Mirakl

Senior Customer Marketing Manager

Mirakl$135K — $171K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6+ years of experience in B2B marketing, preferably in customer or partner marketing
  • Proven ability to build relationships at scale with measurable business impact
  • Experience managing co-marketing programs from strategy to execution
  • Strong collaboration skills across Sales, Customer Success, Alliances, PR, and Product
  • Excellent written and verbal communication skills
  • Strategic thinker with hands-on execution capabilities
  • Experience in SaaS, marketplace, or e-commerce technology is a strong plus

Responsibilities

  • Own customer advocacy strategy for the AMER region by developing engaged customer advocates
  • Expand advocacy pool for deeper relationships within customer teams
  • Drive cross-functional go-to-market launches and co-marketing programs
  • Build relationships with new customers from day one of signature
  • Develop and maintain the AMER customer story pipeline in partnership with sales
  • Centralize customer engagement requests to avoid over-leveraging
  • Represent the customer voice in AMER marketing programs

Benefits

  • Comprehensive health and dental insurance
  • 401(k) match plan
  • Commuter benefits
  • Paid time off (PTO)
  • Access to a global team and high-caliber projects
Full Job Description
About the Team

The Ecosystem & Customer Marketing team is Mirakl's relationship marketing engine. We grow Mirakl's market leadership by building, activating, and amplifying a world-class ecosystem of customers, partners, and influential external voices - so that every relationship in our network becomes a driver of awareness, advocacy, and pipeline demand and acceleration.

We are a strategic growth accelerator. We operate with extreme ownership, a solutions mindset, and a bias toward high-impact work. Every program we build serves one of three objectives: awareness, advocacy, or pipeline demand and acceleration.
The Role

We are looking for an Customer/Ecosystem Marketing Senior Manager to own and drive customer, partner, and influencer marketing across North America and Latin America. This is a highly visible, cross-functional role that sits at the intersection of marketing, sales, alliances, and customer success - and one that requires both strong strategic thinking and extremely detailed execution instincts.

You will build authentic relationships with Mirakl's rapidly growing AMER customers, activate a network of strategic partners, and identify influential voices who can amplify Mirakl's market presence. You'll work closely with the global ecosystem team to bring Mirakl's platform value to life through the people and organizations that know it best.
What You'll Do
Customer Marketing
  • Own customer advocacy strategy for the AMER region: identify, develop, and nurture a pipeline of engaged customer advocates
  • Expand advocacy pool that exists to develop more relationships across different levels within the customer teams
  • Drive cross-functional GTM launches with AMER customers; lead end-to-end co-marketing programs including PR, case studies, videos, and event speaking
  • Build customer relationships from the point of signature, introducing new customers to the power of joint marketing and community from day one
  • Develop and maintain the AMER customer story pipeline in collaboration with sales and business development - identifying gaps, targeting high-impact accounts, and producing assets that fuel sales and marketing programs
  • Partner with Sales and CS to field and centralize customer engagement requests, ensuring no customer is over-leveraged across competing asks
  • Represent the customer voice in AMER marketing programs: roundtables, webinars, events, and executive meetings
Partner Marketing
  • Own partner marketing relationships for key AMER ecosystem partners, including strategic consultancies, SIs, and technology partners
  • Build proactive half-year partner marketing plans that drive co-generated pipeline, brand visibility, and joint activations
  • Manage AMER partner events, sponsorships, and co-marketing programs with clear ROI accountability
Influencer & Community Marketing
  • Identify and cultivate relationships with key influencers, analysts, and thought leaders in the AMER commerce and marketplace ecosystem
  • Develop programs that mobilize influential voices to amplify Mirakl's market presence organically
  • Represent Mirakl at key AMER industry events; secure customer and partner presence at Mirakl's own events (including the Mirakl Summit)
  • Contribute to community-building initiatives that increase customer stickiness, peer learning, and long-term advocacy
What You Bring
  • 6+ years of experience in B2B marketing, ideally in customer marketing, partner marketing, or ecosystem/community programs
  • Proven track record of building relationships at scale - with customers, partners, or communities - and turning those relationships into measurable business impact
  • Experience managing co-marketing programs from strategy through execution: case studies, GTM launches, events, PR, and digital programs
  • Strong cross-functional collaboration skills; comfortable working with Sales, CS, Alliances, PR, and Product simultaneously
  • Excellent written and verbal communication - you can write a compelling customer brief as easily as you can run an executive prep session
  • Strategic thinker with hands-on execution capabilities; you know when to zoom out and when to get things done
  • Experience in SaaS, marketplace, or e-commerce technology is a strong plus
  • Familiarity with tools like HubSpot, Salesforce, and LinkedIn Ads is a plus
What Success Looks Like

In your first 6 months, you will have:
  • Built your internal stakeholder map and established relationships with key Sales, CS, and Alliances partners in AMER
  • Audited the existing AMER customer advocate pool and identified the top gaps and opportunities
  • Launched or re-activated at least three AMER partner co-marketing program
  • Contributed customer voices (speakers, case studies, references) to at least three major AMER marketing program or event
  • Established a clear AMER ecosystem marketing plan with defined KPIs aligned to awareness, advocacy, and pipeline acceleration
Why This Role, Why Now

Mirakl is the global leader in marketplace and dropship technology, and our customer and partner ecosystem is one of our most powerful competitive differentiators. This role exists because that ecosystem in AMER is ready to be fully unleashed - and we're looking for the person to do it. You'll have the autonomy to build something meaningful, the support of a high-caliber global team, and direct exposure to some of the world's most recognized retail and commerce brands.

Below you will find the reasonably estimated annual On-Target Earnings (OTE) range for this role. OTE reflects total target compensation, reflective of base salary and variable compensation (e.g., commission or bonus). Your starting compensation within this range will be based on your relevant skills, experience, and education, with any future adjustments informed by role scope, performance, and internal pay equity. In addition, Mirakl offers a wide range of competitive benefits including health, dental, 401(k) match plan, commuter, and PTO. Find out more about our benefits here.

OTE Pay Range

$135,000-$171,000 USD

We welcome collaborators with their diverse perspectives and experiences to power us forward. These often far exceed conventional job requirements and help us create a culture of continuous learning. If you're ready to join a global leader powering digital transformation for 450+ of the world's most innovative retailers and B2B organizations.

About Mirakl

Mirakl is an e-commerce company that provides a platform for businesses to launch and manage online marketplaces. The company was founded in 2012 and is headquartered in Paris, France. Mirakl's platform allows businesses to create customized online marketplaces that can be used to sell products and services from multiple vendors. The company's platform also includes features such as payment processing, order management, and seller onboarding. Mirakl has partnerships with various e-commerce companies and has received funding from investors such as 83North and Bain Capital Ventures.
Learn more about Mirakl
Size
300 employees
Industry
Founded
2012

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