Senior Digital Marketing & Demand Generation SpecialistEden Prairie, MN | Full-Time| Exempt| OnsiteAbout the RoleWilliams AV is seeking an experienced Senior Digital Marketing & Demand Generation Specialist to develop and execute marketing programs that drive brand awareness, channel engagement, lead generation, business growth and revenue. This role is ideal for a results-oriented marketer with a strong foundation in strategy and execution. The ideal candidate will bring expertise in demand generation and a proven ability to apply AI tools and emerging technologies to enhance effectiveness, efficiencies and accelerate business growth.
What You'll DoDemand Generation & Campaign Execution- Build, launch, optimize integrated marketing campaigns that support brand growth and strategic initiatives
- Support digital execution for product launches across web, email, social media and channel communications
- Create landing pages, forms and lead capture tools aligned with campaign goals and conversion tracking
- Monitor campaign performance and recommend optimizations
Marketing Automation & CRM Management- Build and manage Hubspot workflows, automation programs, lead scoring, segmentation, and CRM synchronization with Salesforce
- Develop nurture campaigns that improve engagement and support lead progression
- Execute email marketing campaigns, including segmentation, testing, scheduling and reporting
- Maintain CRM organization, data quality, and reporting accuracy
Content, Communications & Channel Support- Manage recurring communications including newsletters, partner updates, and Infinium Certified Reseller (ICR) program communications
- Develop blogs, guides, newsletters, and supporting content across brands
- Manage social media calendars, scheduling, and reporting
- Repurpose content across channels to extend reach and engagement
- Support content tied to webinars, product launches, sales initiatives, and partner programs
Website Optimization & Content Strategy- Develop and maintain website content supporting Answer Engine Optimization (AEO) initiatives
- Support AI-driven discovery strategies and Generative Engine Optimization (GEO) efforts
- Monitor website performance and recommend improvements to content and user experience
Reporting & Marketing Program Support- Build dashboards and analyze campaign, website, email, and content performance to support leadership reporting
- Assist with webinar promotion, media outreach, press releases, and communications supporting major announcements
What You'll Bring- Bachelor's degree in Marketing, Communications, Digital Media, or related field
- 5-7 years of experience in digital marketing, demand generation or marketing automation
- Demonstrated success supporting integrated campaigns, marketing automation strategy, and performance optimization across multiple channels
- Experience managing marketing automation and CRM platforms (Hubspot and Salesforce preferred)
- Strong analytics and reporting capabilities with the ability to translate data into actionable insights
- Experience in B2B marketing; experience in professional AV, technology, manufacturing, or education markets preferred
- Demonstrated experience evaluating and applying AI tools and marketing technologies to improve performance and efficiency
- Excellent communication and collaboration skills with the ability to work effectively across departments
- Understanding of AEO, SEO, AI-driven discovery, or content optimization strategies preferred
- Strong organizational and project management skills with the ability to work independently, manage competing priorities in a fast-paced environment
You will have the opportunity to help shape demand generation and digital marketing efforts for a growing technology company. If you are a marketer who enjoys combining creativity, technology, analytics and continuous improvement, we'd love to hear from you.
