The Opportunity

DermAesthetic Consulting Group is seeking an exceptionally experienced Senior Digital Growth & AI Automation Manager to lead digital growth strategy, marketing technology, AI automation, lead generation, paid media, CRM development, and conversion initiatives across DAC and our client portfolio.

We are not looking for a traditional Digital Marketing Manager.

We need a highly technical, growth-minded marketer who understands how today's entire digital ecosystem works together-from Google and Meta advertising to GoHighLevel, AI agents, automated lead nurturing, conversion workflows, attribution, SEO, AI search, ChatGPT and emerging platforms.

This person must be able to strategize, build, execute, analyze and optimize.

You should be just as comfortable building a complex GoHighLevel workflow or training an AI agent as you are developing a Google Ads strategy, diagnosing a conversion problem, designing a lead-generation campaign, or presenting growth strategy to a client.

If your expertise stops at generating leads, this is not the position.

We are looking for someone who understands the entire journey:

Traffic 12 Lead 12 Nurture 12 Conversation 12 Appointment 12 Consultation 12 Customer 12 Revenue 12 Retention

What We're Looking For

We're looking for a seasoned digital growth professional with deep, hands-on experience in:

• GoHighLevel - advanced/expert-level experience required
• AI agents and conversational AI
• AI workflow development
• Marketing automation
• Lead generation
• Lead nurturing and conversion
• Google Ads
• Meta Ads
• YouTube advertising
• GA4 and Google Tag Manager
• CRM architecture
• Email and SMS marketing
• Drip campaigns
• Funnel development
• Landing-page optimization
• Conversion-rate optimization
• Marketing attribution
• SEO and local search
• AI search / AEO / GEO
• ChatGPT marketing and discoverability
• Reddit marketing and consumer research
• APIs, webhooks and third-party integrations
• Analytics and revenue reporting

This person should understand how technology, marketing, sales and automation work together to produce revenue.
Core Responsibilities
GoHighLevel CRM & Automation Architecture

Advanced GoHighLevel experience is required.

You will:

• Architect, build and optimize complex GoHighLevel accounts and subaccounts
• Build multi-step workflows and automation systems
• Create sophisticated lead-nurturing sequences
• Build SMS and email drip campaigns
• Develop appointment-booking automations
• Build missed-call and no-response workflows
• Create lead reactivation campaigns
• Develop pipeline automations
• Build lead-routing systems
• Configure triggers, tags, custom fields and segmentation
• Build calendars and booking workflows
• Develop opportunity pipelines and lifecycle stages
• Create internal notifications and task automations
• Build reporting and attribution systems
• Integrate third-party applications
• Troubleshoot workflow failures and integration issues
• Continuously optimize automation based on conversion data

Candidates should understand GoHighLevel at an architect/advanced administrator level, not simply know how to operate the platform.

AI & Marketing Automation

You will lead DAC's continued integration of AI throughout the marketing and lead-conversion ecosystem.

Responsibilities include:

• Building AI-powered lead follow-up systems
• Developing conversational AI workflows
• Implementing AI-assisted lead qualification
• Creating AI appointment-booking processes
• Building intelligent nurturing sequences
• Developing AI prompts and structured prompt libraries
• Integrating ChatGPT/OpenAI capabilities into marketing workflows where appropriate
• Developing AI agents and automated customer journeys
• Connecting AI systems through APIs, webhooks and third-party automation platforms
• Testing and improving AI conversations for accuracy, brand alignment and conversion
• Identifying emerging AI tools that can improve acquisition, conversion, productivity or reporting

Experience with platforms such as Zapier, Make, n8n, APIs and webhooks is highly desirable.

Paid Media & Lead Generation

This position owns performance strategy across:

• Google Ads
• Meta/Facebook/Instagram Ads
• YouTube Ads
• Retargeting
• Search campaigns
• Display campaigns
• Lead-generation campaigns
• Landing pages
• Conversion funnels
• Offer development
• Audience strategy

You must understand how to manage campaigns based on revenue and qualified appointments-not vanity metrics.

Responsibilities include:

• Campaign architecture
• Keyword strategy
• Audience targeting
• Budget allocation
• Creative testing
• A/B testing
• Landing-page optimization
• Cost-per-lead optimization
• Cost-per-booked-appointment analysis
• Customer acquisition cost
• ROAS
• Lead quality
• Conversion rate
• Revenue attribution

Google Expertise

Current Google certifications are strongly preferred, including applicable certifications in:

• Google Ads Search
• Google Ads Display
• Google Ads Measurement
• Google Ads Video
• Google Analytics / GA4

The candidate must demonstrate advanced proficiency with:

• Google Ads
• GA4
• Google Tag Manager
• Conversion tracking
• Google Business Profile
• Google Search Console
• Local search
• SEO
• PPC
• Attribution

Meta Expertise

Meta certification is strongly preferred.

Advanced knowledge should include:

• Meta Ads Manager
• Meta Business Manager
• Meta Pixel
• Conversion API
• Custom audiences
• Lookalike audiences
• Retargeting
• Lead campaigns
• Campaign optimization
• Creative testing
• Attribution
• Conversion tracking

SEO, AEO & AI Search

Search is rapidly changing, and DAC intends to stay ahead of it.

This person must understand both traditional SEO and emerging AI/answer-engine discoverability.

Responsibilities include strategy surrounding:

• Technical SEO
• Local SEO
• Google search visibility
• Content optimization
• Answer Engine Optimization (AEO)
• Generative Engine Optimization (GEO)
• ChatGPT discoverability
• AI search behavior
• Search-intent analysis
• Structured content
• Authority-building strategies

You should understand how consumers increasingly use AI platforms to research businesses, services, treatments and purchasing decisions.

Reddit & Community-Based Marketing

The candidate should understand Reddit as both a discovery platform and a source of consumer research.

Responsibilities may include:

• Reddit audience research
• Identifying relevant communities and conversations
• Understanding Reddit search visibility
• Monitoring consumer questions and sentiment
• Identifying content opportunities
• Developing ethical community engagement strategies
• Understanding Reddit Ads
• Using community insights to improve campaigns, content and positioning

Email, SMS & Lifecycle Marketing

Build sophisticated lifecycle campaigns including:

• New-lead nurture
• Appointment-conversion sequences
• Abandoned-booking sequences
• Consultation reminders
• No-show recovery
• Post-consultation follow-up
• Long-term nurture
• Lead reactivation
• Patient/client retention
• Upsell/cross-sell campaigns
• Membership campaigns
• Promotional campaigns

Every workflow should have a measurable objective and defined conversion point.

Funnel & Conversion Optimization

This position must understand what happens after the lead is generated.

You will evaluate and improve:

Traffic 12 Lead 12 Contact 12 Qualification 12 Appointment 12 Consultation 12 Sale 12 Retention

Responsibilities include:

• Funnel analysis
• Conversion-rate optimization
• Landing-page strategy
• Lead response strategy
• Appointment conversion
• Lead scoring
• Nurture optimization
• Offer testing
• Sales/marketing alignment
• Revenue attribution

Analytics & Reporting

You must be highly data-driven and able to translate marketing activity into business outcomes.

Track and report KPIs including:

• Cost per lead
• Qualified lead rate
• Contact rate
• Lead-to-appointment conversion
• Cost per booked appointment
• Show rate
• Consultation conversion
• Customer acquisition cost
• ROAS
• Revenue by campaign
• Revenue by source
• Pipeline value
• Marketing-generated revenue

You will be expected to identify why performance changed and what needs to happen next, not simply produce reports.

Technology & Integrations

Strong experience with many of the following is preferred:

• GoHighLevel
• OpenAI / ChatGPT
• Google Ads
• Meta Ads Manager
• GA4
• Google Tag Manager
• Google Search Console
• Google Business Profile
• YouTube Ads
• Reddit
• Zapier
• Make
• n8n
• APIs
• Webhooks
• Call tracking platforms
• SEMrush or comparable SEO platforms
• Microsoft Clarity
• WordPress and/or Webflow
• Landing-page builders
• Email/SMS platforms
• CRM integrations

Leadership & Client Strategy

This is a senior position.

You must be comfortable:

• Leading client strategy meetings
• Presenting performance to business owners and executives
• Managing multiple accounts simultaneously
• Developing growth plans
• Setting priorities
• Managing deadlines
• Directing contractors or specialists
• Training internal team members
• Documenting systems and SOPs
• Holding vendors accountable
• Identifying performance problems before clients identify them

The successful candidate will operate with a high degree of ownership and accountability.

The Candidate We Want

We're looking for someone who gets excited about figuring out how to make the entire system perform better.

You see an underperforming campaign and want to know why.

You see leads that aren't booking and immediately investigate the workflow.

You see repetitive work and think about how AI could automate it.

You see a broken attribution path and fix it.

You see a new AI platform or change in consumer search behavior and want to understand how DAC can capitalize on it.

You don't wait for someone to tell you what needs attention.

You identify opportunities, build solutions, test them, measure them and continuously improve them.

Requirements
Required Qualifications

• 7+ years of progressive digital marketing, performance marketing, growth marketing or marketing technology experience preferred
• Advanced, hands-on GoHighLevel expertise
• Proven experience developing sophisticated CRM workflows and automations
• Experience building and training AI agents
• Experience integrating AI into marketing and lead-conversion workflows
• Advanced Google Ads experience
• Advanced Meta Ads experience
• Strong GA4 and Google Tag Manager knowledge
• Significant lead-generation experience
• Strong funnel and conversion-rate optimization experience
• Email and SMS lifecycle marketing experience
• Experience managing multiple campaigns/accounts simultaneously
• Strong analytics and attribution knowledge
• Ability to demonstrate measurable growth and revenue results
• Excellent written and verbal communication
• Strong client-facing capabilities
• Exceptional organization and follow-through

Certifications

Current certifications are strongly preferred, including:

• Google Ads Search
• Google Ads Measurement
• Google Analytics
• Google Ads Display and/or Video
• Meta professional certification

Additional AI, automation, CRM, analytics or marketing technology certifications are highly valued.

Benefits

We believe exceptional people do their best work when they are trusted, supported and given opportunities to grow.

Our benefits and perks include:

• 100% remote work environment
• Flexible work schedule with established core availability
• Competitive base salary
• Performance-based bonus opportunities
• Generous paid time off
• Paid company holidays
• Paid birthday off
• Health insurance contribution
• 401(k) with company match
• Company-provided computer and technology
• Monthly remote-work/technology allowance
• Company-paid AI, automation and marketing technology
• Paid Google, Meta, GoHighLevel, AI and other relevant professional certifications
• Professional development and leadership opportunities
• Significant autonomy over digital strategy and innovation
• Opportunity to build and implement new AI, automation and growth initiatives
• Direct collaboration with DAC executive leadership
• Career advancement opportunities as DAC and its Business Builder Division continue to scale