General Motors

Senior Designer, Brand Experience Designer

General Motors • $110K — $130K *
Austin, TX 78745In-Person
Consumer Technology
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in Design, Human-Computer Interaction, or related field, or equivalent experience.
  • 7+ years in digital product and experience design, including senior roles.
  • Experience in concept-driven, future-facing design across web and mobile.
  • Ability to define complex interaction models and design frameworks.
  • Advanced proficiency in digital design tools, especially Figma; AI tools are a plus.
  • Strong communication skills to present complex ideas clearly.
  • A strong portfolio highlighting brand and visual design skills.

Responsibilities

  • Lead the exploration of future digital experiences for web and mobile.
  • Develop a vision for GM's future design and validate it.
  • Reimagine end-to-end digital experiences from concept to prototypes.
  • Navigate complex problems using strategic design and business insights.
  • Establish frameworks and patterns for product teams.
  • Define cohesive storytelling approaches across digital journeys.
  • Collaborate with various teams to validate and implement design concepts.

Benefits

  • Flexible remote work arrangement from anywhere in the country.
  • Opportunity to work in a newly formed team focused on innovation.
  • Engagement with emerging technologies and design methodologies.
Full Job Description
Job Description
The Role

The Web, Apps & Emerging Experiences is a senior design group focused on shaping what is next for GM's digital ecosystem. Within this group is the newly formed Digital Brand Experience team. We work ahead of roadmap execution, exploring new interaction models, technologies, and customer behaviors across web, mobile, and intelligent experiences. As a multi-disciplinary designer, you will help define future-facing experience paradigms through concept work, prototyping, and interaction frameworks that influence long-term product and brand direction. This role blends hands-on design craft with sharp technical skills and close collaboration with product, engineering, marketing, and research partners to create engaging experiences that will resonate with our customers and attract new customers.

What You'll Do
  • Lead exploration and definition of future digital experience paradigms across web and mobile platforms.
  • Develop a point of view about how we shape the future vision of design at GM, validate it, and create conditions for the work to come to life with each digital experience.
  • Reimagine end-to-end experiences for the web from 0 to 1, identify and document new interaction models, and prototype north star concepts that can inspire our long-term digital strategy.
  • Navigate ambiguous, cross-cutting problems that require strategic thinking, design rigor, and a deep understanding of business goals.
  • Establish experience frameworks and design patterns that product teams can evolve into web components and patterns that can be contributed back to the design system.
  • Define experiential language, interaction principles, and storytelling approaches for emerging digital journeys that are ownable, brand-aligned, and cohesive across GM.
  • Partner closely with product, engineering, research, and marketing teams to validate concepts through experimentation.
  • Collaborate with cross-functional teams to translate emerging technologies and behaviors into actionable design direction that can be tested and implemented.
  • Participate in design reviews, iterate based on feedback, and present work with a focus on visual clarity, craft quality, and execution excellence.
Your Skills & Abilities (Required Qualifications)
  • Bachelor's degree in Design, Human-Computer Interaction, or a related field, or equivalent professional experience.
  • 7+ years of experience in digital product and experience design, including senior roles.
  • Proven experience designing concept-driven, future-facing work across web and mobile platforms.
  • Demonstrated ability to define interaction models, experience architectures, complex patterns, and design frameworks at a system level.
  • Advanced proficiency with digital design and prototyping tools commonly used for concept and interaction development. Figma is a must. AI tools are a bonus.
  • Solid communication skills with the ability to present complex ideas clearly to the broader team and stakeholders.
  • A portfolio that demonstrates strong brand design and visual design skills with compelling evidence of care in typography, hierarchy, color, and motion.
  • Strong UX skills and case studies in your portfolio that show how you translate UX strategy into user journeys that improve the customer experience.

What Will Give You a Competitive Edge (Preferred Qualifications)
  • 10+ years of relevant professional experience
  • Experience working in an advanced, exploratory, or innovation-focused design team.
  • Background in integrating emerging technologies such as automation, intelligence, or new input modalities into digital experiences.
  • Experience aligning company-level product strategy, roadmap decisions, or platform vision through design.
  • Proven ability to collaborate with multiple teams and elevate design quality.
  • Experience operating within large, matrixed organizations with distributed teams.
  • Proactive about finding gaps and filling them with possible solutions
  • Proven ability to demonstrate curiosity by learning new technologies and honing your design skills.
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).This role is categorized as remote. This means the selected candidate may be based anywhere in the country of work and is not expected to report to a GM worksite unless directed by their manager.This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

About General Motors

General Motors Company engages in the manufacture and sale of cars and trucks in the United States, China, Brazil, Germany, the United Kingdom, Canada, and Italy. It offers sedans, crossovers, sport utility vehicles, pick-up trucks, coupes, sports/convertibles and hybrid vehicles, hatchbacks/wagons, and vans, as well as mini cars in India. The company also provides parts and accessories, such as iPod and MP3 compatibility, mobility accessories, performance parts, AC parts and services, and merchandise. In addition, it offers vehicle safety, security, and information services. The company provides used vehicles. It offers its products through dealers and distributors. General Motors Company was formerly known as NGMCO, Inc. and changed its name to General Motors Company in July 2009. The company was incorporated in 2009 and is based in Detroit, Michigan. It operates manufacturing facilities in India, the United States, and Canada. General Motors Company operates as a subsidiary of the United States Department of The Treasury. General Motors led global vehicle sales for 77 consecutive years from 1931 through 2007, longer than any other automaker, and is currently among the world's largest automakers by vehicle unit sales. General Motors acts in most countries outside the USA via wholly-owned subsidiaries but operates in China through 10 joint ventures. GM's OnStar subsidiary provides vehicle safety, security, and information services. In 2009, General Motors shed several brands, closing Saturn, Pontiac, and Hummer, and emerged from a government-backed Chapter 11 reorganization. In 2010, GM made an initial public offering IPOs to date and returned to profitability later that year.

General Motors Careers

Join the dynamic team at General Motors, a global leader in automotive innovation and technology. At General Motors, we offer unparalleled job opportunities that propel your career forward while contributing to a legacy of engineering excellence.

Work You’ll Do

Embark on a career with General Motors to drive the future of mobility. Our team is dedicated to redefining the automotive landscape through innovation and leadership in electric vehicles and sustainable solutions. By joining us, you will be part of a culture that values diversity, teamwork, and continuous professional growth.

Transform Your Career

General Motors is not just a company; it's a community where you can grow your skills alongside the best in the industry. Our leadership is committed to providing every employee—from interns to senior professionals—with opportunities for career advancement, leadership development, and diversity training.

Innovate and Lead

At General Motors, innovation is at the core of everything we do. From research and development to manufacturing, our teams work collaboratively to lead the industry with cutting-edge technologies and sustainable practices. We encourage our employees to think big and push the boundaries of what’s possible.

Join Our Global Team

As part of our global workforce, you will collaborate with talented individuals who are passionate about shaping the future of transportation. General Motors offers a variety of career paths in engineering, design, IT, marketing, and more. With over 155,000 employees worldwide, our network provides expansive opportunities for networking and professional development.

Internship Programs and Employment Benefits

Start your career journey with a General Motors internship, where you can apply your academic knowledge to real-world projects. Our internships provide a robust foundation in the automotive industry, with mentorship from experienced leaders. Full-time employees enjoy a wealth of benefits, including comprehensive health care, retirement plans, and performance bonuses, ensuring that your hard work is rewarded.

Explore Job Opportunities

Whether you’re a seasoned professional or a recent graduate, General Motors offers positions that leverage your unique skills. Our hiring process is designed to identify and nurture talent, focusing on aligning your capabilities with the right opportunities for growth within the company.

Stay Connected

Join Our Team Search open positions that match your skills and interests. At General Motors, we look for innovative, driven, and solution-oriented team players. Explore the possibilities that await you in a career at General Motors.

Keep Up to Date

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Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities available at General Motors. Embark on a journey of growth, innovation, and leadership at General Motors. Shape your future in an environment that fosters diversity, learning, and the pursuit of excellence. Join us and redefine the roads of tomorrow.
Learn more about General Motors
Size
157,000 employees
Market Cap
$46.9 billion
Industry
Manufacturing & Automotive
Net Income
$6.4 billion
Founded
1908
5 Year Trend
-3.2%
Revenue
$122.4 billion
NASDAQ
GM
* Ladders Estimates

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