Senior Digital Marketing Strategist -Startups/SMB (Remote US)

Directive

• $80K — $85K *
US-Anywhere
+ 33 other locationsRemote
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 2+ years in agency marketing
  • 2+ years in performance marketing
  • Strong T-shaped marketer with strategic expertise
  • Excellent project management skills
  • Willingness to travel
  • Proactive in learning marketing trends, including AI

Responsibilities

  • Own client success across various channels
  • Manage client relationships with confidence and empathy
  • Organize and oversee account projects
  • Develop relationships with key contacts
  • Utilize deep knowledge in strategy, paid media, SEO, and CRO
  • Make a significant impact in a specialized role
  • Foster creativity in marketing campaigns

Benefits

  • Medical, dental, and vision insurance coverage for you and your family
  • Access to therapy and mental health resources
  • Unlimited PTO with a minimum of two weeks
  • Paid company holidays and a day off for your birthday
  • 401(k) plan with 3% company match
  • Annual bonus based on tenure
  • Company-sponsored Anniversary trip to Newport Beach
Full Job Description
*This role is listed internally as Demand Generation Manager*

About The Role

We are looking to offer a compelling and competitive new demand gen offering for our customers here at Directive. In this role, you will directly work with no more than seven accounts and be directly responsible for their performance marketing.

The ideal candidate for this role is an exceptionally strong T-Shaped Marketer with deep expertise in the SaaS marketplace across Paid, SEO, and CRO. A crucial part of this role will not only be executing campaigns; but also, interfacing with customers, pitching strategy, and ensuring that results are exceeded.

We value your ability to drive client results as an individual contributor and believe that the ideal candidate revels in owning the success of their client portfolio. You will only be successful in this role if you are strong at marketing strategy, execution, communication, and project management.

Roles & Responsibilities
  • Own the success of SMB clients, across channels
  • Handle client relationships with poise, confidence, and empathy
  • Project manage and organize your accounts
  • Build relationships with your point of contacts
  • Deep technical knowledge of Strategy, Paid Media, SEO, and CRO for tech companies
  • Strong SaaS background preferred
  • Skilled at having a large impact in a very specific role
  • Creative spark for marketing + deep passion for getting results

What You Offer
  • 2+ years of experience in agency-side marketing
  • 2+ years of experience in performance marketing
  • Brilliant strategist and a truly T-shaped marketer
  • World-class project manager who knows how to get things done on time and below cost
  • Availability to travel
  • Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations.

What We Offer

We have a set living wage at Directive; The annual base salary range for this position based in the United States is $80,000- $85,000 USD with potential for bonus eligibility. This salary range is an estimate, and the actual salary may vary based on Directive's compensation practices, job related skills, and depth of experience.

Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle

Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents

Benefits to Support the Whole Person:

Mental - Access to certified therapists through Spring Health, membership to Headspace

Physical - Gympass

Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave

Financial - Traditional and Roth 401(k) with a 3% company match

Bonus - Annual bonus based on tenure, which scales in total amount over time

Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership for fun and entertainment!

Work Environment Requirements

As a remote-first company, you'll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.

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