SummaryThe Senior Digital Creative Specialist is responsible for developing, producing, and managing digital content that supports Yokohama Tire's marketing, website, CRM, product marketing, sales enablement, and brand initiatives. This role serves as the department's subject matter expert and champion for AI-assisted creative workflows, leading the evaluation, implementation, and optimization of technologies and processes that improve efficiency, scalability, content quality, and overall creative effectiveness.
The position identifies opportunities to leverage emerging AI tools and automation solutions, develops repeatable workflows, and helps expand Yokohama's ability to bring creative capabilities in-house while reducing reliance on external agencies. In addition to AI workflow leadership, the role is responsible for hands-on content production, including photography, videography, editing, creative asset development, and digital asset management, ensuring all content accurately represents Yokohama products and maintains brand consistency.
Success in this role requires creative judgment, technical aptitude, project management skills, and the ability to collaborate effectively across teams while supporting Yokohama's evolving digital content strategy.
Responsibilities- Serve as the department's subject matter expert for AI-assisted content development and workflow optimization, identifying opportunities to improve efficiency, scalability, content quality, and creative output across marketing initiatives.
- Maintain a strong understanding of the technical environments, software platforms, and computing resources that support AI-assisted creative workflows, content production, and workflow automation initiatives.
- Evaluate, test, implement, and optimize emerging AI technologies, automation tools, and creative platforms that support content creation, website management, CRM communications, product marketing, and sales enablement efforts.
- Develop and maintain repeatable workflows, standards, prompts, templates, and best practices that enable the Marketing team to effectively leverage AI-assisted tools while maintaining brand consistency, quality, compliance, and operational efficiency.
- Analyze and optimize creative, content, asset management, website, and CRM workflows, recommending process improvements that increase efficiency, scalability, asset accessibility, content reuse, and overall team productivity.
- Utilize AI-assisted tools to support ideation, copywriting, scripting, storyboarding, visual development, editing, content versioning, and other creative production activities while ensuring all outputs are accurate, brand-aligned, and ready for internal or external use.
- Evaluate emerging AI, creative technology, and workflow solutions and recommend practical applications for Yokohama's marketing needs.
- Handle confidential product, marketing, campaign, and pre-launch information responsibly while ensuring all content and creative assets comply with company policies and brand standards.
- Ensure all product, campaign, and pre-launch content maintains accuracy, confidentiality, technical integrity, and alignment with Yokohama's brand standards and visual identity guidelines.
- Partner with Marketing, Product Marketing, Digital Marketing, and other internal stakeholders to identify content needs, improve creative processes, and support the development of scalable content solutions.
- Independently manage content and creative projects from concept through final delivery, including planning, production, editing, approvals, implementation, and archival.
- Produce and maintain product, vehicle, lifestyle, technical, and other digital content supporting website, CRM, product marketing, sales, brand, and campaign initiatives, including photography, videography, editing, creative asset development, vehicle and tire/product shoots, product launches, content optimization, and other day-to-day production needs
- Support the ongoing evolution of Yokohama's website and digital content ecosystem by creating, organizing, and maintaining content assets that improve user experience, support product storytelling, and enhance operational efficiency.
- Lead efforts to expand Yokohama's in-house creative capabilities by identifying opportunities to reduce reliance on external agencies while maintaining high-quality creative standards and efficient production workflows.
- Identify, evaluate, and support brand collaboration opportunities that align with Yokohama's marketing objectives, ensuring deliverables meet brand, product, legal, and usage requirements.
- Manage projects, vendors, budgets, and deliverables within established timelines while maintaining organized records, workflows, resources, and training materials that support long-term knowledge sharing and process consistency.
- Maintain organized documentation, resources, workflows, and training materials that support long-term knowledge sharing, process consistency, and successful adoption of new technologies.
- Manage projects, vendors, budgets, and deliverables within established timelines and budgets.
- Manage Yokohama's Digital Asset Management (DAM) platform, including the organization and governance of raw files, working files, final deliverables, archived assets, metadata standards, taxonomy, tagging, version control, permissions, and asset lifecycle management across product, vehicle, campaign, CRM, website, collaboration, and AI-assisted content.
- Coordinate with agencies, photographers, production partners, technology vendors, and external collaborators to support content creation, project execution, and workflow improvements when specialized resources are required.
- Provide creative support for CRM initiatives through asset development, editing, resizing, versioning, content preparation, and creative optimization for customer communications and marketing campaigns.
- Travel required as needed (5%-10%)
Knowledge and Skills- Demonstrate ability to leverage generative AI and AI-assisted tools to improve content creation, creative workflows, production processes, and operational efficiency.
- Ability to evaluate, implement, and optimize workflows, processes, and technologies that improve creative quality, scalability, productivity, and content operations.
- Strong proficiency with Adobe Creative Suite and professional content production workflows.
- Experience with photography, videography, editing, and digital asset creation.
- Experience managing or maintaining Digital Asset Management (DAM) systems or structured digital asset libraries, including metadata, taxonomy, tagging, version control, and archival practices.
- Strong understanding of content requirements across websites, CRM, sales enablement, product marketing, campaigns, and digital marketing channels.
- Strong creative judgment and ability to evaluate content for quality, accuracy, technical integrity, and brand consistency.
- Demonstrated project management, organization, prioritization, communication, and cross-functional collaboration skills.
- Ability to independently manage multiple projects and deadlines while working effectively with internal stakeholders, agencies, vendors, and external partners.
- Ability to handle confidential, proprietary, and pre-launch product information responsibly.
- Knowledge of content production workflows, digital asset management, workflow automation, and emerging creative technologies.
- Understanding of automotive, motorsports, performance, off-road, and enthusiast communities is preferred.
Education and Experience- Bachelor's degree in Marketing, Communications, Digital Media, Design, Creative Technology, Production, or a related field; or an equivalent combination of education and relevant experience.
- Five (5) or more years of experience in digital content creation, creative production, digital marketing, creative operations, creative technology, or a related field.
- Experience independently managing creative projects from concept and planning through production, delivery, implementation, and archival.
- Experience using AI-assisted creative, image generation, video generation, workflow automation, content management, or enterprise AI platforms.
- Experience designing, documenting, and optimizing repeatable workflows, templates, standards, or creative processes.
- Experience coordinating agencies, photographers, production vendors, creative partners, or external collaborators.
- Experience supporting CRM creative production, website content management, and sales enablement initiatives.
- Experience organizing and maintaining large-scale content libraries and digital asset repositories.
- Experience with automotive, motorsports, performance, manufacturing, technical, or product-focused marketing content preferred.
- Experience supporting brand collaborations, sponsorships, influencer programs, co-marketing initiatives, or partnership activations preferred.
Physical Requirements- Must be able to remain in a stationary position, often sitting or standing for prolonged periods of time while working on a computer.
- Ability to repeat motions that include the wrists, hands and/or fingers
- Assist with event set-up and take-down
- Employees must possess the ability to occasionally lift, carry, push, pull and move materials and objects weighing up to 50 pounds.
- Working outside, remote locations, endure potential extreme weather conditions ranging from below freezing to over 100 degrees.
- Must be able to remain standing or moving on feet for prolong periods of time
- Must be capable to travel by airplane and automobile
