Albemarle

Senior Digital Marketing Manager & Demand Operations

Albemarle • $100K — $130K *
Charlotte, NC 28269In-Person
Business Services
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business, Communications, Computer Science, Data Science or related field.
  • 5-8+ years of B2B digital marketing experience, particularly in CRM and marketing automation.
  • Advanced experience with CRM and marketing automation platforms, preferably Salesforce.
  • Expertise in segmentation, lead management, attribution, analytics, and reporting.
  • Strong organizational skills with the ability to manage multiple initiatives and influence outcomes.
  • Expert user of Microsoft Office (Excel, PowerPoint, Outlook, Teams).
  • Knowledge of email marketing compliance and consent management regulations.

Responsibilities

  • Define and lead CRM and marketing automation strategy aligned with business goals.
  • Design and optimize customer journeys to improve conversion rates.
  • Manage segmentation strategy and data quality governance for sales effectiveness.
  • Translate marketing strategy into multi-channel digital campaigns to drive demand.
  • Establish campaign architecture standards for measurable execution.
  • Lead the email marketing strategy, focusing on engagement and performance.
  • Identify performance gaps and implement strategies to enhance marketing ROI.

Benefits

  • Competitive compensation
  • Comprehensive benefits package
  • Diverse resources for professional and personal support.
Full Job Description
JOB DESCRIPTION

Albemarle is seeking a Sr Digital Marketing Manager with experience in global B2B organizations characterized by long sales cycles and technical buying groups. This role reports to the Marketing Activation Director and is accountable for defining strategy, generating actionable insights, and influencing commercial outcomes. This position is hybrid with three in-office days per week at our Charlotte, NC, USA headquarters.

The Sr Digital Marketing Manager will play a critical role in translating marketing and business strategy into data driven digital and CRM led programs that drive pipeline, improve conversion, and deliver measurable ROI. This role is expected to proactively identify opportunities, diagnose performance gaps, and execute actions that improve marketing and sales effectiveness.

The ideal candidate brings experience leading digital transformation and serves as a strategic partner across Marketing, Business, Sales, Commercial Excellence, and IT/CRM teams. They will have immediate impact opportunities owning the end to end digital customer journey, with emphasis on CRM data quality, segmentation, campaign architecture, attribution, and analytics ensuring strong alignment to the lead to revenue process across global B2B markets.

WHAT YOU WILL DO

CRM, Marketing Automation & Customer Journey Ownership
  • Define and lead CRM and marketing automation strategy, aligning customer journeys to business priorities and revenue goals.
  • Design and optimize end-to-end customer journeys, identifying leaks and improving conversion across lifecycle stages (Inquiry  MQL  SQL  Opportunity).
  • Own segmentation strategy, lead scoring, and data quality governance, ensuring accurate, actionable data for targeting and sales effectiveness.
  • Manage and optimize the CRM ecosystem, including integrations (e.g., ZoomInfo, Sales Navigator) and data enrichment to improve prospecting and pipeline quality.


Digital Campaign Execution & Optimization
  • Translate marketing strategy into integrated, multi-channel digital campaigns that drive demand, engagement, and pipeline growth.
  • Establish and enforce campaign architecture standards (hierarchies, UTM tracking, naming conventions) to ensure scalable execution and measurement.
  • Own and evolve email marketing strategy and performance, including inbox management, segmentation, and lifecycle engagement.
  • Lead test-and-learn programs (A/B testing, personalization, targeting) to continuously improve campaign effectiveness.


Attribution, Analytics & ROI Measurement
  • Define and lead multi-touch attribution strategy, ensuring clear visibility into marketing's impact on pipeline and revenue.
  • Translate performance data into actionable insights and recommendations that influence investment decisions and strategic priorities.
  • Build and maintain executive-level dashboards and KPI frameworks aligned to revenue and performance goals.
  • Identify performance gaps and drive optimization strategies that improve conversion, efficiency, and ROI.


Innovation & Continuous Optimization
  • Identify and implement new technologies and capabilities (including AI) to improve segmentation, execution efficiency, and performance.
  • Evaluate emerging tools and translate them into practical, scalable use cases that deliver measurable business value.
  • Champion a culture of continuous improvement, leveraging experimentation, insights, and data to refine marketing approaches.
  • Contribute to evolving marketing operations processes and best practices across the organization.


Cross-Functional Leadership & Influence
  • Act as a strategic advisor to Marketing, Sales, and Commercial teams, ensuring digital execution aligns with business priorities.
  • Influence alignment on lead management, CRM adoption, and campaign strategy across cross-functional stakeholders.
  • Lead governance, decision-making, and collaboration frameworks to ensure consistent, high-quality execution.
  • Drive change management and adoption of CRM and marketing technologies through enablement and best practices.


WHAT YOU BRING

Required:

Education
  • Bachelor's degree in Marketing, Business, Communications, Computer Science, Data Science or related field.

Experience
  • 5-8+ years of B2B digital marketing experience, with deep hands-on ownership of CRM and marketing automation.
  • Advanced experience with CRM and marketing automation platforms (Salesforce CRM and Marketing Cloud preferred).
  • Demonstrated expertise in segmentation, lead management, attribution, analytics, and reporting.
  • Strong ability to connect digital execution to pipeline and revenue outcomes.
  • Highly organized, self-starting professional capable of managing multiple initiatives simultaneously and influencing outcomes.
  • Expert user of Microsoft Office (Excel, PowerPoint, Outlook, Teams).
  • Working knowledge of email marketing compliance and consent management (e.g., GDPR, CAN-SPAM, regional data privacy requirements).


Preferred:
  • Experience in global B2B organizations with long sales cycles and technical buying groups.
  • Background in specialty chemicals, materials, manufacturing, or industrial markets.
  • Experience supporting CRM governance, data quality initiatives, and marketing operations processes.
  • Working knowledge of marketing operations best practices, including campaign governance, process documentation, and scalable execution models.
  • Advanced proficiency in Excel (e.g., pivot tables, advanced formulas) for campaign analysis and data validation.


BENEFITS OF JOINING ALBEMARLE
  • Competitive compensation
  • Comprehensive benefits package
  • A diverse array of resources to support you professionally and personally.


#LI-JH2

Benefits of Joining Albemarle
  • Competitive compensation
  • Comprehensive benefits package
  • A diverse array of resources to support you professionally and personally.

About Albemarle

Albemarle Careers

Join Albemarle, a leader in the specialty chemicals industry, and be part of a company that is renowned for its innovation, leadership, and commitment to sustainability. At Albemarle, we offer more than just job opportunities; we provide a platform for professional growth and personal development.

Work You’ll Do

At Albemarle, you will engage in work that pushes the boundaries of science and technology, driving growth and innovation in every project you touch. Our team members are at the forefront of developing solutions that power the potential of our clients across the globe.

Explore Career Paths

Whether you're seeking an internship, a graduate opportunity, or a seasoned professional position, Albemarle has a variety of roles to fit your skills and ambitions. We are hiring in multiple disciplines including research, operations, sales, and management.

Innovate with Us

Join a team of over 5,000 dedicated professionals who work at the intersection of chemistry, technology, and sustainability. Our collaborative culture fosters diversity and inclusion, ensuring a wide range of perspectives lead to better solutions.

Professional Growth and Development

Albemarle is committed to the professional development of its employees. With comprehensive training programs, leadership workshops, and continuous learning opportunities, we ensure that your career development is ongoing. Our leadership is deeply invested in the innovation and growth of our team members.

Benefits and Culture

Our employees enjoy competitive benefits including health, dental, and vision insurance, retirement plans, and paid time off. More than that, our company culture is built on a foundation of respect, integrity, and accountability. At Albemarle, you’ll find a supportive network and a team-oriented environment where every member’s contribution is valued.

Networking and Career Advancement

We encourage our employees to grow their networks within and beyond the company. Albemarle’s strong industry connections and its emphasis on networking help pave the way for significant career advancement and cross-functional opportunities.

Join Our Team

Ready to apply? Explore the current job openings on our Careers page. Tailor your resume to highlight relevant experience and skills, prepare for your interview with our recruitment specialists, and take the first step towards a rewarding career at Albemarle.

Stay Connected

Keep up to date with the latest company news, career tips, and industry insights by joining our community. Subscribe to our careers blog and receive personalized job alerts that match your professional interests and skills. At Albemarle, we don’t just offer jobs; we offer careers that make a difference. Join us in our mission to harness the power of chemistry to change the world for the better.
Learn more about Albemarle
Size
6,000 employees
Market Cap
$24.9 billion
Industry
Manufacturing & Automotive
Net Income
$375.7 million
Founded
1994
5 Year Trend
+4.4%
Revenue
$3.1 billion
NASDAQ
ALB
* Ladders Estimates

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