  • Lead a team in delivering integrated marketing initiatives for demand and pipeline generation.
  • Collaborate with Sales and cross-functional teams to align marketing with business goals.
  • Build partnerships with regional technology partners for co-marketing programs.
  • Analyze regional market trends to identify growth opportunities.
  • Manage the field marketing budget to ensure effective resource allocation.
  • Track and report on marketing performance using data for continuous improvement.
  • Oversee the company’s presence at industry events to enhance brand visibility and thought leadership.
  • Design demand generation programs for both new and existing customers.
  • Execute targeted campaigns to convert leads into sales opportunities.
  • Implement account-based marketing programs for high-value accounts and aligned engagement strategies.
  • Coordinate cross-functional marketing projects through to execution and reporting.

Benefits

  • Comprehensive benefits package included.
  • Flexible spending accounts and wellness programs.
  • Opportunities for professional development and certification.
  • Support for remote work arrangements with a focus on work-life balance.
Full Job Description
Overview

As Senior Director, AMER Integrated Marketing, you will develop and execute regional field marketing strategies, campaigns, and programs across the Americas, including the US, Canada, Latin America, and vertical industries. Reporting to the VP, Global Integrated Marketing, you will lead a team that drives demand generation, customer engagement, partner engagement, and revenue growth in partnership with Sales and cross-functional go-to-market teams.

What You'll Do
  • Develop and implement regional field marketing strategies, campaigns, and programs that support business, sales, and marketing goals across the Americas.
  • Lead and develop a team of marketing professionals delivering integrated campaigns, programs, events, and initiatives for demand and pipeline generation, pipeline acceleration, account-based marketing, and partner engagement.
  • Partner with Sales, Product Marketing, Digital and Web, Corporate Marketing, and other go-to-market teams to align marketing initiatives with business goals.
  • Build relationships with regional go-to-market and technology partners to deliver joint marketing initiatives and co-marketing programs.
  • Bring regional market trends, insights, and competitive context to identify opportunities for growth, content, and differentiation.
  • Manage the Americas field marketing budget, allocating resources to maximize return on investment.
  • Track and report on program and marketing performance, using data to optimize strategies and tactics.
  • Lead the company's regional presence at industry events, conferences, partner engagements, and webinars to build brand awareness, thought leadership, relationships, and pipeline.
  • Develop demand generation programs for new-logo and customer accounts that build awareness, generate leads and pipeline, and drive revenue growth.
  • Work with Sales and BDR teams on targeted campaigns that turn qualified leads into sales opportunities and accelerate the sales cycle.
  • Develop ABM and ABX programs for high-value accounts, with tailored content and aligned marketing and sales engagement.
  • Lead cross-functional marketing programs and projects through execution, delivery, and reporting.

What You'll Bring
  • A bachelor's degree in Marketing, Business, or a related field; an MBA is preferred.
  • Experience leading field and partner marketing for the Americas within an enterprise SaaS organization.
  • Experience leading and developing a direct, full-time marketing team of five or more people.
  • A record of developing and executing marketing strategies that drive demand generation and partner engagement.
  • Knowledge of cybersecurity products, SaaS, industry trends, and the competitive landscape.
  • The ability to build and maintain relationships with senior internal and external stakeholders.
  • A data-driven approach to measuring performance, using insights to guide decisions and optimize marketing strategies and programs.
  • Experience managing and tracking marketing budgets to maximize return on investment.
  • Experience working across multiple time zones and geographies, with the ability to travel up to 20% of the time.
  • Strong program and project management skills, including driving execution, delivery, and reporting for marketing initiatives.
  • Experience with marketing platforms, CRM, and business systems such as SFDC, Marketo, 6Sense, Excel, PowerPoint, and Tableau.

The base salary range for this position is $184,000 6,000 plus benefits. This range represents the minimum and maximum new hire compensation for this role. The position may also be eligible for incentive plans and additional benefits, in accordance with company policy and local regulations. Our salary ranges are determined by role, level, and location with individual compensation also dependent on factors such as qualifications, experience, and skills. Final offers will reflect these considerations and may vary accordingly.

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About Otsuka Pharmaceuticals

Otsuka Pharmaceutical is a Japanese pharmaceutical company that develops and markets a range of products including prescription drugs, over-the-counter medications, and nutritional supplements. The company was founded in 1964 and is headquartered in Tokyo, Japan. Otsuka Pharmaceutical has a strong research and development program and has developed several innovative drugs for the treatment of various diseases. The company is committed to sustainability and has implemented several initiatives to reduce its environmental impact. Otsuka Pharmaceutical has a global presence and operates in several countries around the world.
Learn more about Otsuka Pharmaceuticals
Size
9,171 employees
Industry
Founded
1989
NASDAQ

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