RR Donnelley

Senior Digital Account Executive (Mid-Atlantic)

RR Donnelley$50K — $150K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's Degree in Business, Marketing, Communications, or related field required; equivalent experience may be accepted
  • 5+ years of digital media or AdTech/MarTech sales experience required
  • 7+ years in a quota-carrying sales role with proven performance
  • Established network of decision-maker relationships in brand marketing and advertising agencies
  • Track record of exceeding quotas in new business acquisition.

Responsibilities

  • Drive net-new business by identifying, prospecting, and closing enterprise clients
  • Leverage existing relationships to build a robust sales pipeline
  • Conduct consultative sales using data-driven processes to align solutions with client goals
  • Develop custom media strategies to address complex marketing challenges
  • Manage account relationships and provide strategic oversight for clients
  • Maintain expertise in digital advertising trends and related ecosystems
  • Manage sales forecasting and opportunity tracking in the company CRM.

Benefits

  • Medical, dental, and vision coverage
  • Paid time off and disability insurance
  • 401(k) with company match
  • Life insurance and supplemental insurance options
  • Parental leave and adoption assistance
  • Tuition assistance and employer discounts.
Full Job Description
Job Description

The Senior Account Executive is a principal sales representative for Iridio by RRD, responsible for driving business growth, securing net-new enterprise accounts, and cultivating long-term, high-value brand and agency partnerships.

This role requires a highly motivated, self-directed professional with a proven hunter mindset and an established network of industry decision-makers. The Senior Account Executive consults directly with client executives to deliver sophisticated digital media products, data targeting capabilities (e.g., Consumer Graph and Household Connect℠), and omnichannel strategies. Combining creative, solutions-oriented thinking with deep MarTech and AdTech expertise, you will identify untapped revenue opportunities, articulate complex value propositions, and translate client marketing challenges into successful campaigns. The Senior Account Executive collaborates seamlessly with cross-functional departments and internal sales organizations to architect and execute sophisticated, multi-faceted sales agreements, ensuring the alignment of enterprise-wide resources with complex client business objectives.

Key Duties and Responsibilities:

  • Drive Net-New Business: Proactively identify, prospect, qualify, and close new enterprise brand and agency clients across key commercial verticals (Hunter Mindset).
  • Leverage Established Relationships: Capitalize on an existing network of industry decision-makers to rapidly build a robust sales pipeline and generate revenue.
  • Consultative & Strategic Selling: Conduct sophisticated, data-driven consultative sales processes that align Iridio's digital media solutions, data targeting, and omnichannel capabilities with client business goals.
  • Creative Solution Design: Develop innovative, customized media strategies and pitch frameworks to solve complex marketing challenges for C-suite and senior executive audiences.
  • Account Relationship Management: Serve as a trusted advisor to clients by providing strategic oversight, delivering market insights, and ensuring flawless solution execution in partnership with internal strategy and operations teams.
  • Market Expertise & Thought Leadership: Maintain expert knowledge of digital advertising ecosystem trends, retail media networks, programmatic and data privacy developments.
  • Pipeline & Revenue Management: Maintain accurate, timely sales forecasting and opportunity tracking within the company CRM.


Qualifications

Education:
  • Required: Bachelor's Degree in Business, Marketing, Communications, or a related field.
  • In lieu of a formal degree, an equivalent combination of relevant education and professional sales experience will be evaluated.

Experience:
  • Required: 5+ years of direct digital media or AdTech/MarTech solution sales experience.
  • Required: 7+ years in a quota carrying sales role; demonstrated consistent success over performance. Will consider applicable RRD Account Management experience (Required).
  • Required: Demonstrated track record of consistent quota over-achievement in a net-new business acquisition (hunter) capacity.
  • Active, established network of decision-maker relationships across brand marketers and advertising agencies.
  • Proven success leading complex, multi-touch consultative sales cycles from cold prospect to contract execution.

Knowledge, Skills and Abilities:
  • Solutions-Oriented Creativity: Ability to think out of the box to build creative, tailored media proposals that address unique client friction points.
  • Digital Ecosystem Mastery: Deep understanding of programmatic media, Connected TV (CTV), retail media networks, consumer data graphs, and identity resolution.
  • Executive Presence: Strong communication, presentation, and negotiation skills with a demonstrated ability to influence C-suite decision-makers.
  • Self-Starter Drive: High level of initiative, foresight, and independent judgment to manage multiple prospective sales cycles simultaneously.
  • Technical Proficiency: Experience using CRM systems (e.g., Salesforce), sales intelligence platforms, and Microsoft Office Suite.
  • Microsoft Office Suite: PowerPoint, Excel, Word, Outlook
  • Sales Platforms: CRM (Salesforce), LinkedIn Sales Navigator, ZoomInfo
  • Collaboration Tools: Zoom, Microsoft Teams, Slack
  • Regular strategic communication with external client decision-makers, agency partners, and internal leadership across sales, strategy, product, and operations teams.
  • Exercises broad conceptual judgment and independent decision-making to structure complex commercial proposals.
  • Recommends innovative, out-of-the-box strategies for client targeting, media planning, and campaign optimization.

Other:
  • Travel: Business travel required as needed for client meetings, industry conferences, and company events (approximately 20-30%).


Additional Information

This is a salary plus commission program eligible role and the current RRD salary range is $50,000 to
$150,000 / year with unlimited commission potential. The salary range may be adjusted based on the applicable geographic location of the hired employee, and the range, as well as the commission program, may change in the future. At RRD, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions may vary based upon, but not limited to education, skills, experience, proficiency, performance, shift and location. RRD's benefit offerings include medical, dental, and vision coverage, paid time off, disability insurance, 401(k) with company match, life insurance and other voluntary supplemental insurance coverages, plus parental leave, adoption assistance, tuition assistance and employer/partner discounts.

#LI-LC4

At RRD, we value innovation, authenticity, and integrity. To uphold the security and fairness of our hiring process, we ask that candidates refrain from using AI tools during interviews to ensure an authentic and secure experience. We appreciate your cooperation as we work to maintain a transparent and equitable hiring process.

About RR Donnelley

RR Donnelley is a global provider of integrated communications. The company works collaboratively with more than 60,000 customers worldwide to develop custom communications solutions that reduce costs, drive top-line growth, enhance ROI and ensure compliance. The company provides a broad range of services in commercial printing, direct mail, financial printing, print fulfillment, labels, forms, logistics, call centers, transactional print-and-mail, print management, online services, digital photography, color services, and content and database management to customers in the publishing, healthcare, advertising, retail, technology, financial services and many other industries.
Learn more about RR Donnelley
Size
32,000 employees
Market Cap
$790.2 million
Industry
Net Income
$98.5 million
Founded
1864
5 Year Trend
-6.2%
Revenue
$5.1 billion
NASDAQ

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