Senior Digital Analytics SpecialistWeatherTech Direct, LLC is seeking a well-qualified
Senior Digital Analytics Specialist to own digital measurement, tag governance, data quality, and analytics implementation across ecommerce and digital marketing channels. This role serves as the subject matter expert for digital data collection and ensures stakeholders can trust and act on performance data.
Essential Functions- Own GA4, Google Tag Manager, and Server-Side GTM implementation.
- Develop and maintain measurement plans across web, media, CRM, marketplaces, and ecommerce.
- Audit and validate tracking implementations.
- Partner with Marketing, Ecommerce, CRM, Merchandising, and Development teams.
- Support experimentation measurement and A/B testing frameworks.
- Define KPIs and event tracking requirements for new initiatives.
- Troubleshoot data discrepancies and attribution challenges.
- Maintain analytics documentation and governance standards.
- Support dashboard requirements and business questions through accurate data collection.
- Monitor platform changes impacting measurement and privacy.
- Perform other duties as assigned
Qualifications- 4-7+ years of digital analytics experience.
- Advanced experience with GA4, GTM, and data layer concepts.
- Familiarity with server-side tagging and privacy frameworks.
- Experience supporting ecommerce organizations.
- Strong analytical thinking and communication skills.
- Must be authorized to work in the United States
Why you'll love working at WeatherTechWeatherTech Direct LLC is proud to offer employees a competitive salary and benefits package, opportunities for internal promotions and skill development, and clean and safe workspace. Employees are offered an array of perks including:
- Outstanding BlueCross BlueShield of Illinois Medical plans; as well as dental, vision, short and long term disability, and company-paid life insurance
- 401(k) plan with employer matching
- Paid vacation, holidays, and personal time
