Are you an experienced B2B demand generation marketer who turns engagement into pipeline and likes owning a program end to end, not just briefing it out? Flashpoint is looking for a Senior Demand Generation Manager to join our Marketing team, remote in the United States. We help mission-critical businesses and governments confront complex security challenges, reduce risk, and stay ahead of fast-moving threats. If you enjoy building high-impact webinar and email programs, running virtual experiences that capture real demand, and partnering tightly with sales to move pipeline, we have a role for you. This is an individual-contributor role for someone with a proven track record of growing pipeline through targeted email marketing, automated nurturing, and virtual experiences, with clear metrics to demonstrate your success. We have a role for you if, you: • Scaled pipeline through targeted email campaigns, nurture programs, and virtual events, and can point to the numbers you moved. • Owned webinar or digital-summit programs end to end, from strategy and speaker lineup through promotion, execution, and post-event follow-up. • Ran email operations at depth, including segmentation, deliverability, design, and automated nurturing across prospect, customer, and partner audiences. • Put AI to work in production, not just experimented with it, accelerating campaign creation, personalizing at scale, and sharpening segmentation from engagement signals. • Partnered with a BDR or sales team to tighten lead handoff and follow-up, and built the feedback loop to keep improving it. • Owned a program budget and managed vendors and production partners to deliver ROI. What you will get to do on our team: • Own the strategy and end-to-end execution of our email marketing, automated nurturing, webinar programs, and newsletters across prospect, customer, and channel-partner audiences. • Lead our high-visibility virtual event program and digital summits that educate the market and capture high-intent demand. • Oversee email operations and performance, including content, design, segmentation, and deliverability, so our threat intelligence reaches the right audience at the right time. • Partner with the social team to execute and promote our LinkedIn Newsletter and LinkedIn Live broadcasts to maximize reach. • Apply AI tools across the demand gen stack to speed campaign creation, personalize content, analyze engagement, and improve targeting. • Work closely with Marketing Operations and the BDR team to ensure seamless lead flow, fast follow-up, and continuous feedback loops. • Manage vendor relationships and budget to maximize return on demand gen spend. • Set a high bar for execution and share playbooks and best practices across the marketing team. What you will achieve: Within 30 days: • Audit the current webinar schedule and email/newsletter cadence, and flag the highest-leverage fixes. • Build relationships with key partners across Revenue Marketing, Content, Product Marketing, Intel, BDR, and Marketing Ops. Within 60 days: • Take full ownership of the virtual event calendar. • Launch your first optimized email/newsletter campaign and confirm an efficient lead-handoff process with the BDR team. By 90 days: • Design and execute a multi-channel quarterly demand generation plan. • Demonstrate measurable pipeline contribution from your programs. • Establish the reporting cadence (deliverability, registration and attendance, conversion, pipeline) leadership will rely on. To be successful in this role, you will need: • Hands-on ownership of enterprise B2B demand generation, specifically webinars, email, and large-scale virtual summits. • Proficiency with a marketing automation platform (HubSpot, Marketo, or Pardot) and Salesforce, plus a strong grasp of deliverability, list segmentation, and HTML/email design. • A track record applying AI tools to streamline campaign workflows, create content, and surface audience trends. • Familiarity with webinar and event platforms (Zoom Webinar, Goldcast, or ON24) and LinkedIn's creator tools (LinkedIn Live, Newsletters). • Experience managing external vendors, production partners, and a defined program budget. Base Pay Range: $125,000/yr. to $135,000/yr. Plus target bonus.