Turn 45+ deep partnerships into the proof bank - and run the brand and demand gen campaigns that turn that proof into pipeline.
We9re hiring a
Senior Customer-Led Growth Manager - a hybrid role that sits between customer marketing and demand gen. You will go inside our 45+ partner network to find the stories and data, turn them into content the category can9t ignore, launch the campaigns that drive demand off the back of them, and support the events and activations that pull buyers into the room. Customer voice in, qualified demand out.
What you9ll ownYou will own customer-led demand at Latent - reporting to the VP of Brand. The role runs a single closed loop: find 12 produce 12 distribute 12 activate. Every step feeds the next, every output is built for a campaign, nothing is produced in isolation.
1. Find the stories, the data, the proof- Go inside our 45+ partner systems to find the wins worth telling - clinical, operational, financial
- Build the customer-interview motion: who to talk to, what to ask, how to capture
- Surface data case studies - pull the numbers from PX, RevOps, and partner systems that turn a story into a verifiable result
- Maintain a live customer-quote and proof-point library every campaign can pull from
- Define a tiered story format: written, video, data card, executive testimonial, peer-reference
2. Make the content- Activate the 15+ existing case studies (1 - 2 per month) across web, sales, and ABM
- Produce the video case studies alongside the Creative Lead
- Build a repeatable, low-friction production pipeline (creators, editors, partner approvals)
- Use AI workflows to spin one story into the full asset set - paid creative, lifecycle emails, sales narrative, social, web - in days, not weeks
3. Launch the campaigns that drive demand- Coordinate three case-study 360 campaigns every asset built around one partner story, distributed across paid, ABM, lifecycle, and sales
- Map every story to ICP segment, persona, and funnel stage so it drives pipeline, not impressions
- Own the brief-to-launch motion: narrative, formats, audience, creative, distribution, measurement
- Partner with Growth on the demand programs that turn customer stories into pipeline (paid, ABM, lifecycle nurture)
- Measure customer-led campaigns against pipeline contribution, not engagement
4. Support customer events and activations- Run customer-led webinars
- Co-design small-format dinners, roundtables, and customer-led peer sessions that pull buyers into the room
- Help shape activations at key events-agenda, customer presence, attendee mix
- Use customer voice to set the agenda and curate the guest list
- Feed event outputs (quotes, clips, learnings) back into the content engine and the demand campaigns
- Partner with PMM and Growth on event narrative, follow-up, and pipeline conversion
5. Stand up the customer reference roster for sales- Build and maintain the live reference roster who9ll talk to who, when, and on what topic
- Coordinate executive references for late-stage deals
- Track utilization and protect customer time
6. Make customer voice the default across the engine- Make customer voice the default proof point in every Growth and PMM campaign
- Partner with PR/comms to feed customer stories into media placements and analyst briefings
- Use AI tools to accelerate transcription, drafting, asset variants, and distribution - so one interview can power ten outputs
How we workWe9re building a high-leverage, AI-enabled marketing function focused on speed, efficiency, and impact over team size.
- We give every operator access to the latest AI models and tools the day they ship
- We run advanced AI workflows across briefing, creation, distribution, and measurement
- We work closely across growth, product marketing, brand/creative, sales, and PX
- We value rapid experimentation and new ways of working
- This is a role for someone excited to rethink how customer marketing and demand gen converge
What success looks like- A customer-story pipeline that produces 1 - 2 case studies per month - sustainably
- Every active campaign anchored by a real customer voice
- Customer-led campaigns driving measurable, attributable pipeline
- Customer-led events and activations consistently filling the room with the right buyers
- A reference roster sales actually trusts, cited in every late-stage deal we win
- Video, written, and data case studies powering paid, ABM, lifecycle, and events - not sitting on a shelf
You9ll do well here if- You9ve spent 6+ years across customer marketing, demand gen, content, or campaign roles in B2B - and you9ve shipped case studies and run the paid and lifecycle motion that distributes them
- You think of customer voice as a demand engine, not a project
- You can find the line that turns a complicated win into a simple story, then build the campaign and the activation around it
- You9re comfortable interviewing executives, clinicians, and operators - and equally comfortable in HubSpot, paid platforms, and analytics
- You actively use AI workflows to extend output and shorten cycle time - one interview powers ten outputs
- You treat customer time as the most expensive resource in the company
- You9re an operator first; you ship, you don9t just plan
