Responsibilities Execute comprehensive demand generation strategies across multiple channels (email, SEO, GEO, SEM, paid social, display, etc.) to drive qualified leads and pipeline growth Lead and mentor a team of demand generation specialists, ensuring best-in-class execution and alignment with business objectives Oversee the creation, deployment, and optimization of programs to maintain consistent messaging, brand alignment and channel performance Design scalable "ABM in a Box" programs, providing turnkey playbooks, templates and resources that empower Field Marketing teams to execute targeted ABM campaigns independently Monitor, analyze and report on program performance metrics, delivering actionable insights and recommendations for optimization Collaborate with sales, product marketing and content teams to ensure alignment on target audiences, messaging and program goals Manage demand generation budgets for efficient resource allocation and maximum ROI, while staying current with industry trends and best practices Drive data-driven decision-making through rigorous A/B testing, attribution modeling, funnel analysis, and through new channels and tactics to expand reach and business results Requirements Bachelor’s degree in Marketing, Business or related field; Master’s degree preferred 7+ years of B2B demand generation experience, ideally in IT consulting or technology Demonstrated success in management and optimization of large-scale, multi-channel demand generation programs In-depth knowledge of digital marketing channels, including email, SEO, GEO, CTV, SEM, paid social and programmatic advertising Strong analytical skills with hands-on experience in marketing analytics, performance monitoring and reporting Proficiency with marketing automation platforms (e.g., Marketo, Demandbase), CRM systems (e.g., Microsoft Dynamics) and analytics tools (e.g., Google Analytics, Tableau) Excellent leadership, communication and project management abilities Ability to excel in a fast-paced, results-driven environment